Important to consider ...• is
the web data, your data ?• do you want to measure real-time ?• do you want to integrate webdata with your BI ?• do you want to track client logins ? intranet ?• hate to work on sampled data ?
• Processing Power• Guaranteed processing
for up to 1 billion hits per month*• Faster, intra-day processing for up to 1 billion hits per month• Service Level Agreement around data collection, reporting, and processing ◦ 99.9% on Collection up-time ◦ 99% on Reporting up-time ◦ 98% on on-time Data Freshness (within 4 hours)• Advanced Analysis Tools• Up to 50 Custom Variable slots• Unsampled report downloads for custom report requests• Unaggregated report downloads for large report requests (up to 1 million rows per download)• Premium-only features, such as the Attribution Modelling tool for Multi-Channel Funnels**• Dedicated Support• Dedicated Account Management• Phone & Email support 10 hours per day, 5 days per week***• Implementation Consultation & Tagging Audit• Live & Webinar Training• 24/7 Product Emergency Escalation Support, if the product is ever outside of the SLA
• Look & FeelOne subtle
benefit of Google Analytics Premium is that it looks almost identical toGoogle Analytics Standard Edition, an interface you already know and love. This makesit easy to learn, but difficult to "demo."There are the following differences in the look of the interface: • When you click the "Download" button on a report, you will have the option to request an "Unsampled Download" • There will be an "Unsampled Downloads" section in the Custom Reports tab • Premium-only features, such as Attribution Modelling, will be found only in accounts where Premium is activated • Up to 50 custom variables will be available in the Custom Report builderThere are the following differences in the feel of the product: • Reports should be faster to load • Data will be fresher, even at larger volumes
GA Premium strategy • Google
penetrates Fortune500 • Enterprise solution vs. free tool • Compete Vendors with Worldwide user-force • Dedicated support team of 200+ consultants • Offer a full service solution
• Important !Why should a
marketer choose Google Analytics Premium over another paidanalytics tool?It provides marketers with an intuitive, yet powerful tool which enables them to get accessto insights quickly. The question is not around whether a tool is paid - rather can it get youwhat you want, quickly and in a way which is useful. Google Analytics users often find thatit removes measurement blindspots, unlocks data more easily enabling them to makedecisions far faster than previously. Cost, scale (1B hits) and pace of innovation are alsomajor areas of distinction.Will Google offer support for the free version in the future?We offer extensive help resources today - materials, training, videos and a very strongPartner network to support Google Analytics. We built the product to enable quick rampup and fast access to insights, the support through premium really is designed for thosecompanies with complex needs who look for high levels of customisation.Does this mean that Google is not going to invest in the free version movingforward?We are more committed than ever to our standard version. With the release of GAv5 weare poised to release features faster than ever and are confident that measurement cankeep up with the digital consumer journey at last. In the last 3 months alone we’vereleased many great features to the new version of Google Analytics.