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These are slides for a workshop about social media use for the Alberta Weekly Newspapers Association.

These are slides for a workshop about social media use for the Alberta Weekly Newspapers Association.

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  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.

Social Media tools Social Media tools Presentation Transcript

  • Social Media: Tools for Journos Steve Buttry Alberta Weekly Newspapers Association January 24, 2014 #smrural
  • Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com
  • Social media toolbox 1. Livetweet events & breaking news 2. Search 3. Crowdsource 4. Monitor community conversation 5. Curate 6. 7. 8. 9. Hashtags Lists Photos & videos Embed content in stories 10.Verification
  • You’re a journo, not a carrier
  • Why use here? • More people in your community use Twitter than you think • They’re younger than newspaper readers • Produces content for your website • Powerful search function (find sources) • Changes your newsroom culture • Twitter rocks on breaking news
  • • • • • Many more users Much info private Tougher to search Not as immediate (less frequent updates) • Engage, don’t intrude • Great for breaking news • Great real-time search • Engagement not as intrusive • Hashtags help more w/ search, conversation
  • 4 things you should do* • • • • Master Twitter’s advanced search Livetweet breaking news & events Crowdsource on Twitter & Facebook Post photos (newsy, feature & old) on Facebook * whatever size your newsroom & wherever it is
  • Livetweeting tips • Feed tweets into site (ScribbleLive, CoverItLive, Twitter widgets) • Don’t transcribe; observe & report • In sports, mix play-by-play & commentary • Use hashtag (& check & engage) • Tweet unfolding breaking news stories • Verify, verify, verify (& correct quickly) • Check facts before you hit “tweet”
  • Key developments
  • Key developments
  • Tweet photos
  • Tweet photos
  • Tweet details, developments
  • Details from scene
  • Tweet quotes
  • Livetweet briefings
  • Livetweet action
  • RT other media
  • Be the source for news
  • Live-tweeting situations • • • • Breaking stories Trials (if judges permit) Meetings Sporting events (staff and/or public tweets: Friday Night Tweets) • Festivals Remember to feed site (ScribbleLive, etc.)
  • Crowdsourcing tips • Say what you know, what you need to know • Don’t just ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
  • Crowdsourcing tips • • • • • Use Facebook, Twitter, website, paper Search & crowdsource simultaneously Be careful about repeating rumors Seek photos, videos from the community It doesn’t work every time (what journalism technique does?)
  • Give contact info
  • crowdsourcing
  • engagement • Post photos (can add links), not updates • Start conversations (not headlines)
  • Feel-good photos
  • Breaking news
  • Odd photos
  • Seasonal photos
  • Seasonal photos
  • Seasonal photos
  • Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
  • Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com