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\'Cloud Service Broker\' - service provider transformation
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\'Cloud Service Broker\' - service provider transformation

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Discusses opportunities and challenges that service providers face in transforming themselves to a \'cloud service broker\' model.

Discusses opportunities and challenges that service providers face in transforming themselves to a \'cloud service broker\' model.

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  • 1. Cloud Service Broker
    Service Provider Transformation
    Stephen Crawford
    VP Marketing & Business Development
  • 2. Objectives
    By the end of this presentation you will have an understanding of:
    Cloud Service Broker – opportunity & challenges
    The Jamcracker Platform & Services Delivery Network
    Some case studies
  • 3. How can we?
    • Increase Customer Retention/Stickiness: Reduce churn
    • 4. Increase Revenue: Sell new services
    • 5. Increase New Customer Acquisition Rate:Create differentiation
    • 6. Increase ARPU: Bundle with Core Services
    Confidential & Proprietary
    3
  • 7. The Unified Services Cloud
    Cloud Computing: A standardized IT capability delivered via the Internet in a pay-per-use and self-service way
    Enabling IT Services Delivery
    Services Delivery Stack
    • Businesses shifting IT consumption from CAPEX to OPEX model.
    • 8. Cloud services, virtual computing and SaaS reducing cost of SW and HW delivery.
    • 9. Customers want vertically integrated solutions encompassing HW, SW and managed services.
    • 10. Challenge for providers is orchestrating all the disparate pieces into a unified services grid.
    BPO as a Service
  • 11. Telco 1.0 Approach won't Work
    • Millions in CAPEX and OPEX
    • 12. Silo'd services delivery
    • 13. Technology stack built ground-up
    • 14. Many integration touch-points
    • 15. High maintenance
    • 16. Limited flexibility
    • 17. Oriented towards single services
    • 18. Resource-intensive
    • 19. Limited new deployments per year
    • 20. Long development cycles
    • 21. Time-to-market, and profit, for delivering new services
    Challenge
    to
    Revenue
    Avoiding the time-to-market trauma...
  • 22. Cloud Services Ecosystem
    Cloud Services Delivery
    • Network Expertise
    • 23. Market Reach
    • 24. Quality of Service
    Cloud Services Creation
    • Content Expertise
    • 25. Time to Market
    • 26. Continuous Innovation
    “The Network is the Computer.”
    John Gage
  • 27. Cloud Service Broker
  • 28. Jamcracker
    Service Broker
    Service Consumer
    Service Developer
    Service Provider
    Infrastructure Management
    ServicesManagement
    ApplicationCatalogues
    SaaS Applications
    Role Based UI ServiceAccess
    ServiceCreation
    PaaS Environment
    Reporting
    Self-Service Enablement
    SecurityManagement
    SLAManagement
    IaaS Infrastructure
    Disaster Recovery
    SLA / Contract
    Role-Based Access Control
    ServicePublishing
    Capacity Management
    Virtual Machines / Images
    ServiceManagement
    CMDB
    SLA Monitoring
    Virtualized Resources (Compute, Storage, Network)
    CapacityManagement
    Patching
    Payment
    Service Analytics
    Billing & Metering
    Monitoring
    Provisioning & LifecycleManagement
    Software Kernel (OS, VM Manager)
    Provisioning
    Reporting & Auditing
    ConfigurationManagement
    Hardware
    Discovery
  • 29. Jamcracker – Unifying Cloud Services
    Founded in 2000 by the founder of Exodus Communications(Most successful IPO in 1998)
    Privately held with 200+ employees
    Offices in US, Europe and India
    Proven tested Platform deployed globally
  • 30. Jamcracker Service Delivery Network
    The JSDN platform provides Services Aggregation, Delivery, Management, Support and Billing for a Unified Services offering.
    …everything from A to Z
    Jamcracker Confidential & Proprietary
    10
  • 31. Jamcracker Services Delivery Network
  • 32. Optional Offerings
    Jamcracker Confidential & Proprietary
    12
    Hosting of the JSDN
    ISV Vendor Management, On-Boarding & Settlement
    ISV Self Service – Integration Portal
    Operations Management
    Portal(s) & Catalog(s) for Every Market Segment/Channels
    Phone Support – Unified L1, L2 & L3 for all Applications/Services
    Services Billing, SLA Monitoring & Settlement
    Integration Orchestration into OSS/BSS Infrastructure
    Global Services Distribution Ecosystem Management
    Global Services Market Launching & Testing
  • 33. The Jamcracker Platform
  • 34. Multi-Tier/Tenant Architecture
    Platform Administrator( Root level)
    Platform Root
    Master Marketplace
    Master Catalog

