Using Twitter to rule breaking news

Using @ stevebuttry Online Media Campus May 20, 2010 in breaking news to rule

Resources to help journo tweeps
“ Twitter tips for journalists” & a listing of Twitter resources for journos on my blog: stevebuttry.wordpress.com
“ Breaking news” and “Twitter” categories on my blog
These slides (and other Twitter slideshows) at slideshare.net/stevebuttry
Webinar archived, Online Media Campus

Let’s ask the tweeps for their tips on using Twitter for breaking news

What’s your social media strategy?

Quakes show Twitter’s value
Indonesia
Twitter HQ
Lists
Location search
Term or #hashtag search

Before the big story breaks
Follow lots of local people
Join local conversation
Attend tweetups
Master Twitter search
Promote local #hashtag taxonomy (#okstorm)
Read my “breaking news” blog posts, especially @statesman case study

When the big story breaks
Connect w/ witnesses
Crowdsource
Tweet early & often
Seek verification
Address rumors (say what you don’t know)
Seek photos
Converse w/ public
Answer questions
Thank contributors
Promote fresh content
Link to new reports (even competitors’)
Be human (fun where appropriate)

@statesman case study

Crowdsource

Say what you don’t know

Converse w/ public

Link to fresh content

Verify, verify, verify

People to follow
Look for sources (find people)
Ask sources
Journalists in other communities
When someone follows you, check out to see whether you should follow back
When you follow someone, check whom they follow
Tweeps mentioned in interesting tweets

@davidreevely, Ottawa Citizen

Examples from one day in Iowa
Click trends
Search hashtag #iagaymarriage
@tdorman from Supreme Court, press conference
@DM_in_the_PM from rally
@dianeheldt from court

When the big story breaks
Connect w/ witnesses
Crowdsource
Tweet early & often
Seek verification
Correct rumors
Seek photos
Converse w/ public
Answer questions
Thank contributors
Promote fresh content
Link to new reports (even competitors’)
Be human (fun where appropriate)

Ethical considerations
How do you identify yourself?
Ask skeptical questions
Seek verification
Ask question, don’t repeat rumor
Correct quickly

Let’s check advice
from the tweeps

Questions?
Ask questions now or by email ( [email_address] ) or
DM (@stevebuttry)

Wrapping up
These slides at slideshare.net/stevebuttry
Follow me on Twitter: @stevebuttry
@statesman case study, other breaking news examples, Twitter tips, links to journalists & helpful resources on Twitter on my blog: stevebuttry.wordpress.com
Webinar archive: Online Media Campus
Send me your breaking news examples

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Using Twitter to rule breaking news

by Steve Buttry

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