Tools of Engagement

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These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.

These are my slides from a workshop on using Twitter and Facebook for community engagement, presented at the Delaware County Daily Times June 30, 2011.

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  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.

Transcript

  • 1. Tools of Engagement
    Steve Buttry
    sbuttry@journalregister.com
    Delaware County Times
    June 30, 2011
  • 2. Read more about it
    stevebuttry.wordpress.com
    slideshare.net/stevebuttry
    @stevebuttry
    zombiejournalism.com
  • 3. Ways to use social media
    Daily routine
    Find sources
    Breaking news
    Crowdsourcing
    Investigative reporting
    Distribute content
    Personal & newsroom accounts
  • 4. Connect w/ sources (balance, disclosure?)
    Check pages of agencies, people on beat
    Crowdsourcing
    Look for people in the news
    Ask for permission to use photos
    Search (not all content is public)
  • 5. Engage on other pages, not just your own (and not just to promote)
    Be conversational
    Share links from other sources
    Create a journalist page
    If “friending” sources bothers you, address in profile
  • 6. Many more users
    Much info private
    Tougher to search
    Not as immediate (less frequent updates)
    Engage, don’t intrude
    Great for breaking news
    Great real-time search
    Engagement not as intrusive
    Hashtags help w/ search, conversation
  • 7. Follow officials & agencies on beat
    Twitter Search (advanced)
    Hashtags (regular & spontaneous)
    NearbyTweets
    Breaking news
    Crowdsourcing
  • 8. Use other social tools, too
  • 9. Why use Twitter?
    It can save you time
    It extends your reach
    It’s an engaging, conversational tool
    It’s great for connecting with eyewitnesses
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Before the big story breaks
    Follow lots of local people (NearbyTweets, replies, retweets, check followers)
    Join local conversation
    Master Twitter search (advanced)
    Promote local #hashtag taxonomy (#okstorm)
    Use Twitter routinely on your beat
  • 17. Quakes, tornadoes, floods
    Indonesia
    Twitter HQ
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. When the big story breaks
    Twitter Search (advanced)
    Connect w/ witnesses
    Crowdsource
    Tweet early & often
    Seek verification
    Address rumors (say what you don’t know)
    Seek photos
    Converse
    Answer questions
    Thank contributors
    Promote fresh content
    Link to new reports (even competitors’)
    Be human (fun where appropriate)
  • 24. @statesman case study
  • 25. Crowdsource
  • 26. Crowdsource
  • 27. Say what you don’t know
  • 28. Converse w/ public
  • 29. Link to fresh content
  • 30. Link to fresh content
  • 31. Routine beat coverage
    Follow officials & agencies on beat
    Twitter Search (advanced)
    Hashtags (regular & spontaneous)
    Lists (Twitter, TweetDeck, HootSuite)
    Breaking news
    Crowdsourcing
    Live-tweet or liveblog (can feed in tweets)
  • 32. Sports coverage
    Follow athletes, coaches, teams, bloggers
    Find and follow fans
    Follow, promote hashtags
    Crowdsource questions for interviews
    Live-tweet or liveblog games (can feed in tweets)
    Feed tweets into stories
  • 33. Ethical considerations
    How do you identify yourself?
    Ask skeptical questions
    Seek verification
    Ask question, don’t repeat rumor
    Correct quickly
  • 34.
  • 35. Crowdsourcing tips
    Say what you know
    Say what you want to know
    Say what you don’t know
    Say what you need to know
    Don’t spread rumors
    Vet sources & information
  • 36. Set the stage
    Build engaged community (follow people, converse with them)
    Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL)
    Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)
  • 37. NPR’s Andy Carvin
    “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
  • 38. What is curation?
    Museum curator:
    Studies topic
    Chooses relevant content (other sources & museum collection)
    Authenticates
    Groups related items
    Provides context
    Presents exhibit
    Journalism curator:
    Studies topic
    Chooses relevant content (social media, blogs, staff)
    Authenticates
    Groups related items
    Provides context
    Presents collected content
  • 39. Curation tools for journos
    Google & other search engines
    Twitter Search (advanced)
    Other Social media search
    Storify, Storyful, Chirpstory
    Blackbird Pie
    Quote URL
  • 40. Curation sources
    Social media (Twitter, Facebook, Flickr, YouTube …)
    Blogs
    Staff content (current & archives)
    Other news media (yes, competition)
  • 41. Authenticate & attribute
    Ask: “How do you know that?”
    Ask careful questions of crowd to help you vet & verify
    Check links, tweets & information on sources
    Link to original source
    Attribute
  • 42. Read more about it
    stevebuttry.wordpress.com
    slideshare.net/stevebuttry
    @stevebuttry
    zombiejournalism.com