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Quick presentation delivered at Love Your Bike's launch of a cycling manifesto for Greater Manchester.

Quick presentation delivered at Love Your Bike's launch of a cycling manifesto for Greater Manchester.

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  • 1. Bikenomics& ManchesterSteve Connor
  • 2. sicko? 1% £95m increase saving forin cycling business Based on TNO Dutch study of employee sick days and levels of cycling
  • 3. The Great Bicycle Economy 150 100Millions of units produced per year Bicycles 50 Cars 0 1950 1957 1964 1971 1978 1985 1992 1999 2006 Earth Policy Institute
  • 4. Happy Commuters 100% HAPPY CYCLISTS 80%Perception of daily commute, by mode 60% 40% 20% 0% Car only Public only Mixed car & public Walking Cycling Dislike Neutral Like Todd Litman, Victoria Transport Policy Institute
  • 5. LIVE LOOK LONGER YOUNGER BEAT BUNS OFPOLLUTION STEEL
  • 6. CAPACITY AND CAPACITY A QUALITY...(A DI QUALITY...(A It’s ec th en an co It’s ec W th an en da an no co 1 Person 1 Person Person 9 9 Person Person 24 Perso 24 Th Car / bikes / pedestrian / pedestrian comparsion W Car / bikes comparsion of an w da in£6,689 1 Person £200 1 Person Person 9 9 Person Person 24 no Th 24 Perso Th ou Annual running costs for cars versus bikes - RAC & Sustrans Car / bikes / pedestrian / pedestrian comparsion Car / bikes comparsion
  • 7. Catching Up27% % TRIPS BY BIKE 19% 10% 2%Holland Denmark Germany UK (US$48k) (US$56k) (US$41k) (US$35k) EU Statistics
  • 8. THE ENEMY
  • 9. THE BRITISH CYCLING ECONOMY SK Y RIDE PARTICIPATION £1.3m • 22,000 daily journeys • 200,00 Sky Ride new participants CYCLING ACCESSORIES = £853m PER ANNUM 1 AN EXTRA 12,000 MILES OF CYCLE cyclists NETWORKS 208m CYCLE JOURNEYS TAKEN ACROSS THE UK IN 2010 INFRASTRUCTUREFREQUENT REGULAR OCCASIONAL 200% Expansion of the National Cycle WORK PERFORMANCE Network 1 Regular Cyclists take 1 less sick day than non-cyclists • saving the economy £128m a year in VALUE TO THE ECONOMY reduced absenteeism • inactivity costs in the UK = £760m per annum 40% OF HOUSEHOLDS £958m £717m £801m OWN A BIKE TOTAL ANNUAL COST OF TREATING OBESITY = £4.2b GROSS CYCLING MARKET POTENTIAL PRODUCT MARKET £2.9b = £230 £141m per cyclist = value of 1m additional EMPLOYMENT 3.7m annually Regular Cyclists over next two years23,000 bikes soldEmployed directly in cycling • 28 per cent increase ineconomy generating over £500m volume of cycle sales • £51m of which werein wages and £100m in taxes British-built • Generating £1.62b OLYMPICS * * * LEISURE AND PREFERENTIAL TRAFFIC RECREATION * * * CARBON COMMUTING * NEUTRAL SIGNALS HEALTH RISING FUEL COSTS MOTIVATIONS FOR CYCLING
  • 10. 1 9 24
  • 11. GROSS CYCLINGPRODUCT£2.9b = £230 per cyclist annually
  • 12. The Great Turnaround15 1952 14 billion10 Billions vehicle miles by bike5 2010 3 billion01950 1957 1964 1971 1978 1985 1992 1999 2006 Depart for Transport