Steve Connor
communications for a sustainable future

ABOUT US

WE DO
Branding

logo

Copywriting

Campaigns

We are ten

PR

Design

S...
a bit of theory
Is evil something you are? Or
is it something you do?
American Psycho
vs.

From Richard Wurhman’s Information Anxiety
800MB PER PERSON
PER YEAR
UC Berkeley's School of Information Management and Systems
What did you just

?
1
51
102

Sustainability

Cheap Flights

Porn
would love to

i will if you will

not on your nelly
10|65|25
getting it right
The weirder you're
going to behave, the
more normal you
should look.
P.J. O’Rourke
internal=external
!
Awareness / Buy-in

Let’s tell the world!

Okay, I’m on board!

So what’s the deal?

Hmmm... interesting

Campaign durat...
PRECONTEMPLATION
!
!

CONTEMPLATION
!
!

PREPARATION
!
!

ACTION
!
!

People are not intending to take action in the
fores...
reach

1 to 1
Telephone
Presentation
Email
Event
Direct mail
Printed material
Newspaper
TV / radio
Advert
Website

effecti...
reach

SOCIAL MEDIA

effectiveness
CLEAR CALL TO
ACTION

AUDIENCE
IDENTIFIED
Recycle, or we kill the kittens.
SMILE PLEASE
our practice
£100

CAN YOU SEE THE LANDMINES?

What your money buys
£30

Buys protective
headwear

Pays for MAG to deliver a session to...
Project: The other side of the Lakes
Client: West Cumbria Tourism

Coastal our interactive map at:
View

Western Lake Dist...
00

Today’s hourly
energy use results.

20
24 hour clock

Green is good, we’ve
kept within our limit.
Red is bad, it means...
Between 7-8pm
we were 20% under
our energy limit.
Nice one energy savers!
Here’s a kitten...

Nice one
enery savers!

Mass...
And finally
a few golden oldies
PFE SELL OFF
England, 2010
“BOREDOM IS
ALWAYS COUNTER
REVOLUTIONARY.
ALWAYS.”
Guy de Bord
THANK YOU!
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
CharityComms Manchester Workshop
Upcoming SlideShare
Loading in …5
×

CharityComms Manchester Workshop

245 views
176 views

Published on

Talk to assorted charity comms professionals

Published in: Design, Travel, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
245
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

