Talk to assorted charity comms professionals

1. Steve Connor

2. communications for a sustainable future
ABOUT US
WE DO
Branding
logo
Copywriting
Campaigns
We are ten
PR
Design
Strategy
&Reseaech
Film
Web
Born in the Ukraine, currently in the Northern Qtr
x 23
staff members
+5
associates
+
We are part of a European network
OUR CLIENTS

3. a bit of theory

4. Is evil something you are? Or
is it something you do?
American Psycho

5. vs.
From Richard Wurhman’s Information Anxiety

6. 800MB PER PERSON
PER YEAR
UC Berkeley's School of Information Management and Systems

7. What did you just
?

8. 1
51
102
Sustainability
Cheap Flights
Porn

10. would love to
i will if you will
not on your nelly

11. 10|65|25

12. getting it right

13. The weirder you're
going to behave, the
more normal you
should look.
P.J. O’Rourke

14. internal=external

15. !
Awareness / Buy-in
Let’s tell the world!
Okay, I’m on board!
So what’s the deal?
Hmmm... interesting
Campaign duration

16. PRECONTEMPLATION
!
!
CONTEMPLATION
!
!
PREPARATION
!
!
ACTION
!
!
People are not intending to take action in the
foreseeable future.
!
People are intending to change in the next 6
months.
!
People have made specific overt modifications
in their life styles.
!
People are intending to take action in the
immediate future.
!
MAINTENANCE
People are working to prevent relapse.
!
!
TERMINATION
Individuals are sure they will not return to
their old unhealthy habit as a way of coping.
!

17. reach
1 to 1
Telephone
Presentation
Email
Event
Direct mail
Printed material
Newspaper
TV / radio
Advert
Website
effectiveness

18. reach
SOCIAL MEDIA
effectiveness

19. CLEAR CALL TO
ACTION
AUDIENCE
IDENTIFIED

20. Recycle, or we kill the kittens.

21. SMILE PLEASE

22. our practice

24. £100
CAN YOU SEE THE LANDMINES?
What your money buys
£30
Buys protective
headwear
Pays for MAG to deliver a session to
teach about the dangers of landmines
£15
£66
Pays for a mine detection
dog and handler for a day
Clears 10 square
metres of land
£220
Buys a GPS system, so our community liaison teams can map suspect areas precisely
THEY CAN’T EITHER.
Children running down a path
in Luau, Angola. On both sides,
there are landmines.
GIVE NOW AND SAVE LIVES.
I would like to help MAG save even more people across the world

