\'Cloud Service Broker\' - service provider transformation

Cloud Service Broker
Service Provider Transformation
Stephen Crawford
VP Marketing & Business Development

Objectives
By the end of this presentation you will have an understanding of:
Cloud Service Broker – opportunity & challenges
The Jamcracker Platform & Services Delivery Network
Some case studies

How can we?
Increase Customer Retention/Stickiness: Reduce churn
Increase Revenue: Sell new services
Increase New Customer Acquisition Rate:Create differentiation
Increase ARPU: Bundle with Core Services
Confidential & Proprietary
3

The Unified Services Cloud
Cloud Computing: A standardized IT capability delivered via the Internet in a pay-per-use and self-service way
Enabling IT Services Delivery
Services Delivery Stack
Businesses shifting IT consumption from CAPEX to OPEX model.
Cloud services, virtual computing and SaaS reducing cost of SW and HW delivery.
Customers want vertically integrated solutions encompassing HW, SW and managed services.
Challenge for providers is orchestrating all the disparate pieces into a unified services grid.
BPO as a Service

Telco 1.0 Approach won't Work
Millions in CAPEX and OPEX
Silo'd services delivery
Technology stack built ground-up
Many integration touch-points
High maintenance
Limited flexibility
Oriented towards single services
Resource-intensive
Limited new deployments per year
Long development cycles
Time-to-market, and profit, for delivering new services
Challenge
to
Revenue
Avoiding the time-to-market trauma...

Cloud Services Ecosystem
Cloud Services Delivery
Network Expertise
Market Reach
Quality of Service
Cloud Services Creation
Content Expertise
Time to Market
Continuous Innovation
“The Network is the Computer.”
John Gage

Cloud Service Broker

Jamcracker
Service Broker
Service Consumer
Service Developer
Service Provider
Infrastructure Management
ServicesManagement
ApplicationCatalogues
SaaS Applications
Role Based UI ServiceAccess
ServiceCreation
PaaS Environment
Reporting
Self-Service Enablement
SecurityManagement
SLAManagement
IaaS Infrastructure
Disaster Recovery
SLA / Contract
Role-Based Access Control
ServicePublishing
Capacity Management
Virtual Machines / Images
ServiceManagement
CMDB
SLA Monitoring
Virtualized Resources (Compute, Storage, Network)
CapacityManagement
Patching
Payment
Service Analytics
Billing & Metering
Monitoring
Provisioning & LifecycleManagement
Software Kernel (OS, VM Manager)
Provisioning
Reporting & Auditing
ConfigurationManagement
Hardware
Discovery

Jamcracker – Unifying Cloud Services
Founded in 2000 by the founder of Exodus Communications(Most successful IPO in 1998)
Privately held with 200+ employees
Offices in US, Europe and India
Proven tested Platform deployed globally

Jamcracker Service Delivery Network
The JSDN platform provides Services Aggregation, Delivery, Management, Support and Billing for a Unified Services offering.
…everything from A to Z
Jamcracker Confidential & Proprietary
10

Jamcracker Services Delivery Network

Optional Offerings
12
Hosting of the JSDN
ISV Vendor Management, On-Boarding & Settlement
ISV Self Service – Integration Portal
Operations Management
Portal(s) & Catalog(s) for Every Market Segment/Channels
Phone Support – Unified L1, L2 & L3 for all Applications/Services
Services Billing, SLA Monitoring & Settlement
Integration Orchestration into OSS/BSS Infrastructure
Global Services Distribution Ecosystem Management
Global Services Market Launching & Testing

The Jamcracker Platform

Multi-Tier/Tenant Architecture
Platform Administrator( Root level)
Platform Root
Master Marketplace
Master Catalog
…
Market Place 1
Market Place n
Marketplace
Store1
Store2
Storen
Store1
Store2
Storen
….
….
Store
Portal
Portal
Portal
Portal
Portal
Portal
….
….
Portal
Customer

