Your SlideShare is downloading. ×
0
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Twitter For Newsroom Leaders
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twitter For Newsroom Leaders

3,221

Published on

These are the slides for my Feb. 13 workshop for the Mid-America Press Institute. For my Twitter tips for journalists, newsroom leaders and for Twitter time management: http://bit.ly/nNhzo …

These are the slides for my Feb. 13 workshop for the Mid-America Press Institute. For my Twitter tips for journalists, newsroom leaders and for Twitter time management: http://bit.ly/nNhzo http://bit.ly/7CJyFm http://bit.ly/877oj http://bit.ly/9BsroD

Published in: Technology, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,221
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
45
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. for Newsroom
    Leaders
    @stevebuttry
    Gazette Communications
    Mid-America Press Institute
    Feb. 13, 2010
    #mpichange
  • 2. Resources to help journo tweeps
    “Twitter tips for journalists” on my blog: stevebuttry.wordpress.com
    “Breaking news” and “Twitter”categories on my blog
    These slides (and other Twitter slideshows) at slideshare.net/stevebuttry
    #mpichange
  • 3. What’s your social media strategy?
  • 4. Why should you use Twitter?
    Let’s ask the tweeps
  • 5. Why should you use Twitter?
    • It improves your journalism
    • 6. It connects you with the community
    • 7. It changes your newsroom culture
    • 8. You can use it quickly
    • 9. It shows that you are learning and changing, too
  • How Twitter helps journalists
    • Quickly locate eyewitnesses & participants in breaking news
    • 10. Connect with sources, journalists
    • 11. Monitor community discussion, get story ideas
    • 12. Promote content
    • 13. Write tight (no lead longer than a tweet)
  • How do I get started?
    Open account
    Be sure to fill in bio, location, picture
    Decide how to use phone
    Start Twittering
    Follow some people
  • 14. Twitter terminology
    • Tweet, an update (noun or verb), up to 140 characters
    • 15. Tweeps, your followers
    • 16. Retweet (RT), to pass on a link or thought (can be quote, paraphrase, starting point)
    • 17. Tweetup, a physical gathering of tweeps
  • An editor to follow
  • 18. An editor to follow
  • 19. Mid-Am newsroom leaders
    @carolynwashburn (DM Register)
    @kgreenbaum (Waterloo Courier)
    @dennisedit (Lawrence Journal-World)
    @JoeHight (Oklahoman)
    @SCJMitchP (Sioux City Journal)
    @amestribeditor (Alexandra Hayne)
    @henryhoward (Lafayette Journal & Courier)
    @DaleAlison (Burlington Hawk Eye)
  • 20. What should I tweet about?
    • Link to a new blog post, story, video, photo
    • 21. Retweet (with a comment) a link from a colleague
    • 22. Reply to someone from your community
    • 23. Tweet an unfolding story
    • 24. Tweet something insightful or funny
  • Linking with Twitter
    • Use compressed links: bit.ly, tinyurl.com, is.gd, tr.im, etc.
    • 25. Write a headline or a comment; give tweeps a reason to click
    • 26. Credit (RT or via)
    • 27. Use Publish2
  • People to follow
    Look for sources (find people)
    Ask sources
    Journalists in other communities
    When someone follows you, check out to see whether you should follow back
    When you follow someone, check whom they follow
    Tweeps mentioned in interesting tweets
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Tips from Nancy Newhoff
    “Short quick sentences and get it sent. The whole idea is to be an instantaneous as possible.”
    “Hit send and then start typing right away again.”
    “It teaches you to paraphrase in a tight way. Tweeting is great for tight writing.”
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Quakes show Twitter’s value
    Indonesia
    Twitter HQ
    Lists
    Location search
    Term or hashtag search
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Great crowdsourcing tool
  • 49. Great crowdsourcing tool
  • 50. Great crowdsourcing tool
  • 51. Examples from one day in Iowa
    • Click trends
    • 52. Search hashtag #iagaymarriage
    • 53. @tdorman from Supreme Court, press conference
    • 54. @DM_in_the_PM from rally
    • 55. @dianeheldt from court
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61. Twitter’s value in breaking newsnot happening in Iran, Haiti
    • Emergency landing
    • 62. DC Metro crash
    • 63. @jkrums on Hudson emergency landing
    • 64. @2drinksbehind on Denver plane crash
    • 65. Fargo flooding
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80. Twitter twists
    • Tweetbeep & Tweetscan
    • 81. Interface w/other social media
    • 82. Publish2
    • 83. TweetDeck, Tweetie, etc.
    • 84. Twitpic
    • 85. Lists, favorites, retweets
  • Ways to use Twitter
    • Follow people on the beat (put their feeds on beatblog)
    • 86. Crowdsource (“Does anyone know anything about …?”)
    • 87. Story ideas (ask, monitor chat)
    • 88. Connect with eyewitnesses
    • 89. Drive traffic to blog posts, stories
  • Ethical considerations
    How do you identify yourself?
    Separate personal and professional Twitter feeds?
    How do you verify?
    What language is acceptable (WTF)?
    What, if any, opinions are OK?
  • 90.
  • 91. Let’s check advice
    from the tweeps
  • 92. Wrapping up
    These slides at slideshare.net/stevebuttry
    Follow me on Twitter: @stevebuttry
    Twitter tips, time management tips, links to journalists & helpful resources on Twitter on my blog: stevebuttry.wordpress.com
    Make Twitter part of social media strategy
  • 93. Final advice
    From @mathewi (GigaOm):
    Don’t answer, “What are you doing?” Answer, “What am I thinking?”
    And from @stevebuttry:
    “What do I want to know?”

×