Measure & Optimize your Businesswith Key Performance Indicators
Online Parameters that can be measured and evaluatedKPIs make the process visible, that leads to a pre-deﬁnedbusiness objectivedifferent in every type of business and websiteKPI = the steps to a goal
Why Track E-commerce ? • combine visit behaviour and E-shop data • optimize campaigns & actions based on $$$ • drive your website content to the best sellers • Back-end = Sales / E-commerce = Marketing
Segmentationlook at segmented data in stead of creating averages ...
Why use advanced segments ?• Isolate and analyze subsets of your trafﬁc post-data capture• Compare segments and key performance metrics side by side • Analyze your trafﬁc with predeﬁned or customized segments• Use on historical data.• Available in all accounts and proﬁles.