30. Project: The other side of the Lakes
Client: West Cumbria Tourism
Coastal our interactive map at:
View
Western Lake District
The area
Western Lake District
The other side of the Lakes
www.western-lakedistrict.co.uk/map
Food & Drink
Adventure
Coastal
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3
The great outdoors
www.western-lakedistrict.co.uk
Don’t miss
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Silloth on Solway
Food
Allonby & Drink
Solway Area of Outstanding Natural Beauty
Coastal
Maryport Maritime Museum
Adventure
Lake District Coast Aquarium – Maryport
Maryport & Drink
Food Marina
Heritage
St Bees Beach & RSPB Reserve
Silecroft
Adventure
Haverigg (near Millom)
Tourist Information Centres
Wasdale awaits
The real beauty of the Western Lake District lies in the undiscovered
places – the rugged fells, the natural allure of the coast and
the tranquil lakes brimming over with such beauty that, once
discovered, you might want to keep to yourself!
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The valleys are truly inspiring. Eskdale, Ennerdale, Borrowdale
– the lowland landscapes are peppered with farms, forests, villages
and streams. Whether you’re on a gentle short stroll or a more
ambitious hike, the Western Lake District makes for the perfect
adventure, safe in the knowledge that there’s a warm welcome
at one of the pubs, inns or hotels on your return.
Wast Water
Cumbrian
Heavy Horses
Ghyll scrambling
Kite surfing
Derwentwater
Drigg Beach
Whitehaven Marina
And if you’re looking for adrenaline filled escapades, you’ll
be spoilt for choice in the Western Lake District. Kite surfing,
rock climbing, ghyll scrambling, mountain biking – if getting the
adrenaline pumping is your thing, then this is the place for you.
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2
4
CoastalHeritage
adventures
As the deepest lake in England and
voted Britain’s Favourite View, Wast Water
already has outstanding credentials;
but the views across the whole of the
Wasdale Valley are breathtaking. Dramatic
mountains rise like a huge amphitheatre
from the shores of Wast Water, creating
the backdrop for your next adventure.
You can take to the water in a canoe,
kayak or rowing boat. For landlubbers
there is climbing, walking, biking, abseiling,
horse riding – whatever you choose to do,
Wasdale is an amazing location.
If you’re heading to the coast for the
21 and birdwatching opportunities,
Allonby
wildlife UNESCO World Heritage Site,Centres
Tourist Information
22 Crosscanonby Salt even
planning a coastal walk orPans taking to
the 23 Senhouse Roman Museum Lake
sea on a boat trip, the Western
24 can offer all kinds – shoreline
District Wordsworth House ofCockermouth
25 Workington Hall
adventures. Our expansive beaches are
the 26 Johnplace to take the Friars Crag
perfect Ruskin Memorial sea air and
– Derwentwater place to set off
truly relax. It’s also the (near Keswick) on
27 The to Coast walk or C2C cycling
your Coast Rum Story – Whitehaven
The – a challenge of endurance
adventures Beacon Museum – Whitehaven
Whitehaven Harbour
that take in some of the most beautiful
28 in the British Isles. One place that
sceneryWatendlath (near Derwentwater)
29 Egremont Castle
should be on everyone’s itinerary is the
30 Hard Knott Roman Fort – Eskdale has
Solway Firth – it’s easy to see why it is
31 Ravenglass Roman Bath House
been designated an Area of Outstanding
Natural Muncaster Castle
Beauty.
Ravenglass and Eskdale Railway
Scafell Pike
Whether you’re tackling Scafell Pike on
its own or as the middle leg of the ‘Three
Peaks Challenge’ (sandwiched between
Ben Nevis in Scotland and Snowdon in
Wales), the sheer achievement of scaling
England’s highest mountain is something
you will never forget. There are a number
of ascents to choose from but no matter
which route you take, each affords
spectacular views of Wasdale, Eskdale
and even across to Wales on a clear day.
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Hadrian’s Wall Path – Bowness on Solway
Heritage
Hadrian’s Wall Cycleway – Bowness on Solway
RSPB Campfield Marsh Reserve
– Bowness on Solway
Tourist Information Centres
Bassenthwaite Lake
Bassenthwaite Osprey Project
Whinlatter Forest Go Ape!
Derwentwater SSSI
Keswick Launch on Derwentwater
Coastal
Loweswater
Crummock Water (near Loweswater)
Food Water
Ennerdale& Drink
Longlands Lake (Egremont)
Scafell Pike
Adventure
Wast Water
Duddon Valley ‘Three Jewels of Lakeland’ Walks
Heritage
Hodbarrow RSPB Reserve (near Millom)
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Maryport: 01900 811 450
Cockermouth: 01900 822 634
Keswick: 01768 772 645
Whitehaven: 01946 598 914
Egremont: 01946 820 693
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If you’re looking for natural beauty and
rural charm, a place to escape the crowds
and find real countryside adventures, visit the
Western Lake District. It’s a special place,
where Wordsworth lived and Wainwright walked,
a place where secluded beaches and unspoilt
countryside go hand in hand with a rich Roman
and maritime heritage.
Western Lake District
The other side of the Lakes
If you love the Lake District, the Western Lake District is home to many
of the assets that make this area truly special – both Scafell, England’s
highest mountain and Wast Water, the deepest lake, are here.
Tourist Information Centres
Unique to the Western Lake District is its stunning coastline. It’s
perfect for shoreline adventures, taking to the sea and coastal walks.
The Coast to Coast Walk, which takes in some of Northern England’s
most spectacular scenery, starts right here on our coast. A large stretch
of the coast is a designated Area of Outstanding Natural Beauty –
the birds, wildlife and coastal environment make up a distinctive and
precious landscape. The Solway Firth is truly beautiful and watching
the glorious sunsets over the Irish Sea is something you’ll never forget.
Brilliant Bassenthwaite
Technically the only ‘lake’ in the
Lake District, Bassenthwaite is suitably
impressive. And with no settlements on
its shores, Bassenthwaite is the epitome
of ‘getting away from it all’. Seek out
Blackstock Point and you’ll be rewarded
with incredible views. Honestly, we
challenge you not to be impressed.
Uncovering the heritage of the Western Lake District will take you
on a fascinating journey back in time – ancient castles, Iron Age
forts, historic harbours and even tales of smugglers and slaves are
an important part of what makes this area what it is. And with so
many towns and villages scattered along the coast and across the
countryside, you’re sure to find the perfect place to sample the local
food and drink, explore the wealth of independent shops or use as a
base for a longer stay.
Tempted? Read on to find out more about the Western Lake District
and create your perfect break…
1
5
www.golakes.co.uk/adventure
6
7
Cover image:
Skelgill Bank, Catbells
towards Bassenthwaite
Download or order FREE walking and cycling
guides, to discover fantastic new routes and
places in the Western Lake District.
Image left:
Sunset at Drigg Beach
Leave the crowds behind to enjoy the beautiful
coastlines, stunning scenery and peaceful fell
tops of the other side of the Lake District.
Coastal our interactive map at:
View
Western Lake District
The area
www.western-lakedistrict.co.uk/map
Food & Drink
Adventure
Coastal
1
2
3
4
5
6
Silloth on Solway
Food
Allonby & Drink
Solway Area of Outstanding Natural Beauty
Coastal
Maryport Maritime Museum
Adventure
Lake District Coast Aquarium – Maryport
Maryport & Drink
Food Marina
Heritage
St Bees Beach & RSPB Reserve
Silecroft
Adventure
Haverigg (near Millom)
Tourist Information Centres
Heritage
21 UNESCO World Heritage Site, Allonby
Tourist Information Centres
22 Crosscanonby Salt Pans
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12
13
14
15
16
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Hadrian’s Wall Path – Bowness on Solway
Heritage
Hadrian’s Wall Cycleway – Bowness on Solway
RSPB Campfield Marsh Reserve
– Bowness on Solway
Tourist Information Centres
Bassenthwaite Lake
Bassenthwaite Osprey Project
Whinlatter Forest Go Ape!
Derwentwater SSSI
Keswick Launch on Derwentwater
Coastal
Loweswater
Crummock Water (near Loweswater)
Food Water
Ennerdale& Drink
Longlands Lake (Egremont)
Scafell Pike
Adventure
Wast Water
www.western-lakedistrict.co.uk

35. 00
Today’s hourly
energy use results.
20
24 hour clock
Green is good, we’ve
kept within our limit.
Red is bad, it means
we’ve used too much.
Building open
18
20.38
06
12
Lecture block times
Daily energy limit

36. Between 7-8pm
we were 20% under
our energy limit.
Nice one energy savers!
Here’s a kitten...
Nice one
enery savers!
Massive
energy fail

51. And finally
a few golden oldies

56. PFE SELL OFF
England, 2010

57. “BOREDOM IS
ALWAYS COUNTER
REVOLUTIONARY.
ALWAYS.”
Guy de Bord

58. THANK YOU!