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Why we engage


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These are slides for a Feb. 27 community engagement workshop for Digital First journalists in Connecticut.

These are slides for a Feb. 27 community engagement workshop for Digital First journalists in Connecticut.

Published in: Technology, News & Politics

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No notes for slide
  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • Transcript

    • 1. Why We Engage Steve Buttry Connecticut Newsroom February 27, 2012 #DigitalFirst
    • 2. Read more about it••• @stevebuttry••
    • 3. What engagement isCommunity engagement = News orgs maketop priority to listen, to join, lead & enableconversation to elevate journalism.
    • 4. What engagement isn’t• Promotion (though it has promotional value)• Distribution of content (though you should)• Purely a digital pursuit (it uses digital tools along w/ traditional ones)
    • 5. What engagement isCommunity engagement = News orgsmake top priority to listen, to join,lead & enable conversation to elevatejournalism.
    • 6. 3 types of engagement *• Outreach• Conversation• Collaboration* Joy Mayer, Reynolds Journalism Fellow,University of Missouri
    • 7. Avenues of Engagement• Social media • Content submissions• Blogs • Interactive content• Crowdsourcing • Voting, contests• Breaking news • Comments• Stories • Schools, groups• Events • Feedback• Curation • Print• Aggregation • Face to face
    • 8. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    • 9. • Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• NearbyTweets• Breaking news• Crowdsourcing
    • 10. Use other social tools, too
    • 11. Why use Twitter?• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with eyewitnesses• Powerful real-time search
    • 12. What is curation?Museum curator: Journalism curator:• Studies topic • Studies topic• Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates• Authenticates • Groups related items• Groups related items • Provides context• Provides context • Presents collected• Presents exhibit content
    • 13. Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help you vet & verify• Check links, tweets & information on sources• Link to original source• Attribute
    • 14. Blog network• Covers areas we never covered• Varied voices• Recruit blogs overlapping your beats• Offer clubs liveblogging opportunities• Neighborhood, church, nonprofit newsletters
    • 15. Don’t forget IRLEngage community in person:• Events• Community Media Lab• Tweetups• Community group meetings• In work, life routines
    • 16. Why to liveblog• Immediacy• News value• Storytelling• Traffic• Community engagement, loyalty• Interactivity• Saving time
    • 17. Why crowdsource?• It saves time• Connecting with sources has always been one of a journalist’s most important jobs• You bring more voices to your news reports• The crowd knows more than we do• You engage the community
    • 18. @statesman case study
    • 19. Crowdsource
    • 20. Crowdsource
    • 21. Say what you don’t know