Cloud Service Broker<br />Service Provider Transformation<br />Stephen Crawford<br />VP Marketing & Business Development<b...
Objectives<br />By the end of this presentation you will have an understanding of:<br />Cloud Service Broker – opportunity...
How can we?<br /><ul><li>Increase Customer Retention/Stickiness: Reduce churn
Increase Revenue: Sell new services
Increase New Customer Acquisition Rate:Create differentiation
Increase ARPU: Bundle with Core Services </li></ul>Confidential & Proprietary<br />3<br />
The Unified Services Cloud<br />Cloud Computing:  A standardized IT capability delivered via the Internet in a pay-per-use...
Cloud services, virtual computing and SaaS reducing cost of SW and HW delivery.
Customers want vertically integrated solutions encompassing HW, SW and managed services.
Challenge for providers is orchestrating all the disparate pieces into a unified services grid.</li></ul>BPO as a Service<...
Telco 1.0 Approach  won't  Work<br /><ul><li>Millions in CAPEX and OPEX
Silo'd services delivery
Technology stack built ground-up
Many integration touch-points
High maintenance
Limited flexibility
Oriented towards single services
Resource-intensive
Limited new deployments per year
Long development cycles
Time-to-market, and profit, for delivering new services</li></ul>Challenge<br />to<br />Revenue <br />Avoiding the time-to...
Cloud Services Ecosystem<br />Cloud Services Delivery<br /><ul><li>Network Expertise
Market Reach
Quality of Service</li></ul>Cloud Services Creation<br /><ul><li>Content Expertise
Time to Market
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\'Cloud Service Broker\' - service provider transformation

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Discusses opportunities and challenges that service providers face in transforming themselves to a \'cloud service broker\' model.

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\'Cloud Service Broker\' - service provider transformation

  1. 1. Cloud Service Broker<br />Service Provider Transformation<br />Stephen Crawford<br />VP Marketing & Business Development<br />
  2. 2. Objectives<br />By the end of this presentation you will have an understanding of:<br />Cloud Service Broker – opportunity & challenges<br />The Jamcracker Platform & Services Delivery Network<br />Some case studies<br />
  3. 3. How can we?<br /><ul><li>Increase Customer Retention/Stickiness: Reduce churn
  4. 4. Increase Revenue: Sell new services
  5. 5. Increase New Customer Acquisition Rate:Create differentiation
  6. 6. Increase ARPU: Bundle with Core Services </li></ul>Confidential & Proprietary<br />3<br />
  7. 7. The Unified Services Cloud<br />Cloud Computing: A standardized IT capability delivered via the Internet in a pay-per-use and self-service way <br />Enabling IT Services Delivery<br />Services Delivery Stack<br /><ul><li>Businesses shifting IT consumption from CAPEX to OPEX model.
  8. 8. Cloud services, virtual computing and SaaS reducing cost of SW and HW delivery.
  9. 9. Customers want vertically integrated solutions encompassing HW, SW and managed services.