CharityComms Manchester Workshop

  1. 1. Steve Connor
  2. 2. communications for a sustainable future ABOUT US WE DO Branding logo Copywriting Campaigns We are ten PR Design Strategy &Reseaech Film Web Born in the Ukraine, currently in the Northern Qtr x 23 staff members +5 associates + We are part of a European network OUR CLIENTS
  3. 3. a bit of theory
  4. 4. Is evil something you are? Or is it something you do? American Psycho
  5. 5. vs. From Richard Wurhman’s Information Anxiety
  6. 6. 800MB PER PERSON PER YEAR UC Berkeley's School of Information Management and Systems
  7. 7. What did you just ?
  8. 8. 1 51 102 Sustainability Cheap Flights Porn
  9. 9. would love to i will if you will not on your nelly
  10. 10. 10|65|25
  11. 11. getting it right
  12. 12. The weirder you're going to behave, the more normal you should look. P.J. O’Rourke
  13. 13. internal=external
  14. 14. ! Awareness / Buy-in Let’s tell the world! Okay, I’m on board! So what’s the deal? Hmmm... interesting Campaign duration
  15. 15. PRECONTEMPLATION ! ! CONTEMPLATION ! ! PREPARATION ! ! ACTION ! ! People are not intending to take action in the foreseeable future. ! People are intending to change in the next 6 months. ! People have made specific overt modifications in their life styles. ! People are intending to take action in the immediate future. ! MAINTENANCE People are working to prevent relapse. ! ! TERMINATION Individuals are sure they will not return to their old unhealthy habit as a way of coping. !
  16. 16. reach 1 to 1 Telephone Presentation Email Event Direct mail Printed material Newspaper TV / radio Advert Website effectiveness
  17. 17. reach SOCIAL MEDIA effectiveness
  18. 18. CLEAR CALL TO ACTION AUDIENCE IDENTIFIED
  19. 19. Recycle, or we kill the kittens.
  20. 20. SMILE PLEASE
  21. 21. our practice
  22. 22. £100 CAN YOU SEE THE LANDMINES? What your money buys £30 Buys protective headwear Pays for MAG to deliver a session to teach about the dangers of landmines £15 £66 Pays for a mine detection dog and handler for a day Clears 10 square metres of land £220 Buys a GPS system, so our community liaison teams can map suspect areas precisely THEY CAN’T EITHER. Children running down a path in Luau, Angola. On both sides, there are landmines. GIVE NOW AND SAVE LIVES. I would like to help MAG save even more people across the world
  23. 23. Project: The other side of the Lakes Client: West Cumbria Tourism Coastal our interactive map at: View Western Lake District The area Western Lake District The other side of the Lakes www.western-lakedistrict.co.uk/map Food & Drink Adventure Coastal 1 2 3 The great outdoors www.western-lakedistrict.co.uk Don’t miss 4 5 6 Silloth on Solway Food Allonby & Drink Solway Area of Outstanding Natural Beauty Coastal Maryport Maritime Museum Adventure Lake District Coast Aquarium – Maryport Maryport & Drink Food Marina Heritage St Bees Beach & RSPB Reserve Silecroft Adventure Haverigg (near Millom) Tourist Information Centres Wasdale awaits The real beauty of the Western Lake District lies in the undiscovered places – the rugged fells, the natural allure of the coast and the tranquil lakes brimming over with such beauty that, once discovered, you might want to keep to yourself! 1 2 3 4 5 6 7 The valleys are truly inspiring. Eskdale, Ennerdale, Borrowdale – the lowland landscapes are peppered with farms, forests, villages and streams. Whether you’re on a gentle short stroll or a more ambitious hike, the Western Lake District makes for the perfect adventure, safe in the knowledge that there’s a warm welcome at one of the pubs, inns or hotels on your return. Wast Water Cumbrian Heavy Horses Ghyll scrambling Kite surfing Derwentwater Drigg Beach Whitehaven Marina And if you’re looking for adrenaline filled escapades, you’ll be spoilt for choice in the Western Lake District. Kite surfing, rock climbing, ghyll scrambling, mountain biking – if getting the adrenaline pumping is your thing, then this is the place for you. 3 2 4 CoastalHeritage adventures As the deepest lake in England and voted Britain’s Favourite View, Wast Water already has outstanding credentials; but the views across the whole of the Wasdale Valley are breathtaking. Dramatic mountains rise like a huge amphitheatre from the shores of Wast Water, creating the backdrop for your next adventure. You can take to the water in a canoe, kayak or rowing boat. For landlubbers there is climbing, walking, biking, abseiling, horse riding – whatever you choose to do, Wasdale is an amazing location. If you’re heading to the coast for the 21 and birdwatching opportunities, Allonby wildlife UNESCO World Heritage Site,Centres Tourist Information 22 Crosscanonby Salt even planning a coastal walk orPans taking to the 23 Senhouse Roman Museum Lake sea on a boat trip, the Western 24 can offer all kinds – shoreline District Wordsworth House ofCockermouth 25 Workington Hall adventures. Our expansive beaches are the 26 Johnplace to take the Friars Crag perfect Ruskin Memorial sea air and – Derwentwater place to set off truly relax. It’s also the (near Keswick) on 27 The to Coast walk or C2C cycling your Coast Rum Story – Whitehaven The – a challenge of endurance adventures Beacon Museum – Whitehaven Whitehaven Harbour that take in some of the most beautiful 28 in the British Isles. One place that sceneryWatendlath (near Derwentwater) 29 Egremont Castle should be on everyone’s itinerary is