Using Twitter to rule breaking news


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These are slides for my workshop for the Online Media Campus May 20, 2010. For my other Twitter resources:

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  • These are slides for a webinar I am doing for the Online Media Campus
  • I’ll use Twitter here to crowdsource. We’ll check back later for their tips.
  • I’ll make the point that Twitter use needs to be part of an overall social media strategy. While Twitter may be the most valuable tool right now for breaking news, other tools are also valuable and you need to use them in breaking news. And your breaking news strategy needs to be part of an overall strategy that uses social media effectively.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • I’ll go online here and show some of the different things you can do with Twitter search, possibly using a live story that day.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • This was an erroneous tweet that I will discuss.
  • I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a more routine (and amusing) daily story.
  • The next several slides are from David Reevely of the Ottawa Citizen, who tweeted about this crash.
  • DECISION TO IDENTIFY CYCLISTS - Sun/Globe didn’t have the names yet. * Community of cyclists would want to know
  • The next few slides show how twitpic provides photos of a breaking story.
  • We’ll discuss several examples from a single day in Iowa last year (the first four dealing with the state Supreme Court’s ruling overturning the state’s ban on same-sex marriage).
  • We’ll go back to Twitter here to see what advice my tweeps have shared.
  • I’ll encourage questions during the webinar, but will also field them, time-permitting, at the end.
  • Using Twitter to rule breaking news

    1. 1. Using @ stevebuttry Online Media Campus May 20, 2010 in breaking news to rule
    2. 2. Resources to help journo tweeps <ul><li>“ Twitter tips for journalists” & a listing of Twitter resources for journos on my blog: </li></ul><ul><li>“ Breaking news” and “Twitter” categories on my blog </li></ul><ul><li>These slides (and other Twitter slideshows) at </li></ul><ul><li>Webinar archived, Online Media Campus </li></ul>
    3. 3. <ul><li>Let’s ask the tweeps for their tips on using Twitter for breaking news </li></ul>
    4. 4. <ul><li>What’s your social media strategy? </li></ul>
    5. 9. Quakes show Twitter’s value <ul><li>Indonesia </li></ul><ul><li>Twitter HQ </li></ul><ul><li>Lists </li></ul><ul><li>Location search </li></ul><ul><li>Term or #hashtag search </li></ul>
    6. 14. Before the big story breaks <ul><li>Follow lots of local people </li></ul><ul><li>Join local conversation </li></ul><ul><li>Attend tweetups </li></ul><ul><li>Master Twitter search </li></ul><ul><li>Promote local #hashtag taxonomy (#okstorm) </li></ul><ul><li>Read my “breaking news” blog posts, especially @statesman case study </li></ul>
    7. 15. When the big story breaks <ul><li>Connect w/ witnesses </li></ul><ul><li>Crowdsource </li></ul><ul><li>Tweet early & often </li></ul><ul><li>Seek verification </li></ul><ul><li>Address rumors (say what you don’t know) </li></ul><ul><li>Seek photos </li></ul><ul><li>Converse w/ public </li></ul><ul><li>Answer questions </li></ul><ul><li>Thank contributors </li></ul><ul><li>Promote fresh content </li></ul><ul><li>Link to new reports (even competitors’) </li></ul><ul><li>Be human (fun where appropriate) </li></ul>
    8. 16. @statesman case study
    9. 17. Crowdsource
    10. 18. Crowdsource
    11. 19. Say what you don’t know
    12. 20. Converse w/ public
    13. 21. Link to fresh content
    14. 22. Link to fresh content
    15. 23. Verify, verify, verify
    16. 24. Verify, verify, verify
    17. 25. People to follow <ul><li>Look for sources (find people) </li></ul><ul><li>Ask sources </li></ul><ul><li>Journalists in other communities </li></ul><ul><li>When someone follows you, check out to see whether you should follow back </li></ul><ul><li>When you follow someone, check whom they follow </li></ul><ul><li>Tweeps mentioned in interesting tweets </li></ul>
    18. 32. @davidreevely, Ottawa Citizen
    19. 44. Examples from one day in Iowa <ul><li>Click trends </li></ul><ul><li>Search hashtag #iagaymarriage </li></ul><ul><li>@tdorman from Supreme Court, press conference </li></ul><ul><li>@DM_in_the_PM from rally </li></ul><ul><li>@dianeheldt from court </li></ul>
    20. 50. When the big story breaks <ul><li>Connect w/ witnesses </li></ul><ul><li>Crowdsource </li></ul><ul><li>Tweet early & often </li></ul><ul><li>Seek verification </li></ul><ul><li>Correct rumors </li></ul><ul><li>Seek photos </li></ul><ul><li>Converse w/ public </li></ul><ul><li>Answer questions </li></ul><ul><li>Thank contributors </li></ul><ul><li>Promote fresh content </li></ul><ul><li>Link to new reports (even competitors’) </li></ul><ul><li>Be human (fun where appropriate) </li></ul>
    21. 51. Ethical considerations <ul><li>How do you identify yourself? </li></ul><ul><li>Ask skeptical questions </li></ul><ul><li>Seek verification </li></ul><ul><li>Ask question, don’t repeat rumor </li></ul><ul><li>Correct quickly </li></ul>
    22. 53. <ul><li>Let’s check advice </li></ul><ul><li>from the tweeps </li></ul>
    23. 54. Questions? <ul><li>Ask questions now or by email ( [email_address] ) or </li></ul><ul><li>DM (@stevebuttry) </li></ul>
    24. 55. Wrapping up <ul><li>These slides at </li></ul><ul><li>Follow me on Twitter: @stevebuttry </li></ul><ul><li>@statesman case study, other breaking news examples, Twitter tips, links to journalists & helpful resources on Twitter on my blog: </li></ul><ul><li>Webinar archive: Online Media Campus </li></ul><ul><li>Send me your breaking news examples </li></ul>