  10. 10. Challenge for providers is orchestrating all the disparate pieces into a unified services grid.</li></ul>BPO as a Service<br />
  11. 11. Telco 1.0 Approach won't Work<br /><ul><li>Millions in CAPEX and OPEX
  12. 12. Silo'd services delivery
  13. 13. Technology stack built ground-up
  14. 14. Many integration touch-points
  15. 15. High maintenance
  16. 16. Limited flexibility
  17. 17. Oriented towards single services
  18. 18. Resource-intensive
  19. 19. Limited new deployments per year
  20. 20. Long development cycles
  21. 21. Time-to-market, and profit, for delivering new services</li></ul>Challenge<br />to<br />Revenue <br />Avoiding the time-to-market trauma...<br />
  22. 22. Cloud Services Ecosystem<br />Cloud Services Delivery<br /><ul><li>Network Expertise
  23. 23. Market Reach
  24. 24. Quality of Service</li></ul>Cloud Services Creation<br /><ul><li>Content Expertise
  25. 25. Time to Market
  26. 26. Continuous Innovation</li></ul>“The Network is the Computer.”<br />John Gage <br />
  27. 27. Cloud Service Broker<br />
  28. 28. Jamcracker<br />Service Broker<br />Service Consumer<br />Service Developer<br />Service Provider<br />Infrastructure Management<br />ServicesManagement<br />ApplicationCatalogues<br />SaaS Applications<br />Role Based UI ServiceAccess<br />ServiceCreation<br />PaaS Environment<br />Reporting<br />Self-Service Enablement<br />SecurityManagement<br />SLAManagement<br />IaaS Infrastructure<br />Disaster Recovery<br />SLA / Contract<br />Role-Based Access Control<br />ServicePublishing<br />Capacity Management<br />Virtual Machines / Images<br />ServiceManagement<br />CMDB<br />SLA Monitoring<br />Virtualized Resources (Compute, Storage, Network)<br />CapacityManagement<br />Patching<br />Payment<br />Service Analytics<br />Billing & Metering<br />Monitoring<br />Provisioning & LifecycleManagement<br />Software Kernel (OS, VM Manager)<br />Provisioning<br />Reporting & Auditing<br />ConfigurationManagement<br />Hardware<br />Discovery<br />
  29. 29. Jamcracker – Unifying Cloud Services<br />Founded in 2000 by the founder of Exodus Communications(Most successful IPO in 1998)<br />Privately held with 200+ employees<br />Offices in US, Europe and India<br />Proven tested Platform deployed globally<br />
  30. 30. Jamcracker Service Delivery Network<br /> The JSDN platform provides Services Aggregation, Delivery, Management, Support and Billing for a Unified Services offering.<br />…everything from A to Z<br />Jamcracker Confidential & Proprietary<br />10<br />
  31. 31. Jamcracker Services Delivery Network<br />
  32. 32. Optional Offerings<br />Jamcracker Confidential & Proprietary<br />12<br />Hosting of the JSDN<br />ISV Vendor Management, On-Boarding & Settlement<br />ISV Self Service – Integration Portal<br />Operations Management<br />Portal(s) & Catalog(s) for Every Market Segment/Channels<br />Phone Support – Unified L1, L2 & L3 for all Applications/Services<br />Services Billing, SLA Monitoring & Settlement<br />Integration Orchestration into OSS/BSS Infrastructure<br />Global Services Distribution Ecosystem Management<br />Global Services Market Launching & Testing<br />
  33. 33. The Jamcracker Platform<br />
  34. 34. Multi-Tier/Tenant Architecture<br />Platform Administrator( Root level)<br />Platform Root<br />Master Marketplace<br />Master Catalog<br />…<br />Market Place 1<br />Market Place n<br />Marketplace<br />Store1<br />Store2<br />Storen<br />Store1<br />Store2<br />Storen<br />….<br />….<br />Store<br />Portal<br />Portal<br />Portal<br />Portal<br />Portal<br />Portal<br />….<br />….<br />Portal<br />Customer<br />
  35. 35. Catalogue Management<br />Self-Service fulfillment<br />Service and User Provisioning<br />Authentication, Authorization & Access Control<br />IT Admin<br />User and Service Administration<br />Reporting and Auditing<br />Helpdesk Ticketing & Support<br />Billing Settlement Metering & Chargeback<br />Jamcracker Platform<br />Complete Cloud-Services Lifecycle Management<br />Enterprise Integration Toolkit<br />Cloud Services Integration Toolkit<br />Standards-based, Extensible Platform<br />
  36. 36. Platform Architecture highlights<br />Standards-based architecture<br />Extensible data model<br />Configurable workflow engine<br />Published APIs for Service and Enterprise Integration<br />Federated management<br />N-Tier architecture<br />Licensed software or Hosted distribution<br />
