The Blogger's Voice

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These are my slides for an Aug. 18 webinar for the Online Media Campus. Will flip between slides and online examples of blogs. Information on the webinar here: http://bit.ly/ciI5Q6 Tips from bloggers here: http://bit.ly/13EVkG

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The Blogger's Voice

  1. 1. The blogger’s voice<br />Steve Buttry<br />Online Media Campus<br />Aug. 18, 2010<br />
  2. 2. What’s your point?<br />Finish in 6 words or less: “My blog is about …”<br />
  3. 3. Some ways journalists use blogs<br />Breaking news<br />Briefs<br />Reporter’s notebook<br />Commentary<br />Conversation<br />Explanation<br />Liveblogging<br />Personal touch, insight<br />
  4. 4. Provide meaningful content<br />Insight<br />Analysis<br />Humor<br />Liveblogging as event unfolds<br />Reporting notebook, lab<br />Story behind the story<br />Context, depth that don’t fit in print<br />Verification & accuracy essential<br />
  5. 5. Writing your blog<br />Think posts, not stories & columns. A sentence with a link or a question can be a post<br />Links provide background, context<br />Sometimes a process, not a finished product<br />First person is often appropriate <br />
  6. 6. Your blogging voice<br />“Write like you’re talking to friends, not in the institutional voice of the newspaper.” <br />John Robinson http://www.news-record.com/blog/jrblog<br />“Blogging is not a graduation speech, it’s a conversation with someone at the grad party.” Roxanne Hack http://themomblog.ocregister.com/<br />
  7. 7. Beyond writing<br />Videos<br />Photos<br />Slides<br />Graphics<br />Audio<br />Tweets<br />Source documents<br />Maps<br />
  8. 8. Growing your community<br />Link to related blogs<br />Comment & link on related blogs<br />SEO (full names in heads, keywords up high, links using keywords in anchor text, metadata)<br />Promote in newspaper<br />Mention in community<br />Business cards<br />Promote/link using social media<br />
  9. 9. Social media & blogging<br />Twitter, Facebook helpful for crowdsourcing<br />Tweet links to new posts<br />Embed content using social tools (YouTube, Flickr, SlideShare, Scribd, QuoteURL)<br />Use like, tweet buttons for users to share<br />Feed social media into blogroll<br />Tumblr, Posterous can be blogging platforms<br />
  10. 10. The blogging conversation<br />Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)<br />Stimulate/continue conversation in social media<br />Engage with comments<br />“Don’t allow trolls or mean people to spoil the conversation.” Howard Owens<br />
  11. 11. Opinion<br />Discuss with your editor the appropriate role of opinion for your blog<br />Opinions based on fact carry more weight<br />Do you want to be persuasive or argumentative?<br />Invite debate<br />Engage commenters (& respect, except for trolls)<br />
  12. 12. Links provide:<br />Attribution<br />Context<br />Authority<br />Pingbacks (& reciprocal links & inbound traffic)<br />SEO<br />Consider whether context implies endorsement of linked views/content<br />
  13. 13. Ethics<br />Are your blogs edited? (If not, seek sounding board)<br />Should you separate personal & professional?<br />Is author(s) clearly identified? Should he/she/they be?<br />Fairness may come in subsequent posts (link back & consider prominence)<br />Accuracy essential; verify; say what you don’t know<br />
  14. 14. How often should I blog?<br />Frequent posts build habit & audience<br />Weak posts diminish audience<br />Advice from Jim Rome: “Have a take, don’t suck”<br />
  15. 15. Bloggers v. journos<br />It’s so 2005 …<br />
  16. 16. TBD Community Network<br />146 blogs & sites (community, sports, dining, shopping, entertainment, transportation, etc.)<br />We aggregate & link to their content<br />Blogs provide lots of news, often with personal perspective<br />Blogs break lots of news <br />

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