Why We Engage: America East

  • 1,528 views
Uploaded on

These are slides for a presentation on community engagement for the America East conference in Hershey, Pa. They go with this blog post: http://wp.me/poqp6-1ow

These are slides for a presentation on community engagement for the America East conference in Hershey, Pa. They go with this blog post: http://wp.me/poqp6-1ow

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,528
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
5
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.

Transcript

  • 1. Why We Engage Steve Buttrysbuttry@DigitalFirstMedia.com America East March 12, 2012
  • 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com
  • 3. What engagement isCommunity engagement = News orgs maketop priority to listen, to join, lead & enableconversation to elevate journalism.
  • 4. What engagement isn’t• Promotion (though it has promotional value)• Distribution of content (though you should)• Purely a digital pursuit (it uses digital tools along w/ traditional ones)
  • 5. What engagement isCommunity engagement = News orgsmake top priority to listen, tojoin, lead & enable conversation toelevate journalism.
  • 6. 3 types of engagement *• Outreach• Conversation• Collaboration* Joy Mayer, Reynolds JournalismFellow, University of Missouri
  • 7. Avenues of Engagement• Social media • Content submissions• Blogs • Interactive content• Crowdsourcing • Voting, contests• Breaking news • Comments• Stories • Schools, groups• Events • Feedback• Curation • Print• Aggregation • Face to face
  • 8. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
  • 9. Use other social tools, too
  • 10. What is curation?Museum curator: Journalism curator:• Studies topic • Studies topic• Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates• Authenticates • Groups related items• Groups related items • Provides context• Provides context • Presents collected• Presents exhibit content
  • 11. Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help you vet & verify• Check links, tweets & information on sources• Link to original source• Attribute
  • 12. Blog network• Covers areas we never covered• Varied voices• Recruit blogs overlapping your beats• Offer clubs liveblogging opportunities• Neighborhood, church, nonprofit newsletters
  • 13. Engage IRL (in real life)Engage community in person:• Events• Community Media Lab• Tweetups• Community group meetings• In work, life routines• Community working together
  • 14. Why to liveblog• Immediacy• News value• Storytelling• Traffic• Community engagement, loyalty• Interactivity• Saving time
  • 15. Why crowdsource?• It saves time• Connecting with sources has always been one of a journalist’s most important jobs• You bring more voices to your news reports• The crowd knows more than we do• You engage the community
  • 16. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com