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Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
Tools of Engagement
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Tools of Engagement

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These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.

These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.

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  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • Transcript

    • 1. Tools of Engagement<br />Steve Buttry<br />sbuttry@journalregister.com<br />Delaware County Times<br />June 30, 2011<br />
    • 2. Read more about it<br />stevebuttry.wordpress.com<br />slideshare.net/stevebuttry<br />@stevebuttry<br />zombiejournalism.com<br />
    • 3. Ways to use social media<br />Daily routine<br />Find sources<br />Breaking news<br />Crowdsourcing<br />Investigative reporting<br />Distribute content<br />Personal &amp; newsroom accounts<br />
    • 4. Connect w/ sources (balance, disclosure?)<br />Check pages of agencies, people on beat<br />Crowdsourcing<br />Look for people in the news<br />Ask for permission to use photos<br />Search (not all content is public)<br />
    • 5. Engage on other pages, not just your own (and not just to promote)<br />Be conversational<br />Share links from other sources<br />Create a journalist page<br />If “friending” sources bothers you, address in profile<br />
    • 6. Many more users<br />Much info private<br />Tougher to search<br />Not as immediate (less frequent updates)<br />Engage, don’t intrude<br />Great for breaking news<br />Great real-time search<br />Engagement not as intrusive<br />Hashtags help w/ search, conversation<br />
    • 7. Follow officials &amp; agencies on beat<br />Twitter Search (advanced)<br />Hashtags (regular &amp; spontaneous)<br />NearbyTweets<br />Breaking news<br />Crowdsourcing<br />
    • 8. Use other social tools, too<br />
    • 9. Why use Twitter?<br />It can save you time<br />It extends your reach<br />It’s an engaging, conversational tool<br />It’s great for connecting with eyewitnesses<br />
    • 10.
    • 11.
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    • 16. Before the big story breaks<br />Follow lots of local people (NearbyTweets, replies, retweets, check followers)<br />Join local conversation<br />Master Twitter search (advanced)<br />Promote local #hashtag taxonomy (#okstorm)<br />Use Twitter routinely on your beat<br />
    • 17. Quakes, tornadoes, floods<br />Indonesia<br />Twitter HQ<br />
    • 18.
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    • 23. When the big story breaks<br />Twitter Search (advanced)<br />Connect w/ witnesses<br />Crowdsource<br />Tweet early &amp; often<br />Seek verification<br />Address rumors (say what you don’t know)<br />Seek photos<br />Converse<br />Answer questions<br />Thank contributors<br />Promote fresh content<br />Link to new reports (even competitors’)<br />Be human (fun where appropriate)<br />
    • 24. @statesman case study<br />
    • 25. Crowdsource<br />
    • 26. Crowdsource<br />
    • 27. Say what you don’t know<br />
    • 28. Converse w/ public<br />
    • 29. Link to fresh content<br />
    • 30. Link to fresh content<br />
    • 31. Routine beat coverage<br />Follow officials &amp; agencies on beat<br />Twitter Search (advanced)<br />Hashtags (regular &amp; spontaneous)<br />Lists (Twitter, TweetDeck, HootSuite)<br />Breaking news<br />Crowdsourcing<br />Live-tweet or liveblog (can feed in tweets)<br />
    • 32. Sports coverage<br />Follow athletes, coaches, teams, bloggers<br />Find and follow fans<br />Follow, promote hashtags<br />Crowdsource questions for interviews<br />Live-tweet or liveblog games (can feed in tweets)<br />Feed tweets into stories<br />
    • 33. Ethical considerations<br />How do you identify yourself?<br />Ask skeptical questions<br />Seek verification<br />Ask question, don’t repeat rumor<br />Correct quickly<br />
    • 34.
    • 35. Crowdsourcing tips<br />Say what you know<br />Say what you want to know<br />Say what you don’t know<br />Say what you need to know<br />Don’t spread rumors<br />Vet sources &amp; information<br />
    • 36. Set the stage<br />Build engaged community (follow people, converse with them)<br />Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL)<br />Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)<br />
    • 37. NPR’s Andy Carvin<br />“I think curation has always been a part of journalism; we just didn&apos;t call it that.” – quoted in The Atlantic by Phoebe Connelly<br />
    • 38. What is curation?<br />Museum curator:<br />Studies topic<br />Chooses relevant content (other sources &amp; museum collection)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents exhibit<br />Journalism curator:<br />Studies topic<br />Chooses relevant content (social media, blogs, staff)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents collected content<br />
    • 39. Curation tools for journos<br />Google &amp; other search engines<br />Twitter Search (advanced)<br />Other Social media search<br />Storify, Storyful, Chirpstory<br />Blackbird Pie<br />Quote URL<br />
    • 40. Curation sources<br />Social media (Twitter, Facebook, Flickr, YouTube …)<br />Blogs<br />Staff content (current &amp; archives)<br />Other news media (yes, competition)<br />
    • 41. Authenticate &amp; attribute<br />Ask: “How do you know that?”<br />Ask careful questions of crowd to help you vet &amp; verify<br />Check links, tweets &amp; information on sources<br />Link to original source<br />Attribute<br />
    • 42. Read more about it<br />stevebuttry.wordpress.com<br />slideshare.net/stevebuttry<br />@stevebuttry<br />zombiejournalism.com<br />

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