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improvesyour journalism        Steve ButtryWebinar for Digital First Media     December 7, 2011
Read more about it•   stevebuttry.wordpress.com•   slideshare.net/stevebuttry•   @stevebuttry•   zombiejournalism.com
Use with other social tools
“We used all social media at our disposalto engage the public –Facebook, Twitter, YouTube, ourwebsites, email, you name it...
• Many more users     • Great for breaking• Much info private     news• Tougher to search   • Great real-time• Not as imme...
Ways to use Twitter•   Breaking news•   Community conversation•   Twitter Search (advanced)•   Hashtags (regular & spontan...
Bookmark this pagehttps://twitter.com/#!/search-advanced
Vetting tweeps, verifying info •   Check full Twitter stream, profile •   Connect on phone, in person •   Check location (...
More on verification             Craig Silverman tips:http://www.cjr.org/behind_the_news/eight_sim          ple_rules_for_...
Say what you don’t know
Why use hashtags?•   Find other sources•   Expand your audience•   Organize content (for feeds & contacting)•   Follow the...
Hashtag tips•   Use re-usable hashtags (#okstorm)•   Search for hashtag(s) already in use•   If a hashtag is already in us...
Routine beat coverage•   Follow officials & agencies on beat•   Conversation w/ community•   Hashtags (regular & spontaneo...
Connecting w/ community• Use Advanced Twitter Search to find &  check local tweeps• Search terms & location to find people...
Crowdsource
Crowdsource
Crowdsource
Live-tweeting prep• Get names (confirm spelling), titles in  advance (ask, get program, etc.)• Set scene, saying what you’...
Live-tweeting tips•   Don’t transcribe; observe & report•   In sports, mix play-by-play & commentary•   Use hashtag (& che...
Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets:  Friday Night Tweets)• Festivals• Br...
Twitter helps your siteContent:                Traffic:• Feed liveblog          • Your tweets  (CoverItLive, Scribble • Re...
Time management• Saves time in breaking news &  crowdsourcing• Mobile apps let you tweet & read on the  go• 140 characters...
Twitter basics• Use real name in profile, even if you can’t  for username• Upload photo or logo (not default egg)• ID your...
Right now• Find 5 people in your community or on  your beat to follow• Tweet 3 times this afternoon about what  you’re cov...
Read more about it•   stevebuttry.wordpress.com•   slideshare.net/stevebuttry•   @stevebuttry•   zombiejournalism.com
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
Twitter improves your journalism
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Twitter improves your journalism

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These are slides for a Twitter webinar for my Digital First Media colleagues.

Published in: Technology, News & Politics
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  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • Transcript of "Twitter improves your journalism"

    1. 1. improvesyour journalism Steve ButtryWebinar for Digital First Media December 7, 2011
    2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com
    3. 3. Use with other social tools
    4. 4. “We used all social media at our disposalto engage the public –Facebook, Twitter, YouTube, ourwebsites, email, you name it.”-- Steve Hunt, San Gabriel Valley Tribune
    5. 5. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    6. 6. Ways to use Twitter• Breaking news• Community conversation• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Live-tweeting events• Crowdsourcing• Content for web & print
    7. 7. Bookmark this pagehttps://twitter.com/#!/search-advanced
    8. 8. Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
    9. 9. More on verification Craig Silverman tips:http://www.cjr.org/behind_the_news/eight_sim ple_rules_for_doing_a.php Mandy Jenkins tips: http://zombiejournalism.com/2011/09/b-s- detection-for-journalists/
    10. 10. Say what you don’t know
    11. 11. Why use hashtags?• Find other sources• Expand your audience• Organize content (for feeds & contacting)• Follow the discussion
    12. 12. Hashtag tips• Use re-usable hashtags (#okstorm)• Search for hashtag(s) already in use• If a hashtag is already in use, adopt it• If not, choose one that’s simple & unique• Geographic abbreviation helps (#ctirene)• Geographic better than branded (#copreps better than #dppreps)
    13. 13. Routine beat coverage• Follow officials & agencies on beat• Conversation w/ community• Hashtags (regular & spontaneous)• Lists (Twitter, TweetDeck, HootSuite)• Breaking news• Crowdsourcing• Live-tweet or liveblog (can feed in tweets)
    14. 14. Connecting w/ community• Use Advanced Twitter Search to find & check local tweeps• Search terms & location to find people tweeting about your beat• Check followers of newsroom account• See who tweeps are conversing with• Who follows agencies, people on beat?
    15. 15. Crowdsource
    16. 16. Crowdsource
    17. 17. Crowdsource
    18. 18. Live-tweeting prep• Get names (confirm spelling), titles in advance (ask, get program, etc.)• Set scene, saying what you’re covering & that you’re live-tweeting• Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
    19. 19. Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
    20. 20. Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets: Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
    21. 21. Twitter helps your siteContent: Traffic:• Feed liveblog • Your tweets (CoverItLive, Scribble • Retweets Live) • Reach audience not• Widgets visiting site• Curate social media (Storify, Storyful)• Stories
    22. 22. Time management• Saves time in breaking news & crowdsourcing• Mobile apps let you tweet & read on the go• 140 characters doesn’t take long to write or read• TweetDeck, HootSuite, lists, search
    23. 23. Twitter basics• Use real name in profile, even if you can’t for username• Upload photo or logo (not default egg)• ID yourself as journo & name your org• Add mobile info in settings• Check your mentions; reply when appropriate
    24. 24. Right now• Find 5 people in your community or on your beat to follow• Tweet 3 times this afternoon about what you’re covering, reading, doing, etc.• Retweet someone• Update profile (if needed)• Search local tweets on a newsy keyword
    25. 25. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com
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