the 30 Hard Knott Roman Fort – Eskdale has Solway Firth – it’s easy to see why it is 31 Ravenglass Roman Bath House been designated an Area of Outstanding Natural Muncaster Castle Beauty. Ravenglass and Eskdale Railway Scafell Pike Whether you’re tackling Scafell Pike on its own or as the middle leg of the ‘Three Peaks Challenge’ (sandwiched between Ben Nevis in Scotland and Snowdon in Wales), the sheer achievement of scaling England’s highest mountain is something you will never forget. There are a number of ascents to choose from but no matter which route you take, each affords spectacular views of Wasdale, Eskdale and even across to Wales on a clear day. 7 13 14 15 16 17 18 19 20 Hadrian’s Wall Path – Bowness on Solway Heritage Hadrian’s Wall Cycleway – Bowness on Solway RSPB Campfield Marsh Reserve – Bowness on Solway Tourist Information Centres Bassenthwaite Lake Bassenthwaite Osprey Project Whinlatter Forest Go Ape! Derwentwater SSSI Keswick Launch on Derwentwater Coastal Loweswater Crummock Water (near Loweswater) Food Water Ennerdale& Drink Longlands Lake (Egremont) Scafell Pike Adventure Wast Water Duddon Valley ‘Three Jewels of Lakeland’ Walks Heritage Hodbarrow RSPB Reserve (near Millom) 32 33 34 35 36 Maryport: 01900 811 450 Cockermouth: 01900 822 634 Keswick: 01768 772 645 Whitehaven: 01946 598 914 Egremont: 01946 820 693 8 9 10 11 12 If you’re looking for natural beauty and rural charm, a place to escape the crowds and find real countryside adventures, visit the Western Lake District. It’s a special place, where Wordsworth lived and Wainwright walked, a place where secluded beaches and unspoilt countryside go hand in hand with a rich Roman and maritime heritage. Western Lake District The other side of the Lakes If you love the Lake District, the Western Lake District is home to many of the assets that make this area truly special – both Scafell, England’s highest mountain and Wast Water, the deepest lake, are here. Tourist Information Centres Unique to the Western Lake District is its stunning coastline. It’s perfect for shoreline adventures, taking to the sea and coastal walks. The Coast to Coast Walk, which takes in some of Northern England’s most spectacular scenery, starts right here on our coast. A large stretch of the coast is a designated Area of Outstanding Natural Beauty – the birds, wildlife and coastal environment make up a distinctive and precious landscape. The Solway Firth is truly beautiful and watching the glorious sunsets over the Irish Sea is something you’ll never forget. Brilliant Bassenthwaite Technically the only ‘lake’ in the Lake District, Bassenthwaite is suitably impressive. And with no settlements on its shores, Bassenthwaite is the epitome of ‘getting away from it all’. Seek out Blackstock Point and you’ll be rewarded with incredible views. Honestly, we challenge you not to be impressed. Uncovering the heritage of the Western Lake District will take you on a fascinating journey back in time – ancient castles, Iron Age forts, historic harbours and even tales of smugglers and slaves are an important part of what makes this area what it is. And with so many towns and villages scattered along the coast and across the countryside, you’re sure to find the perfect place to sample the local food and drink, explore the wealth of independent shops or use as a base for a longer stay. Tempted? Read on to find out more about the Western Lake District and create your perfect break… 1 5 www.golakes.co.uk/adventure 6 7 Cover image: Skelgill Bank, Catbells towards Bassenthwaite Download or order FREE walking and cycling guides, to discover fantastic new routes and places in the Western Lake District. Image left: Sunset at Drigg Beach Leave the crowds behind to enjoy the beautiful coastlines, stunning scenery and peaceful fell tops of the other side of the Lake District. Coastal our interactive map at: View Western Lake District The area www.western-lakedistrict.co.uk/map Food & Drink Adventure Coastal 1 2 3 4 5 6 Silloth on Solway Food Allonby & Drink Solway Area of Outstanding Natural Beauty Coastal Maryport Maritime Museum Adventure Lake District Coast Aquarium – Maryport Maryport & Drink Food Marina Heritage St Bees Beach & RSPB Reserve Silecroft Adventure Haverigg (near Millom) Tourist Information Centres Heritage 21 UNESCO World Heritage Site, Allonby Tourist Information Centres 22 Crosscanonby Salt Pans 7 8 9 10 11 12 13 14 15 16 17 18 Hadrian’s Wall Path – Bowness on Solway Heritage Hadrian’s Wall Cycleway – Bowness on Solway RSPB Campfield Marsh Reserve – Bowness on Solway Tourist Information Centres Bassenthwaite Lake Bassenthwaite Osprey Project Whinlatter Forest Go Ape! Derwentwater SSSI Keswick Launch on Derwentwater Coastal Loweswater Crummock Water (near Loweswater) Food Water Ennerdale& Drink Longlands Lake (Egremont) Scafell Pike Adventure Wast Water www.western-lakedistrict.co.uk
  24. 24. 00 Today’s hourly energy use results. 20 24 hour clock Green is good, we’ve kept within our limit. Red is bad, it means we’ve used too much. Building open 18 20.38 06 12 Lecture block times Daily energy limit
  25. 25. Between 7-8pm we were 20% under our energy limit. Nice one energy savers! Here’s a kitten... Nice one enery savers! Massive energy fail
  26. 26. And finally a few golden oldies
  27. 27. PFE SELL OFF England, 2010
  28. 28. “BOREDOM IS ALWAYS COUNTER REVOLUTIONARY. ALWAYS.” Guy de Bord
  29. 29. THANK YOU!

×