Tools of Engagement


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These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.

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  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • Tools of Engagement

    1. 1. Tools of Engagement<br />Steve Buttry<br /><br />Delaware County Times<br />June 30, 2011<br />
    2. 2. Read more about it<br /><br /><br />@stevebuttry<br /><br />
    3. 3. Ways to use social media<br />Daily routine<br />Find sources<br />Breaking news<br />Crowdsourcing<br />Investigative reporting<br />Distribute content<br />Personal & newsroom accounts<br />
    4. 4. Connect w/ sources (balance, disclosure?)<br />Check pages of agencies, people on beat<br />Crowdsourcing<br />Look for people in the news<br />Ask for permission to use photos<br />Search (not all content is public)<br />
    5. 5. Engage on other pages, not just your own (and not just to promote)<br />Be conversational<br />Share links from other sources<br />Create a journalist page<br />If “friending” sources bothers you, address in profile<br />
    6. 6. Many more users<br />Much info private<br />Tougher to search<br />Not as immediate (less frequent updates)<br />Engage, don’t intrude<br />Great for breaking news<br />Great real-time search<br />Engagement not as intrusive<br />Hashtags help w/ search, conversation<br />
    7. 7. Follow officials & agencies on beat<br />Twitter Search (advanced)<br />Hashtags (regular & spontaneous)<br />NearbyTweets<br />Breaking news<br />Crowdsourcing<br />
    8. 8. Use other social tools, too<br />
    9. 9. Why use Twitter?<br />It can save you time<br />It extends your reach<br />It’s an engaging, conversational tool<br />It’s great for connecting with eyewitnesses<br />
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    16. 16. Before the big story breaks<br />Follow lots of local people (NearbyTweets, replies, retweets, check followers)<br />Join local conversation<br />Master Twitter search (advanced)<br />Promote local #hashtag taxonomy (#okstorm)<br />Use Twitter routinely on your beat<br />
    17. 17. Quakes, tornadoes, floods<br />Indonesia<br />Twitter HQ<br />
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    23. 23. When the big story breaks<br />Twitter Search (advanced)<br />Connect w/ witnesses<br />Crowdsource<br />Tweet early & often<br />Seek verification<br />Address rumors (say what you don’t know)<br />Seek photos<br />Converse<br />Answer questions<br />Thank contributors<br />Promote fresh content<br />Link to new reports (even competitors’)<br />Be human (fun where appropriate)<br />
    24. 24. @statesman case study<br />
    25. 25. Crowdsource<br />
    26. 26. Crowdsource<br />
    27. 27. Say what you don’t know<br />
    28. 28. Converse w/ public<br />
    29. 29. Link to fresh content<br />
    30. 30. Link to fresh content<br />
    31. 31. Routine beat coverage<br />Follow officials & agencies on beat<br />Twitter Search (advanced)<br />Hashtags (regular & spontaneous)<br />Lists (Twitter, TweetDeck, HootSuite)<br />Breaking news<br />Crowdsourcing<br />Live-tweet or liveblog (can feed in tweets)<br />
    32. 32. Sports coverage<br />Follow athletes, coaches, teams, bloggers<br />Find and follow fans<br />Follow, promote hashtags<br />Crowdsource questions for interviews<br />Live-tweet or liveblog games (can feed in tweets)<br />Feed tweets into stories<br />
    33. 33. Ethical considerations<br />How do you identify yourself?<br />Ask skeptical questions<br />Seek verification<br />Ask question, don’t repeat rumor<br />Correct quickly<br />
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    35. 35. Crowdsourcing tips<br />Say what you know<br />Say what you want to know<br />Say what you don’t know<br />Say what you need to know<br />Don’t spread rumors<br />Vet sources & information<br />
    36. 36. Set the stage<br />Build engaged community (follow people, converse with them)<br />Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL)<br />Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)<br />
    37. 37. NPR’s Andy Carvin<br />“I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly<br />
    38. 38. What is curation?<br />Museum curator:<br />Studies topic<br />Chooses relevant content (other sources & museum collection)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents exhibit<br />Journalism curator:<br />Studies topic<br />Chooses relevant content (social media, blogs, staff)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents collected content<br />
    39. 39. Curation tools for journos<br />Google & other search engines<br />Twitter Search (advanced)<br />Other Social media search<br />Storify, Storyful, Chirpstory<br />Blackbird Pie<br />Quote URL<br />
    40. 40. Curation sources<br />Social media (Twitter, Facebook, Flickr, YouTube …)<br />Blogs<br />Staff content (current & archives)<br />Other news media (yes, competition)<br />
    41. 41. Authenticate & attribute<br />Ask: “How do you know that?”<br />Ask careful questions of crowd to help you vet & verify<br />Check links, tweets & information on sources<br />Link to original source<br />Attribute<br />
    42. 42. Read more about it<br /><br /><br />@stevebuttry<br /><br />