  37. 37. JSDN Hybrid Cloud Services Support<br />Jamcracker Confidential & Proprietary<br />17<br />Jamcracker Service Delivery Network<br />Common Cloud Administration Console<br />Server Image Management<br />Policy Management<br />Monitoring<br />Metering<br />DeploymentAutomation<br />Audits & Alerts<br />Public Cloud<br />Public Cloud<br />PrivateCloud <br />PrivateCloud <br />Hybrid Cloud<br />
  38. 38. 18<br />Service Integration interfaces - SaaS<br />Provision organization to service<br />De-provision organization to service<br />Update provision details of organization to a service<br />Provision a user/employee of organization to service<br />De-provision a user/employee of organization to service<br />Update provision info of user/employee of organization to service<br />SSO to service<br />
  39. 39. Some Case Studies<br />
  40. 40. Jamcracker Confidential & Proprietary<br />20<br />SSO Identity &<br />Policy Management<br />User & Services<br />Provisioning<br />Self Service<br /> Order Fulfillment<br />Catalogue Management<br />Jamcracker Unified Services Delivery & Management<br />Services Management<br />& Administration<br />Reporting Auditing <br />SLA Monitoring<br />Metering Billing<br /> Chargeback Settlement<br />Help Desk Ticketing<br />& Routing<br />Jamcracker Partners<br />Telstra Partners<br />Core Services<br />Broadband<br />Hosting<br />Mobile<br />Networking<br />Voice<br />               Cloud Services Marketplace(s)<br />Enterprises<br />SMB’s<br />Channels<br />
  41. 41. SSO Identity &<br />Policy Management<br />User & Services<br />Provisioning<br />Self Service<br /> Order Fulfillment<br />Catalogue Management<br />Jamcracker Unified Services Delivery & Management<br />Services Management<br />& Administration<br />Reporting Auditing <br />SLA Monitoring<br />Metering Billing<br /> Chargeback Settlement<br />Help Desk Ticketing<br />& Routing<br />Next-Gen Devices<br />Mobile Phones<br />Applications<br />Fixed IP Phones<br />Marketplace 2.0<br />Desktops / Laptops<br />Search, Preview, and Transaction Hub<br />IP-enabled Systems<br />Partners<br />Xtended Enabled Networks<br />End-Users<br />
  42. 42. SSO Identity &<br />Policy Management<br />User & Services<br />Provisioning<br />Self Service<br /> Order Fulfillment<br />Catalogue Management<br />Jamcracker Unified Services Delivery & Management<br />Services Management<br />& Administration<br />Reporting Auditing <br />SLA Monitoring<br />Metering Billing<br /> Chargeback Settlement<br />Help Desk Ticketing<br />& Routing<br />Voice<br />Security<br />Conferencing<br />Wireless<br />Messaging<br />Juniper NetworksIdentity & Policy Manager<br />Juniper Networks Equipment<br />Customer<br />Access<br />IP Edge<br />Super Core<br />Metro Core<br /><ul><li>Any access</li></ul>Desired Experience<br /><ul><li>Fine grain control & accounting</li></ul>Per customer / device<br />Core resource control (CAC, Liquid LSP)<br />
  43. 43. The Jamcracker Value<br /><ul><li>Generate New Revenue Selling New Services
  44. 44. Increase ARPU
  45. 45. Create Stickiness & Reduce Churn
  46. 46. Reduce Time to Market for New Services (~ 12 weeks)
  47. 47. Expand Channels of Distribution through Resellers & Agents (Web Stores)
  48. 48. Bundle Core Services with Business Services
  49. 49. Provide Unified User Experience & Service Delivery
  50. 50. No volume Commitments to Service Vendors
  51. 51. Build a Local Ecosystem of Service vendors (Partner Portal)
  52. 52. Meet Specific and Highly Variable Customer Needs(Command Higher Margins)</li></ul>Confidential & Proprietary<br />23<br />
  53. 53. The Future is Now!<br />"Voice, video, and data, digitally delivered across interconnecting networks to a variety of different terminals with different uses. As always, the technology takes shape long before its full consequences for society take place."<br />"The internet, in particular, is remarkable for its many different capabilities. It is more than just a means of communicating: it is a marketplace, a library, a distribution chain."<br />Frances Cairncross, "The Death of Distance" <br />Visit www.jamcracker.com to learn how Jamcracker can enable your Unified Cloud Services delivery strategy.<br />
  54. 54. Questions?Send an email to information@jamcracker.com<br />

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