Twitter For Newsroom Leaders

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These are the slides for my Feb. 13 workshop for the Mid-America Press Institute. For my Twitter tips for journalists, newsroom leaders and for Twitter time management: http://bit.ly/nNhzo http://bit.ly/7CJyFm http://bit.ly/877oj http://bit.ly/9BsroD

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Twitter For Newsroom Leaders

  1. 1. for Newsroom<br />Leaders<br />@stevebuttry<br />Gazette Communications<br />Mid-America Press Institute<br />Feb. 13, 2010<br />#mpichange<br />
  2. 2. Resources to help journo tweeps<br />“Twitter tips for journalists” on my blog: stevebuttry.wordpress.com<br />“Breaking news” and “Twitter”categories on my blog<br />These slides (and other Twitter slideshows) at slideshare.net/stevebuttry<br />#mpichange<br />
  3. 3. What’s your social media strategy?<br />
  4. 4. Why should you use Twitter?<br />Let’s ask the tweeps<br />
  5. 5. Why should you use Twitter?<br /><ul><li>It improves your journalism
  6. 6. It connects you with the community
  7. 7. It changes your newsroom culture
  8. 8. You can use it quickly
  9. 9. It shows that you are learning and changing, too</li></li></ul><li>How Twitter helps journalists<br /><ul><li>Quickly locate eyewitnesses & participants in breaking news
  10. 10. Connect with sources, journalists
  11. 11. Monitor community discussion, get story ideas
  12. 12. Promote content
  13. 13. Write tight (no lead longer than a tweet)</li></li></ul><li>How do I get started?<br />Open account<br />Be sure to fill in bio, location, picture<br />Decide how to use phone<br />Start Twittering<br />Follow some people<br />
  14. 14. Twitter terminology<br /><ul><li>Tweet, an update (noun or verb), up to 140 characters
  15. 15. Tweeps, your followers
  16. 16. Retweet (RT), to pass on a link or thought (can be quote, paraphrase, starting point)
  17. 17. Tweetup, a physical gathering of tweeps</li></li></ul><li>An editor to follow<br />
  18. 18. An editor to follow<br />
  19. 19. Mid-Am newsroom leaders<br />@carolynwashburn (DM Register)<br />@kgreenbaum (Waterloo Courier)<br />@dennisedit (Lawrence Journal-World)<br />@JoeHight (Oklahoman)<br />@SCJMitchP (Sioux City Journal)<br />@amestribeditor (Alexandra Hayne)<br />@henryhoward (Lafayette Journal & Courier)<br />@DaleAlison (Burlington Hawk Eye)<br />
  20. 20. What should I tweet about?<br /><ul><li>Link to a new blog post, story, video, photo
  21. 21. Retweet (with a comment) a link from a colleague
  22. 22. Reply to someone from your community
  23. 23. Tweet an unfolding story
  24. 24. Tweet something insightful or funny</li></li></ul><li>Linking with Twitter<br /><ul><li> Use compressed links: bit.ly, tinyurl.com, is.gd, tr.im, etc.
  25. 25. Write a headline or a comment; give tweeps a reason to click
  26. 26. Credit (RT or via)
  27. 27. Use Publish2</li></li></ul><li>People to follow<br />Look for sources (find people)<br />Ask sources<br />Journalists in other communities<br />When someone follows you, check out to see whether you should follow back<br />When you follow someone, check whom they follow<br />Tweeps mentioned in interesting tweets<br />
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  38. 38. Tips from Nancy Newhoff<br />“Short quick sentences and get it sent. The whole idea is to be an instantaneous as possible.”<br />“Hit send and then start typing right away again.”<br />“It teaches you to paraphrase in a tight way. Tweeting is great for tight writing.”<br />
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  43. 43. Quakes show Twitter’s value<br />Indonesia<br />Twitter HQ<br />Lists<br />Location search<br />Term or hashtag search<br />
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  48. 48. Great crowdsourcing tool<br />
  49. 49. Great crowdsourcing tool<br />
  50. 50. Great crowdsourcing tool<br />
  51. 51. Examples from one day in Iowa<br /><ul><li>Click trends
  52. 52. Search hashtag #iagaymarriage
  53. 53. @tdorman from Supreme Court, press conference
  54. 54. @DM_in_the_PM from rally
  55. 55. @dianeheldt from court</li></li></ul><li>
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  61. 61. Twitter’s value in breaking newsnot happening in Iran, Haiti <br /><ul><li>Emergency landing
  62. 62. DC Metro crash
  63. 63. @jkrums on Hudson emergency landing
  64. 64. @2drinksbehind on Denver plane crash
  65. 65. Fargo flooding</li></li></ul><li>
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  80. 80. Twitter twists<br /><ul><li>Tweetbeep & Tweetscan
  81. 81. Interface w/other social media
  82. 82. Publish2
  83. 83. TweetDeck, Tweetie, etc.
  84. 84. Twitpic
  85. 85. Lists, favorites, retweets</li></li></ul><li>Ways to use Twitter<br /><ul><li>Follow people on the beat (put their feeds on beatblog)
  86. 86. Crowdsource (“Does anyone know anything about …?”)
  87. 87. Story ideas (ask, monitor chat)
  88. 88. Connect with eyewitnesses
  89. 89. Drive traffic to blog posts, stories</li></li></ul><li>Ethical considerations<br />How do you identify yourself?<br />Separate personal and professional Twitter feeds?<br />How do you verify?<br />What language is acceptable (WTF)?<br />What, if any, opinions are OK?<br />
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  91. 91. Let’s check advice <br />from the tweeps<br />
  92. 92. Wrapping up<br />These slides at slideshare.net/stevebuttry<br />Follow me on Twitter: @stevebuttry<br />Twitter tips, time management tips, links to journalists & helpful resources on Twitter on my blog: stevebuttry.wordpress.com<br />Make Twitter part of social media strategy<br />
  93. 93. Final advice<br />From @mathewi (GigaOm):<br /> Don’t answer, “What are you doing?” Answer, “What am I thinking?”<br />And from @stevebuttry:<br /> “What do I want to know?”<br />

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