    Market Place 1
    Market Place n
    Marketplace
    Store1
    Store2
    Storen
    Store1
    Store2
    Storen
    ….
    ….
    Store
    Portal
    Portal
    Portal
    Portal
    Portal
    Portal
    ….
    ….
    Portal
    Customer
  • 35. Catalogue Management
    Self-Service fulfillment
    Service and User Provisioning
    Authentication, Authorization & Access Control
    IT Admin
    User and Service Administration
    Reporting and Auditing
    Helpdesk Ticketing & Support
    Billing Settlement Metering & Chargeback
    Jamcracker Platform
    Complete Cloud-Services Lifecycle Management
    Enterprise Integration Toolkit
    Cloud Services Integration Toolkit
    Standards-based, Extensible Platform
  • 36. Platform Architecture highlights
    Standards-based architecture
    Extensible data model
    Configurable workflow engine
    Published APIs for Service and Enterprise Integration
    Federated management
    N-Tier architecture
    Licensed software or Hosted distribution
  • 37. JSDN Hybrid Cloud Services Support
    Jamcracker Confidential & Proprietary
    17
    Jamcracker Service Delivery Network
    Common Cloud Administration Console
    Server Image Management
    Policy Management
    Monitoring
    Metering
    DeploymentAutomation
    Audits & Alerts
    Public Cloud
    Public Cloud
    PrivateCloud
    PrivateCloud
    Hybrid Cloud
  • 38. 18
    Service Integration interfaces - SaaS
    Provision organization to service
    De-provision organization to service
    Update provision details of organization to a service
    Provision a user/employee of organization to service
    De-provision a user/employee of organization to service
    Update provision info of user/employee of organization to service
    SSO to service
  • 39. Some Case Studies
  • 40. Jamcracker Confidential & Proprietary
    20
    SSO Identity &
    Policy Management
    User & Services
    Provisioning
    Self Service
    Order Fulfillment
    Catalogue Management
    Jamcracker Unified Services Delivery & Management
    Services Management
    & Administration
    Reporting Auditing
    SLA Monitoring
    Metering Billing
    Chargeback Settlement
    Help Desk Ticketing
    & Routing
    Jamcracker Partners
    Telstra Partners
    Core Services
    Broadband
    Hosting
    Mobile
    Networking
    Voice
                   Cloud Services Marketplace(s)
    Enterprises
    SMB’s
    Channels
  • 41. SSO Identity &
    Policy Management
    User & Services
    Provisioning
    Self Service
    Order Fulfillment
    Catalogue Management
    Jamcracker Unified Services Delivery & Management
    Services Management
    & Administration
    Reporting Auditing
    SLA Monitoring
    Metering Billing
    Chargeback Settlement
    Help Desk Ticketing
    & Routing
    Next-Gen Devices
    Mobile Phones
    Applications
    Fixed IP Phones
    Marketplace 2.0
    Desktops / Laptops
    Search, Preview, and Transaction Hub
    IP-enabled Systems
    Partners
    Xtended Enabled Networks
    End-Users
  • 42. SSO Identity &
    Policy Management
    User & Services
    Provisioning
    Self Service
    Order Fulfillment
    Catalogue Management
    Jamcracker Unified Services Delivery & Management
    Services Management
    & Administration
    Reporting Auditing
    SLA Monitoring
    Metering Billing
    Chargeback Settlement
    Help Desk Ticketing
    & Routing
    Voice
    Security
    Conferencing
    Wireless
    Messaging
    Juniper NetworksIdentity & Policy Manager
    Juniper Networks Equipment
    Customer
    Access
    IP Edge
    Super Core
    Metro Core
    • Any access
    Desired Experience
    • Fine grain control & accounting
    Per customer / device
    Core resource control (CAC, Liquid LSP)
  • 43. The Jamcracker Value
    • Generate New Revenue Selling New Services
    • 44. Increase ARPU
    • 45. Create Stickiness & Reduce Churn
    • 46. Reduce Time to Market for New Services (~ 12 weeks)
    • 47. Expand Channels of Distribution through Resellers & Agents (Web Stores)
    • 48. Bundle Core Services with Business Services
    • 49. Provide Unified User Experience & Service Delivery
    • 50. No volume Commitments to Service Vendors
    • 51. Build a Local Ecosystem of Service vendors (Partner Portal)
    • 52. Meet Specific and Highly Variable Customer Needs(Command Higher Margins)
    Confidential & Proprietary
    23
  • 53. The Future is Now!
    "Voice, video, and data, digitally delivered across interconnecting networks to a variety of different terminals with different uses. As always, the technology takes shape long before its full consequences for society take place."
    "The internet, in particular, is remarkable for its many different capabilities. It is more than just a means of communicating: it is a marketplace, a library, a distribution chain."
    Frances Cairncross, "The Death of Distance"
    Visit www.jamcracker.com to learn how Jamcracker can enable your Unified Cloud Services delivery strategy.
  • 54. Questions?Send an email to information@jamcracker.com