Using Tout Effectively


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These are Jason Halley's slides on Tout for an engagement workshop for Digital First Media.

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Using Tout Effectively

  1. 1. Using TOUT effectively Digital First Media/MediaNews Group Presentation by Jason Halley/Chico-Enterprise-Record Wednesday, December 4, 2013
  2. 2. Introduction - Why Video? According to a 2013 Digital Diode YouTube video: Over 90% of Internet traffic is video content Video constitutes 50% of mobile wireless network traffic (rising to 66% by 2017) An Internet user watches 186 videos on average each month 60% of visitors watch video content before reading text on the same webpage YOUTUBE: Sources: ByteMobile Analytics, Comscore, Cisco, Aimclear, Forrester,, YouTube Wednesday, December 4, 2013
  3. 3. Introduction - Short Stats According to SocialBreakers article in November 2013, YouTube videos under 2 minutes generate the most views Wednesday, December 4, 2013
  4. 4. TOUT - The Platform/Device Benefits include: Real-time publishing, social media integration Use multiple devices (iPhone, iPad, DLSR, etc) Low production costs Opportunity to monetize via pre-roll advertising units Wednesday, December 4, 2013
  5. 5. DFM/MNG - The Content Driven by deep heritage in newspapers, MediaNews Group: Provides highest quality of news/media content Be the leading provider of local news, information and services Enhance content and integrate across all available distribution platforms Focused on local news content Wednesday, December 4, 2013
  6. 6. TOUT - The Breakdown of Tools How it’s viewed: Text ( words, # and @) Image (eyes, clicks) Connect (likes, shares) How it works: Supplemental, informative, timely, social, integrated Wednesday, December 4, 2013
  7. 7. TOUT - Supplemental/Supportive TOUTS provide ways for your stories to feature: Motion: City of Chico leaf pickup crew works on Downing Ave. Wednesday morning. Sound: #SouthKorea #education delegation visits @ChicoState to celebrate 25yrs of teacher training #highered #studyabroad Be sure that your TOUTs add to the story, not take away Wednesday, December 4, 2013
  8. 8. TOUT - Supplemental/Visual TOUT is acts as a video platform: Keep it simple, exciting. Show people what they WANT to see Wednesday, December 4, 2013
  9. 9. TOUT - Supplemental/Personal At its core, it’s social network: Don’t be afraid to be personal, connect to your audience Be professional, your reputation is at stake Wednesday, December 4, 2013
  10. 10. TOUT - Informative In the information, be sure to provide complete and useful information to elicit a click Make it exciting! Wednesday, December 4, 2013
  11. 11. TOUT - Timely Live Coverage: http:// Butte_College_Game_Day_Live_N orthern_Division_Championship Same-Day Article: http:// ci_24632388/butte-college-footballteam-states-case-northern-division Wednesday, December 4, 2013
  12. 12. TOUT - Social Link to TOUT, Facebook profile/pages, Twitter, etc Wednesday, December 4, 2013
  13. 13. TOUT - Integration Embed for articles Wednesday, December 4, 2013
  14. 14. TOUT - Integration Link for Mobile Wednesday, December 4, 2013
  15. 15. TOUT - Integration Edit TOUTs to link to stories, etc edit post-posts, repost Wednesday, December 4, 2013
  16. 16. Why TOUT? TOUT offers a perfect balance of rich content that users desire in real time with the efficiency of use content creators can produce Wednesday, December 4, 2013
  17. 17. Conclusion “Life as is happens” in color, sound and motion!” Q&A QUOTE: Wednesday, December 4, 2013