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Tools of Engagement


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These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.

These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.

Published in: Technology, News & Politics

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No notes for slide
  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • Transcript

    • 1. Tools of Engagement
      Steve Buttry
      Delaware County Times
      June 30, 2011
    • 2. Read more about it
    • 3. Ways to use social media
      Daily routine
      Find sources
      Breaking news
      Investigative reporting
      Distribute content
      Personal & newsroom accounts
    • 4. Connect w/ sources (balance, disclosure?)
      Check pages of agencies, people on beat
      Look for people in the news
      Ask for permission to use photos
      Search (not all content is public)
    • 5. Engage on other pages, not just your own (and not just to promote)
      Be conversational
      Share links from other sources
      Create a journalist page
      If “friending” sources bothers you, address in profile
    • 6. Many more users
      Much info private
      Tougher to search
      Not as immediate (less frequent updates)
      Engage, don’t intrude
      Great for breaking news
      Great real-time search
      Engagement not as intrusive
      Hashtags help w/ search, conversation
    • 7. Follow officials & agencies on beat
      Twitter Search (advanced)
      Hashtags (regular & spontaneous)
      Breaking news
    • 8. Use other social tools, too
    • 9. Why use Twitter?
      It can save you time
      It extends your reach
      It’s an engaging, conversational tool
      It’s great for connecting with eyewitnesses
    • 10.
    • 11.
    • 12.
    • 13.
    • 14.
    • 15.
    • 16. Before the big story breaks
      Follow lots of local people (NearbyTweets, replies, retweets, check followers)
      Join local conversation
      Master Twitter search (advanced)
      Promote local #hashtag taxonomy (#okstorm)
      Use Twitter routinely on your beat
    • 17. Quakes, tornadoes, floods
      Twitter HQ
    • 18.
    • 19.
    • 20.
    • 21.
    • 22.
    • 23. When the big story breaks
      Twitter Search (advanced)
      Connect w/ witnesses
      Tweet early & often
      Seek verification
      Address rumors (say what you don’t know)
      Seek photos
      Answer questions
      Thank contributors
      Promote fresh content
      Link to new reports (even competitors’)
      Be human (fun where appropriate)
    • 24. @statesman case study
    • 25. Crowdsource
    • 26. Crowdsource
    • 27. Say what you don’t know
    • 28. Converse w/ public
    • 29. Link to fresh content
    • 30. Link to fresh content
    • 31. Routine beat coverage
      Follow officials & agencies on beat
      Twitter Search (advanced)
      Hashtags (regular & spontaneous)
      Lists (Twitter, TweetDeck, HootSuite)
      Breaking news
      Live-tweet or liveblog (can feed in tweets)
    • 32. Sports coverage
      Follow athletes, coaches, teams, bloggers
      Find and follow fans
      Follow, promote hashtags
      Crowdsource questions for interviews
      Live-tweet or liveblog games (can feed in tweets)
      Feed tweets into stories
    • 33. Ethical considerations
      How do you identify yourself?
      Ask skeptical questions
      Seek verification
      Ask question, don’t repeat rumor
      Correct quickly
    • 34.
    • 35. Crowdsourcing tips
      Say what you know
      Say what you want to know
      Say what you don’t know
      Say what you need to know
      Don’t spread rumors
      Vet sources & information
    • 36. Set the stage
      Build engaged community (follow people, converse with them)
      Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL)
      Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)
    • 37. NPR’s Andy Carvin
      “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
    • 38. What is curation?
      Museum curator:
      Studies topic
      Chooses relevant content (other sources & museum collection)
      Groups related items
      Provides context
      Presents exhibit
      Journalism curator:
      Studies topic
      Chooses relevant content (social media, blogs, staff)
      Groups related items
      Provides context
      Presents collected content
    • 39. Curation tools for journos
      Google & other search engines
      Twitter Search (advanced)
      Other Social media search
      Storify, Storyful, Chirpstory
      Blackbird Pie
      Quote URL
    • 40. Curation sources
      Social media (Twitter, Facebook, Flickr, YouTube …)
      Staff content (current & archives)
      Other news media (yes, competition)
    • 41. Authenticate & attribute
      Ask: “How do you know that?”
      Ask careful questions of crowd to help you vet & verify
      Check links, tweets & information on sources
      Link to original source
    • 42. Read more about it