Twutorial for Journos


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These are slides for a workshop on using Twitter for the Farmington Daily Times. Related links are at

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  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • If I have time, I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a routine (and amusing) daily story.
  • Twutorial for Journos

    1. #twutorialfor journos Steve Buttry Bennington Banner March 20, 2013
    2. Read more about it• (#twutorial)•• @stevebuttry••
    3. Tips for finding tweets• Search (Twitter advanced, Google & Topsy) for keywords, location• Check followers & timelines (replies, RTs)• Expand tweets to see conversation• Check profiles• Follow; DM or tweet asking for interview• Make screen grabs
    4. Breaking news tips• Tweet unfolding story• Use advanced search (location & not)• Find & connect w/ eyewitnesses• Each has only part of the story• Use hashtags• Verify, verify, verify (& correct quickly)
    5. Breaking news tips• Tweet photos, videos• Check tweets of news figures in story• Feed your tweets into site w/ ScribbleLive• Curate social media reporting, response• Retweet (possibly w/ questions)
    6. Vetting & verifying• Track back RTs, etc. • Links, photos? to source • Take it old school• Look for clusters • Disclose, hedge, repe• Location enabled? at• Evaluate the network • Be brave only in• Evaluate the history correctionTips from Craig Silverman, Regret the Error
    7. Evaluating tweeps• How long have they been tweeting?• Check previous tweets, interaction• Check bio, links• Check Klout score• Google name and scam, spammer• Contact & interviewTips from Mandy Jenkins, Zombie Journalism
    8. Where do you need help?• Hashtags• How & what to tweet?• Time management• Organizing the chaos• Live tweeting• Breaking news• Building followers
    9. Hashtags• Regular hashtags• Event hashtags• Breaking news• Humorous
    10. Hashtag tips• Use existing hashtag if there is one• Search before launching hashtag (avoid duplication)• Look for secondary hashtags, especially in events or breaking news
    11. What to tweet?• Listen & join community conversation• Breaking news• Unfolding story• Livetweet events• Crowdsource• Interesting tidbits• Photos
    12. Time management• Don’t drink the whole stream• Integrate Twitter into your day• Tweet a few times a day• Check “mentions”• Use lists, alerts & saved searches• Use mobile device• TweetDeck, HootSuite
    13. Organizing chaos• Use Twitter lists• TweetDeck & HootSuite help organize• Check @ mentions• Twitter alerts• Save regular searches (can be columns in TweetDeck, HootSuite)
    14. Live-tweeting prep• Get names (confirm spelling), titles in advance (ask, get program, etc.)• Set scene, saying what you’re covering & that you’re live-tweeting• Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
    15. Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
    16. Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets: Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
    17. Building followers• Tweet often• Be conversational• Livetweet events• Use @ usernames in tweets• Give more than you ask for• Unlock your tweets• Be yourself
    18. Find & follow people• Use local search to see who’s tweeting• Save searches for community names• Check followers of newsroom account• Check followers (& follows) of local tweeps• Check followers of people who RT, reply• Who follows agencies, people on beat?
    19. Routine beat coverage• Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Lists (Twitter, TweetDeck, HootSuite)• Breaking news• Crowdsourcing• Liveblog (feeding in tweets)
    20. Crowdsource
    21. Connect directly
    22. Find eyewitnesses
    23. Key developments
    24. Key developments
    25. Tweet photos
    26. Tweet photos
    27. Tweet details, developments
    28. Details from scene
    29. Tweet quotes
    30. Livetweet briefings
    31. Livetweet action
    32. RT other media
    33. Be the source for news
    34. People to follow• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you, check out to see whether you should follow back• When you follow someone, check whom they follow• Tweeps mentioned in interesting tweets
    35. Read more about it••• @stevebuttry••