• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Visual Journalism Ethics Webinar
 

Visual Journalism Ethics Webinar

on

  • 1,636 views

This is the presentation for an April 22 webinar for the Minnesota Newspaper Foundation, part of API's series, Upholding and Updating Ethical Standards.

This is the presentation for an April 22 webinar for the Minnesota Newspaper Foundation, part of API's series, Upholding and Updating Ethical Standards.

Statistics

Views

Total Views
1,636
Views on SlideShare
1,634
Embed Views
2

Actions

Likes
0
Downloads
22
Comments
1

1 Embed 2

http://www.slideshare.net 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • For links to the handouts for this webinar and other workshops in the Upholding and Updating Ethical Standards series, read my blog: http://stevebuttry.wordpress.com/2009/08/29/resources-for-journalism-educators-on-digital-ethics-new-business-models-journalism/
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Visual Journalism Ethics Webinar Visual Journalism Ethics Webinar Presentation Transcript

    • Upholding and Updating Ethical Standards Steve Buttry, API and Gazette Communications Minnesota Newspaper Foundation webinar, April 15, 2009 Supported by a grant from the Ethics and Excellence in Journalism Foundation © 2008 The American Press Institute. All rights reserved.
    • What are your concerns? What ethical concerns worry you most as your organization involves journalists in efforts to generate new revenue streams? 2
    • Remember time-tested ethical principles Seek truth and report it Minimize harm Act independently Be accountable SPJ Code of Ethics 3
    • Remember time-tested ethical principles Seek truth and report it as fully as possible Act independently Minimize harm “Guiding Principles for the Journalist,” Bob Steele, Poynter Institute 4
    • Questions to guide ethical decisions 1. What do I know? What do I need to know? 2. What is my journalistic purpose? 3. What are my ethical concerns? 4. What policies and professional guidelines should I consider? 5. How can I include other people, with different perspectives and diverse ideas, in the decision-making process? 6. Who are the stakeholders? What are their motivations? Which are legitimate? 7. What if the roles were reversed? How would I feel if I were in the shoes of one of the stakeholders? 8. What are the possible consequences of my actions? 9. What are my alternatives to maximize my truthtelling responsibility and minimize harm? 10. Can I clearly and fully justify my thinking and my decision? 5
    • Directory dilemma You are the editor of your newspaper. Your niche products division is starting an online business directory that will include free basic listings for area businesses, with opportunities for businesses to buy enhanced listings, including video, email and search-engine optimization assistance. The directory will also provide direct sales opportunities for businesses that advertise. The publisher wants to integrate the business directory with the business section of your news site. What are appropriate ways for the business directory and the business news to be integrated? What are boundaries you should establish between news and advertising content of the directory? 6
    • Directory dilemma The plot thickens: Your niche products manager says that unpaid listings in the directory will automatically show links to the three most recent stories you have published about the business. The unpaid listings will also have a search window, with the business name already filled in, inviting users to search your archives for more stories about the business. The niche product manager’s plan is for businesses that advertise to be allowed to choose the stories from your archives that will be listed or to remove the search feature. How, if at all, should you handle headlines or links to stories in your archives about a listed business in the directory listings? 7
    • Entrepreneurial journalists Gazette Communications is planning to separate our content and product operations. We are launching a content operation in which multi-tasking journalists will be responsible for operating a “superblog” on a particular topic, such as high school sports or local government. We will provide content to our core products such as The Gazette, KCRG Channel 9 or GazetteOnline. And we will give each of these journalists performance goals and financial incentives, tied to revenue generated from their blogs, traffic to the blogs and other metrics. 8
    • Entrepreneurial journalists What, if any, measures would take to protect your integrity as you tie pay to revenue from the blog? What, if any, measures would you take to protect integrity as you encourage a journalist to drive traffic and tie pay to traffic? If visual journalists earn a share of all prints and other products ordered from their photos, do you need any guidelines regarding use and promotion of visual content? 9
    • Upholding and Updating Ethical Standards Steve Buttry, API and Gazette Communications Minnesota Newspaper Association webinar, April 1, 2009 Supported by a grant from the Ethics and Excellence in Journalism Foundation © 2008 The American Press Institute. All rights reserved.