The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
Why We Engage
Why We Engage Steve ButtryUniversity of Texas-Arlington Shorthorn August 14, 2012 #utashorthorn
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• firstname.lastname@example.org• zombiejournalism.com
What engagement isCommunity engagement = News orgs maketop priority to listen, to join, lead & enableconversation to elevate journalism.
What engagement isn’t• Promotion (though it has promotional value)• Distribution of content (though you should)• Purely a digital pursuit (it uses digital tools along w/ traditional ones)
What engagement isCommunity engagement = News orgsmake top priority to listen, to join,lead & enable conversation to elevatejournalism.
3 types of engagement *• Outreach• Conversation• Collaboration* Joy Mayer, Reynolds Journalism Fellow,University of Missouri
Avenues of Engagement• Social media • Content submissions• Blogs • Interactive content• Crowdsourcing • Voting, contests• Breaking news • Comments• Stories • Schools, groups• Events • Feedback• Curation • Print• Aggregation • Face to face
Blog network• Covers areas newspapers don’t cover• Varied voices• Recruit blogs overlapping your beats• Offer clubs liveblogging opportunities• Organizational newsletters
Don’t forget IRLEngage community in person:• Events• Tweetups• Community group meetings• In work, life routines
Why crowdsource?• It saves time• Connecting with sources has always been one of a journalist’s most important jobs• You bring more voices to your news reports• The crowd knows more than we do• You engage the community
Set the stage• Build engaged community (follow people, converse with them)• Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL)• Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)
Crowdsourcing tips• Say what you know• Say what you want to know• Say what you don’t know• Don’t spread rumors; seek confirmation, information• Vet sources & information
Throughout the process• Seek story ideas & tips• Ask questions as you gather info• Share data with community• Ask public to continue the conversation