“We used all social media at our disposalto engage the public –Facebook, Twitter, YouTube, ourwebsites, email, you name it.”-- Steve Hunt, San Gabriel Valley Tribune
• Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
Ways to use Twitter• Breaking news• Community conversation• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Live-tweeting events• Crowdsourcing• Content for web & print
Bookmark this pagehttps://twitter.com/#!/search-advanced
Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
More on verification Craig Silverman tips:http://www.cjr.org/behind_the_news/eight_sim ple_rules_for_doing_a.php Mandy Jenkins tips: http://zombiejournalism.com/2011/09/b-s- detection-for-journalists/
Why use hashtags?• Find other sources• Expand your audience• Organize content (for feeds & contacting)• Follow the discussion
Hashtag tips• Use re-usable hashtags (#okstorm)• Search for hashtag(s) already in use• If a hashtag is already in use, adopt it• If not, choose one that’s simple & unique• Geographic abbreviation helps (#ctirene)• Geographic better than branded (#copreps better than #dppreps)
Connecting w/ community• Use Advanced Twitter Search to find & check local tweeps• Search terms & location to find people tweeting about your beat• Check followers of newsroom account• See who tweeps are conversing with• Who follows agencies, people on beat?
Live-tweeting prep• Get names (confirm spelling), titles in advance (ask, get program, etc.)• Set scene, saying what you’re covering & that you’re live-tweeting• Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets: Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
Twitter helps your siteContent: Traffic:• Feed liveblog • Your tweets (CoverItLive, Scribble • Retweets Live) • Reach audience not• Widgets visiting site• Curate social media (Storify, Storyful)• Stories
Time management• Saves time in breaking news & crowdsourcing• Mobile apps let you tweet & read on the go• 140 characters doesn’t take long to write or read• TweetDeck, HootSuite, lists, search
Twitter basics• Use real name in profile, even if you can’t for username• Upload photo or logo (not default egg)• ID yourself as journo & name your org• Add mobile info in settings• Check your mentions; reply when appropriate
Right now• Find 5 people in your community or on your beat to follow• Tweet 3 times this afternoon about what you’re covering, reading, doing, etc.• Retweet someone• Update profile (if needed)• Search local tweets on a newsy keyword
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.