Catalogue Management
Self-Service fulfillment
Service and User Provisioning
Authentication, Authorization & Access Control
IT Admin
User and Service Administration
Reporting and Auditing
Helpdesk Ticketing & Support
Billing Settlement Metering & Chargeback
Jamcracker Platform
Complete Cloud-Services Lifecycle Management
Enterprise Integration Toolkit
Cloud Services Integration Toolkit
Standards-based, Extensible Platform

Platform Architecture highlights
Standards-based architecture
Extensible data model
Configurable workflow engine
Published APIs for Service and Enterprise Integration
Federated management
N-Tier architecture
Licensed software or Hosted distribution

JSDN Hybrid Cloud Services Support
17
Jamcracker Service Delivery Network
Common Cloud Administration Console
Server Image Management
Policy Management
Monitoring
Metering
DeploymentAutomation
Audits & Alerts
Public Cloud
Public Cloud
PrivateCloud
PrivateCloud
Hybrid Cloud

18
Service Integration interfaces - SaaS
Provision organization to service
De-provision organization to service
Update provision details of organization to a service
Provision a user/employee of organization to service
De-provision a user/employee of organization to service
Update provision info of user/employee of organization to service
SSO to service

Some Case Studies

20
SSO Identity &
Policy Management
User & Services
Provisioning
Self Service
Order Fulfillment
Jamcracker Unified Services Delivery & Management
Services Management
& Administration
Reporting Auditing
SLA Monitoring
Metering Billing
Chargeback Settlement
Help Desk Ticketing
& Routing
Jamcracker Partners
Telstra Partners
Core Services
Broadband
Hosting
Mobile
Networking
Voice
Cloud Services Marketplace(s)
Enterprises
SMB’s
Channels

SSO Identity &
Policy Management
User & Services
Provisioning
Self Service
Order Fulfillment
Services Management
& Administration
Reporting Auditing
SLA Monitoring
Metering Billing
Help Desk Ticketing
& Routing
Next-Gen Devices
Mobile Phones
Applications
Fixed IP Phones
Marketplace 2.0
Desktops / Laptops
Search, Preview, and Transaction Hub
IP-enabled Systems
Partners
Xtended Enabled Networks
End-Users

SSO Identity &
Policy Management
User & Services
Provisioning
Self Service
Order Fulfillment
Services Management
& Administration
Reporting Auditing
SLA Monitoring
Metering Billing
Help Desk Ticketing
& Routing
Voice
Security
Conferencing
Wireless
Messaging
Juniper NetworksIdentity & Policy Manager
Juniper Networks Equipment
Customer
Access
IP Edge
Super Core
Metro Core
Any access
Desired Experience
Fine grain control & accounting
Per customer / device
Core resource control (CAC, Liquid LSP)

The Jamcracker Value
Generate New Revenue Selling New Services
Increase ARPU
Create Stickiness & Reduce Churn
Reduce Time to Market for New Services (~ 12 weeks)
Expand Channels of Distribution through Resellers & Agents (Web Stores)
Bundle Core Services with Business Services
Provide Unified User Experience & Service Delivery
No volume Commitments to Service Vendors
Build a Local Ecosystem of Service vendors (Partner Portal)
Meet Specific and Highly Variable Customer Needs(Command Higher Margins)
Confidential & Proprietary
23

The Future is Now!
"Voice, video, and data, digitally delivered across interconnecting networks to a variety of different terminals with different uses. As always, the technology takes shape long before its full consequences for society take place."
"The internet, in particular, is remarkable for its many different capabilities. It is more than just a means of communicating: it is a marketplace, a library, a distribution chain."
Frances Cairncross, "The Death of Distance"
Visit www.jamcracker.com to learn how Jamcracker can enable your Unified Cloud Services delivery strategy.

Questions?Send an email to information@jamcracker.com

\'Cloud Service Broker\' - service provider transformation

by Steve Crawford

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