Blogging

Slide 4: Why Do I Blog?

Slide 9: >4500

Slide 10: “It’s b e e n a g re a t wa y to c om m unic a te with our c us tom e rs – a nd for th e m , m ore im porta ntly, to c om m unic a te with us . It jus t touc h e s pe ople m ore ” S te ve B a llm e r “Y ou a re le tting pe ople h a ve a s e ns e of th e pe ople h e re . Y ou’re b uilding a c onne c tion. P e ople fe e l m ore a pa rt of th is ” B ill G a te s on R ob e rt S c ob le

Slide 11: The 10 lessons 1. Blog frequently 2. Be patient 3. Answer every comment 4. Don’t sell 5. Link. Link. Link 6. Traffic isn’t the goal, conversations is 7. Be Authentic 8. Expect criticism 9. Don’t blog when you’re drunk/down/angry 10. Blog Smart!

Slide 13: Steve Clayton Geek in Disguise http://blogs.msdn.com/stevecla01 stevecla@microsoft.com +44 7802 882 622

Slide 14: Steve, I am now beginning to enjoy Microsoft. Previously I , and I suspect millions of others, perceived MS as a leviathan without a heart. No pulse or warmth. Not a human in sight except Bill in front of a cold global software assembly plant staffed by humanoids. By blogging, you and your colleagues have opened up MS to reveal that the innards are indeed made up of warm, people with hearts, with families, have smiles and wow, you do have senses of humour! This is incredible. Who'd have thought that a corporation like MS was human after all!? We do now. All because you are engaging with us at our level and this is a conversation I relate to and like very much. I hope many more do too.

Slide 15: Steve Clayton Geek in Disguise http://blogs.msdn.com/stevecla01 stevecla@microsoft.com +44 7802 882 622