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Using Tout Effectively
 

Using Tout Effectively

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These are Jason Halley's slides on Tout for an engagement workshop for Digital First Media.

These are Jason Halley's slides on Tout for an engagement workshop for Digital First Media.

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    Using Tout Effectively Using Tout Effectively Presentation Transcript

    • Using TOUT effectively Digital First Media/MediaNews Group Presentation by Jason Halley/Chico-Enterprise-Record Wednesday, December 4, 2013
    • Introduction - Why Video? According to a 2013 Digital Diode YouTube video: Over 90% of Internet traffic is video content Video constitutes 50% of mobile wireless network traffic (rising to 66% by 2017) An Internet user watches 186 videos on average each month 60% of visitors watch video content before reading text on the same webpage YOUTUBE: http://www.youtube.com/watch?v=4sVv9CHsY40 Sources: ByteMobile Analytics, Comscore, Cisco, Aimclear, Forrester, Eyeviewdigital.com, YouTube Wednesday, December 4, 2013
    • Introduction - Short Stats According to SocialBreakers article in November 2013, YouTube videos under 2 minutes generate the most views http://www.socialbakers.com/blog/1984-videos-under-two-minutes-generate-the-most-youtube-views Wednesday, December 4, 2013
    • TOUT - The Platform/Device Benefits include: Real-time publishing, social media integration Use multiple devices (iPhone, iPad, DLSR, etc) Low production costs Opportunity to monetize via pre-roll advertising units Wednesday, December 4, 2013
    • DFM/MNG - The Content Driven by deep heritage in newspapers, MediaNews Group: Provides highest quality of news/media content Be the leading provider of local news, information and services Enhance content and integrate across all available distribution platforms Focused on local news content Wednesday, December 4, 2013
    • TOUT - The Breakdown of Tools How it’s viewed: Text ( words, # and @) Image (eyes, clicks) Connect (likes, shares) How it works: Supplemental, informative, timely, social, integrated Wednesday, December 4, 2013 http://www.tout.com/m/8u4t0g
    • TOUT - Supplemental/Supportive TOUTS provide ways for your stories to feature: Motion: City of Chico leaf pickup crew works on Downing Ave. Wednesday morning. http://www.tout.com/m/jir9bg Sound: #SouthKorea #education delegation visits @ChicoState to celebrate 25yrs of teacher training #highered #studyabroad http://www.tout.com/m/ho2f2w Be sure that your TOUTs add to the story, not take away Wednesday, December 4, 2013
    • TOUT - Supplemental/Visual TOUT is acts as a video platform: Keep it simple, exciting. Show people what they WANT to see http://www.tout.com/m/0pgmiq Wednesday, December 4, 2013 http://www.tout.com/m/ofhvg6 http://www.tout.com/m/j3pt1w
    • TOUT - Supplemental/Personal At its core, it’s social network: Don’t be afraid to be personal, connect to your audience http://www.tout.com/m/mu07jq http://www.tout.com/m/yw70ig Be professional, your reputation is at stake Wednesday, December 4, 2013
    • TOUT - Informative In the information, be sure to provide complete and useful information to elicit a click Make it exciting! Wednesday, December 4, 2013
    • TOUT - Timely Live Coverage: http:// live.chicoer.com/Event/ Butte_College_Game_Day_Live_N orthern_Division_Championship Same-Day Article: http:// www.chicoer.com/sports/ ci_24632388/butte-college-footballteam-states-case-northern-division http://www.chicoer.com/breakingnews/ci_23853157/planecrashed-between-paradise-and-neal-road-dump Wednesday, December 4, 2013
    • TOUT - Social Link to TOUT, Facebook profile/pages, Twitter, etc Wednesday, December 4, 2013
    • TOUT - Integration Embed for articles Wednesday, December 4, 2013
    • TOUT - Integration Link for Mobile Wednesday, December 4, 2013
    • TOUT - Integration Edit TOUTs to link to stories, etc edit post-posts, repost Wednesday, December 4, 2013
    • Why TOUT? TOUT offers a perfect balance of rich content that users desire in real time with the efficiency of use content creators can produce Wednesday, December 4, 2013
    • Conclusion “Life as is happens” in color, sound and motion!” Q&A QUOTE: http://www.movements.org/how-to/entry/how-to-use-tout-the-network-for-real-time-vides-status-updates-a.k.a.-touts/ Wednesday, December 4, 2013