Twitter improves your journalism
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Twitter improves your journalism



These are slides for a Twitter webinar for my Digital First Media colleagues.

These are slides for a Twitter webinar for my Digital First Media colleagues.



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  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.

Twitter improves your journalism Presentation Transcript

  • 1. improvesyour journalism Steve ButtryWebinar for Digital First Media December 7, 2011
  • 2. Read more about it••• @stevebuttry•
  • 3. Use with other social tools
  • 4. “We used all social media at our disposalto engage the public –Facebook, Twitter, YouTube, ourwebsites, email, you name it.”-- Steve Hunt, San Gabriel Valley Tribune
  • 5. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
  • 6. Ways to use Twitter• Breaking news• Community conversation• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Live-tweeting events• Crowdsourcing• Content for web & print
  • 7. Bookmark this page!/search-advanced
  • 8. Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
  • 9. More on verification Craig Silverman tips: ple_rules_for_doing_a.php Mandy Jenkins tips: detection-for-journalists/
  • 10. Say what you don’t know
  • 11. Why use hashtags?• Find other sources• Expand your audience• Organize content (for feeds & contacting)• Follow the discussion
  • 12. Hashtag tips• Use re-usable hashtags (#okstorm)• Search for hashtag(s) already in use• If a hashtag is already in use, adopt it• If not, choose one that’s simple & unique• Geographic abbreviation helps (#ctirene)• Geographic better than branded (#copreps better than #dppreps)
  • 13. Routine beat coverage• Follow officials & agencies on beat• Conversation w/ community• Hashtags (regular & spontaneous)• Lists (Twitter, TweetDeck, HootSuite)• Breaking news• Crowdsourcing• Live-tweet or liveblog (can feed in tweets)
  • 14. Connecting w/ community• Use Advanced Twitter Search to find & check local tweeps• Search terms & location to find people tweeting about your beat• Check followers of newsroom account• See who tweeps are conversing with• Who follows agencies, people on beat?
  • 15. Crowdsource
  • 16. Crowdsource
  • 17. Crowdsource
  • 18. Live-tweeting prep• Get names (confirm spelling), titles in advance (ask, get program, etc.)• Set scene, saying what you’re covering & that you’re live-tweeting• Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
  • 19. Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
  • 20. Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets: Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
  • 21. Twitter helps your siteContent: Traffic:• Feed liveblog • Your tweets (CoverItLive, Scribble • Retweets Live) • Reach audience not• Widgets visiting site• Curate social media (Storify, Storyful)• Stories
  • 22. Time management• Saves time in breaking news & crowdsourcing• Mobile apps let you tweet & read on the go• 140 characters doesn’t take long to write or read• TweetDeck, HootSuite, lists, search
  • 23. Twitter basics• Use real name in profile, even if you can’t for username• Upload photo or logo (not default egg)• ID yourself as journo & name your org• Add mobile info in settings• Check your mentions; reply when appropriate
  • 24. Right now• Find 5 people in your community or on your beat to follow• Tweet 3 times this afternoon about what you’re covering, reading, doing, etc.• Retweet someone• Update profile (if needed)• Search local tweets on a newsy keyword
  • 25. Read more about it••• @stevebuttry•