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Telstra - Transforming Services Delivery
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Telstra - Transforming Services Delivery



Telstra and Jamcracker Partner to Deliver‭ ...

Telstra and Jamcracker Partner to Deliver‭
‬On-Demand Business Applications‭

Australia’s Leading Telecom Carrier Deploys Jamcracker Delivery Network to Broaden Portfolio of IP Services for Small Businesses

SYDNEY and SANTA CLARA,‭ ‬Calif.,‭ – ‬Nov.‭ ‬17,‭ ‬2008‭ – ‬Telstra,‭ ‬Australia's leading telecommunications and information services company,‭ ‬and Jamcracker,‭ ‬the on-demand services delivery company,‭ ‬today announced a partnership to provide‭ ‬on-demand software and IP services to small and medium businesses‭ (‬SMBs‭) ‬throughout‭ ‬Australia.

Telstra,‭ ‬which offers fixed and wireless voice services,‭ ‬broadband,‭ ‬and IPTV,‭ ‬will use the Jamcracker Services Delivery Network‭ (‬JSDN‭) ‬to provide new IP services,‭ ‬including Jamcracker-provided‭ ‬SaaS applications,‭ ‬bundled with existing Telstra on-demand services.‭ ‬Telstra will also on-board local Australian SaaS applications that are not yet part of the JSDN catalog.

‎“‏Small businesses no longer want the expense of having to buy,‭ ‬deploy and manage their own software,‭” ‬said Deena Shiff,‭ ‬group managing director,‭ ‬Telstra Business.‭ “‬Our partnership with Jamcracker enables us to deliver a full range of business applications,‭ ‬just as we deliver our traditional telecom services‭ – ‬as an on-demand service for a monthly subscription fee.‭”

Telstra will offer these application services under the‭ ‬T-Suite brand,‭ ‬alongside traditional mobile and fixed line communications services,‭ ‬providing name-brand software applications that Telstra customers can mix and match with voice,‭ ‬data,‭ ‬and internet access services.‭ ‬T-Suite is on the web at‭ ‬http://www.telstrabusiness.com/business/portal/online/site/productsservices/tsuiteapplications.52025.‭

Full Line Up of Business Applications‭
The Jamcracker-Telstra partnership will initially deliver services designed to meet the security and collaboration needs of SMBs.‭ ‬T-Suite‭’‬s‭ ‬first‭ ‬set of services include on-demand security offerings from McAfee and MessageLabs,‭ ‬online data backup from Iron Mountain,‭ ‬Hosted Exchange messaging and SharePoint collaboration services from Microsoft,‭ ‬as well as Microsoft Dynamics hosted CRM.

‎“‏Our partnership with Telstra is indicative of the value and speed-to-market Jamcracker provides to large carriers,‭” ‬said Steve Crawford,‭ ‬vice president of marketing for Jamcracker.‭ “‬By tying into the Jamcracker Services Delivery Network,‭ ‬carriers can simultaneously supply on-demand applications directly to small businesses and provide easy to set-up WebStores that enable their channel of agents and resellers to make click through sales.‭”

Telstra's T-Suite portfolio of on-demand application services is available now.

About Telstra
Telstra Corporation Limited is‭ ‬Australia's leading telecommunications and information services company,‭ ‬with one of the best known brands in the country.‭ ‬Telstra is the only true media communications company in‭ ‬Australia that can provide customers with a truly integrated telecommunications experience across fixed line,‭ ‬mobiles,‭ ‬broadband‭ (‬BigPond‭ )‬,‭ ‬information,‭ ‬transaction and search‭ (‬Sensis‭ ) ‬and pay TV‭ (‬FOXTEL‭)‬.‭ ‬Telstra's international businesses include CSL New World Mobility Group,‭ ‬one of Hong Kong's leading mobile operators‭; ‬TelstraClear Limited,‭ ‬the second largest full service carrier in‭ ‬New Zealand‭; ‬Reach Ltd,‭ ‬a provider of global connectivity and international voice and satellite services and SouFun Holdings Limited,‭ ‬a leading real estate and furnishings website in‭ ‬China.‭ ‬By using an integrated suite of network and media assets,‭



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    Telstra - Transforming Services Delivery Telstra - Transforming Services Delivery Presentation Transcript

