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Twitter For Newsroom Leaders

Twitter For Newsroom Leaders



These are the slides for my Feb. 13 workshop for the Mid-America Press Institute. For my Twitter tips for journalists, newsroom leaders and for Twitter time management: http://bit.ly/nNhzo ...

These are the slides for my Feb. 13 workshop for the Mid-America Press Institute. For my Twitter tips for journalists, newsroom leaders and for Twitter time management: http://bit.ly/nNhzo http://bit.ly/7CJyFm http://bit.ly/877oj http://bit.ly/9BsroD



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    Twitter For Newsroom Leaders Twitter For Newsroom Leaders Presentation Transcript

    • for Newsroom
      Gazette Communications
      Mid-America Press Institute
      Feb. 13, 2010
    • Resources to help journo tweeps
      “Twitter tips for journalists” on my blog: stevebuttry.wordpress.com
      “Breaking news” and “Twitter”categories on my blog
      These slides (and other Twitter slideshows) at slideshare.net/stevebuttry
    • What’s your social media strategy?
    • Why should you use Twitter?
      Let’s ask the tweeps
    • Why should you use Twitter?
      • It improves your journalism
      • It connects you with the community
      • It changes your newsroom culture
      • You can use it quickly
      • It shows that you are learning and changing, too
    • How Twitter helps journalists
      • Quickly locate eyewitnesses & participants in breaking news
      • Connect with sources, journalists
      • Monitor community discussion, get story ideas
      • Promote content
      • Write tight (no lead longer than a tweet)
    • How do I get started?
      Open account
      Be sure to fill in bio, location, picture
      Decide how to use phone
      Start Twittering
      Follow some people
    • Twitter terminology
      • Tweet, an update (noun or verb), up to 140 characters
      • Tweeps, your followers
      • Retweet (RT), to pass on a link or thought (can be quote, paraphrase, starting point)
      • Tweetup, a physical gathering of tweeps
    • An editor to follow
    • An editor to follow
    • Mid-Am newsroom leaders
      @carolynwashburn (DM Register)
      @kgreenbaum (Waterloo Courier)
      @dennisedit (Lawrence Journal-World)
      @JoeHight (Oklahoman)
      @SCJMitchP (Sioux City Journal)
      @amestribeditor (Alexandra Hayne)
      @henryhoward (Lafayette Journal & Courier)
      @DaleAlison (Burlington Hawk Eye)
    • What should I tweet about?
      • Link to a new blog post, story, video, photo
      • Retweet (with a comment) a link from a colleague
      • Reply to someone from your community
      • Tweet an unfolding story
      • Tweet something insightful or funny
    • Linking with Twitter
      • Use compressed links: bit.ly, tinyurl.com, is.gd, tr.im, etc.
      • Write a headline or a comment; give tweeps a reason to click
      • Credit (RT or via)
      • Use Publish2
    • People to follow
      Look for sources (find people)
      Ask sources
      Journalists in other communities
      When someone follows you, check out to see whether you should follow back
      When you follow someone, check whom they follow
      Tweeps mentioned in interesting tweets
    • Tips from Nancy Newhoff
      “Short quick sentences and get it sent. The whole idea is to be an instantaneous as possible.”
      “Hit send and then start typing right away again.”
      “It teaches you to paraphrase in a tight way. Tweeting is great for tight writing.”
    • Quakes show Twitter’s value
      Twitter HQ
      Location search
      Term or hashtag search
    • Great crowdsourcing tool
    • Great crowdsourcing tool
    • Great crowdsourcing tool
    • Examples from one day in Iowa
      • Click trends
      • Search hashtag #iagaymarriage
      • @tdorman from Supreme Court, press conference
      • @DM_in_the_PM from rally
      • @dianeheldt from court
    • Twitter’s value in breaking newsnot happening in Iran, Haiti
      • Emergency landing
      • DC Metro crash
      • @jkrums on Hudson emergency landing
      • @2drinksbehind on Denver plane crash
      • Fargo flooding
    • Twitter twists
      • Tweetbeep & Tweetscan
      • Interface w/other social media
      • Publish2
      • TweetDeck, Tweetie, etc.
      • Twitpic
      • Lists, favorites, retweets
    • Ways to use Twitter
      • Follow people on the beat (put their feeds on beatblog)
      • Crowdsource (“Does anyone know anything about …?”)
      • Story ideas (ask, monitor chat)
      • Connect with eyewitnesses
      • Drive traffic to blog posts, stories
    • Ethical considerations
      How do you identify yourself?
      Separate personal and professional Twitter feeds?
      How do you verify?
      What language is acceptable (WTF)?
      What, if any, opinions are OK?
    • Let’s check advice
      from the tweeps
    • Wrapping up
      These slides at slideshare.net/stevebuttry
      Follow me on Twitter: @stevebuttry
      Twitter tips, time management tips, links to journalists & helpful resources on Twitter on my blog: stevebuttry.wordpress.com
      Make Twitter part of social media strategy
    • Final advice
      From @mathewi (GigaOm):
      Don’t answer, “What are you doing?” Answer, “What am I thinking?”
      And from @stevebuttry:
      “What do I want to know?”