    • Transforming Services Delivery " Crossing the Chasm to Telco 2.0"
    • Carrier Market has Changed Core Services New Services Subscribers $ Traditional Competition Emerging Competition Voice Hosting Broadband SaaS   Web 2.0
      • Business Impact :
        • Commoditization
        • Declining Profits
        • Subscriber Churn
        • Marketshare Loss
      What is the impact on business models?
    • Business Models are Changing How will carriers make money?
    • Revenue Sources are Changing What does it mean to be a 'carrier'?
    • Telco 1.0 vs. Web 2.0
        • Web 2.0 revenue model is inverse of Telco model
        • Web 2.0 providers generate higher profits than Telcos
        • Web 2.0 overall market growth much higher than Telcos
        • Yet Telcos provide customer access...
      Revenue Share Telco Web 2.0
        • Services
        • Platform
        • Core Network
        • Access Network
        • Licenses
      Market Growth Low Rapid $ $ low low high percentage high percentage Who 'owns' the customer?
    • Defining Customer Value
      • Services Delivery
        • Network Expertise
        • Market Reach
        • Quality of Service
      • Services Creation
        • Content Expertise
        • Time to Market
        • Continuous Innovation
      Web 2.0 Telco 2.0 Boundaries will blur, but what's your primary focus?
    • Converged Services Provider Aggregating Core and External Services SMBs SOHO Verticals Enterprise Application Services IT/Managed Services Telephony Services
      • Customer Value :
        • One provider
        • One bill
        • One log-in
        • One view
        • One helpdesk
      Trusted Provider Converged Services How can carriers transform?
    • Telco 1.0 Approach won't Work
        • Millions in CAPEX and OPEX
          • Silo'd services delivery
          • Technology stack built ground-up
          • Many integration touch-points
          • High maintenance
        • Limited flexibility
          • Oriented towards single services
          • Resource-intensive
          • Limited new deployments per year
        • Long development cycles
          • Time-to-market, and profit, for delivering new services
      Challenge to Revenue Avoiding the time-to-market trauma...
    • Transcending Transformation (Making Change Work) "As for service creation, there's a need for new investment here, in things like Jamcracker." "You clearly can't have projects that spend 6-12 months working on OSS BSS integration any more." Crossing the chasm to converged services... Steve Zimba  Managing Director  Global Telecoms Business
    • Jamcracker Delivers On-Demand
      • Wholesale best-of-breed value-added services
        • Established processes for sourcing, integrating, testing, branding, bundling, and delivering on-demand services
        • Master distribution agreements support multi-tiered services delivery
        • Dozens of "off the shelf" solution partners with >100 service offerings
      • Provide infrastructure, operations, support, and programs for branded on-demand services marketplaces
        • Enabling distribution partners to rapidly source, bundle, and sell new value-added services
        • Ability to rapidly on-board core carrier services and local ISVs, allowing value-added service bundling
        • Unified provisioning, single sign-on, administration, billing, and support
        • With minimal cost, effort, and risk
        • Technology and services in development since 1999
      Offering everything from A to Z for services delivery...
    • A to Z Includes
        • ISV Vendor Management, On-Boarding & Settlement
        • ISV Self Service – Integration Portal
        • Hosting
        • Portal(s) & Catalog(s) for Every Market Segment
        • Order Management
        • Identity Management and Single Sign-On
        • Provisioning
        • End User Services Administration
        • Help Desk – Ticketing
        • Support – Unified 1 & 2
        • Billing & Metering
        • SLA Services Monitoring
        • Product Management & Reporting
        • Integration Orchestration
        • Global Services Distribution Ecosystem
        • Services Market Launching & Testing
        • Sales & Marketing Support
        • Multi-Tier Distribution
        • Unified End User – Business, Consumer, Mobility Interface
      Let's put theory into practice...
    • Business Case Study    
        • Business Objectives
          • Further monetize broadband investment through service differentiation
          • Expand markets without expanding networks
          • Expand business model for future earnings growth
        • Market Approach
          • Offer broad array of on-demand services to grow net new customer acquisition
          • Differentiate "cash cow" broadband offerings via bundled services to reverse margin erosion / churn
          • Get to market quickly and cost-effectively with a flexible foundation for future growth
      Quickly, efficiently, profitably...
    •                Applications Marketplace Help Desk Support User Management Billing & Settlement Services Provisioning Security Services Integration Jamcracker Services Delivery Network Jamcracker Solution Partners Telstra Partners Core Services Broadband Hosting Mobile Networking Voice SMB Customers Local ISVs Channels Partnership
    • Federated Services Delivery Universal Services, Localized Delivery Help Desk Support User Management Billing & Settlement Services Provisioning Security Services Integration Jamcracker Services Delivery Network Marketplace Partners Solution Partners Others...
    • Why Jamcracker?
        • Market-leader in pure-play SaaS delivery
        • Met all functional requirements
        • Demonstrable, 'out-of-the-box' solution
          • Lower implementation cost / improved speed to market
          • Leverage ongoing development for global JSDN Telco partners
        • Provides a catalogue of pre-enabled applications – with existing connectors and commercials
          • APIs and roadmap for integrating with other systems
        • Established program for on-boarding new ISVs
        • Open source / non-aligned
        • Objectives aligned through revenue share agreement
          • Sales and marketing support
        • Flexible commercial model enabling selective insource/outsource functions
      Delivering Web 2.0 services via Telco 2.0...
    • Transformation is Good Business Service Bundles Subscribers $
      • Business Gains :
        • Differentiation
        • Increase Profits
        • Subscriber ARPU
        • Marketshare Gain
      Expanded Offerings Voice Hosting Broadband SaaS   Web 2.0 Core Services New Services
    • Change Benefits Everyone Customers - One-stop-shop of many best-of-breed services - Single point of purchasing, billing, and support - Unified provisioning and user experience Carriers - Increase stickiness, reduce churn - Grow net-new ARPU - Increase sales/channel productivity - Bundling differentiates core services ISVs - Expand distribution - Bundle offerings with new services
    • The Future is Now! "Voice, video, and data, digitally delivered across interconnecting networks to a variety of different terminals with different uses. As always, the technology takes shape long before its full consequences for society take place." "The internet, in particular, is remarkable for its many different capabilities. It is more than just a means of communicating: it is a marketplace, a library, a distribution chain ." Frances Cairncross, "The Death of Distance"