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Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
Social media on the beat
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Social media on the beat

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These are slides for my Aug. 23 workshop for the Daily Freeman.

These are slides for my Aug. 23 workshop for the Daily Freeman.

Published in: Technology, News & Politics
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  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • This was an erroneous tweet that I will discuss.
  • I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a more routine (and amusing) daily story.
  • Transcript

    • 1. Using social mediaon your beat<br />Steve Buttry<br />sbuttry@journalregister.com<br />Daily Freeman<br />August 23, 2011<br />
    • 2. Read more about it<br />stevebuttry.wordpress.com<br />slideshare.net/stevebuttry<br />@stevebuttry<br />zombiejournalism.com<br />
    • 3. What’s your social media strategy?<br />
    • 4. Ways to use social media<br />Daily routine<br />Find sources<br />Breaking news<br />Crowdsourcing<br />Investigative reporting<br />Distribute content<br />Personal & newsroom accounts<br />
    • 5. Many more users<br />Much info private<br />Tougher to search<br />Not as immediate (less frequent updates)<br />Engage, don’t intrude<br />Great for breaking news<br />Great real-time search<br />Engagement not as intrusive<br />Hashtags help w/ search, conversation<br />
    • 6. Connect w/ sources (balance, disclosure?)<br />Check pages of agencies, people on beat<br />Crowdsourcing (ask on their pages as well as yours)<br />Look for people in the news<br />Ask for permission to use photos<br />
    • 7. Follow officials & agencies on beat<br />Twitter Search (advanced)<br />Hashtags (regular & spontaneous)<br />NearbyTweets<br />Breaking news<br />Crowdsourcing<br />
    • 8. Why use Twitter?<br />It can save you time<br />It extends your reach<br />It’s an engaging, conversational tool<br />It’s great for connecting with eyewitnesses<br />
    • 9.
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    • 15. Before the big story breaks<br />Follow lots of local people (NearbyTweets, replies, retweets, check followers)<br />Join local conversation<br />Master Twitter search (advanced)<br />Promote local #hashtag taxonomy (#okstorm)<br />Use Twitter routinely on your beat<br />
    • 16. Quakes, tornadoes, floods<br />Indonesia<br />Twitter HQ<br />
    • 17.
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    • 22. When the big story breaks<br />Twitter Search (advanced)<br />Connect w/ witnesses<br />Crowdsource<br />Tweet early & often<br />Seek verification<br />Address rumors (say what you don’t know)<br />Seek photos<br />Converse<br />Answer questions<br />Thank contributors<br />Promote fresh content<br />Link to new reports (even competitors’)<br />Be human (fun where appropriate)<br />
    • 23. @statesman case study<br />
    • 24. Crowdsource<br />
    • 25. Crowdsource<br />
    • 26. Say what you don’t know<br />
    • 27. Converse w/ public<br />
    • 28. Link to fresh content<br />
    • 29. Link to fresh content<br />
    • 30. Verify, verify, verify<br />
    • 31. Verify, verify, verify<br />
    • 32. People to follow<br />Look for sources (find people)<br />Ask sources<br />Journalists in other communities<br />When someone follows you, check out to see whether you should follow back<br />When you follow someone, check whom they follow<br />Tweeps mentioned in interesting tweets<br />
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    • 39. Do agencies on beat post photos?<br />Search for keywords, photos<br />Invite people to contribute photos on news stories<br />Connect w/ people posting photos<br />Seek permission (check conditions)<br />Give credit<br />
    • 40. Do agencies, people on beat use?<br />Watch for public videos getting attention (will often see links, mentions on Twitter)<br />Embed in stories, blogs<br />
    • 41. “Mayor” is great source about a business or venue (employee or customer)<br />See who has checked in for breaking news story<br />Tips might provide questions for stories<br />Break story w/ Foursquare “shout”<br />
    • 42. <ul><li>Connect with sources
    • 43. Find new sources through connections, groups
    • 44. Discussions help find experts
    • 45. Check updates, slides, travel
    • 46. Search by location & keyword</li></li></ul><li>Find sources on breaking news stories<br />Follow sources in Circles<br />Follow beat topics in Sparks<br />Interview by video Hangouts<br />
    • 47.
    • 48. Niche social sites<br />SlideShare<br />TripIt<br />Yammer<br />
    • 49. What’s next?<br />
    • 50. What is curation?<br />Museum curator:<br />Studies topic<br />Chooses relevant content (other sources & museum collection)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents exhibit<br />Journalism curator:<br />Studies topic<br />Chooses relevant content (social media, blogs, staff)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents collected content<br />
    • 51. Curation tools<br />Google & other search engines<br />Twitter Search (advanced)<br />Other Social media search<br />Storify, Storyful, Chirpstory<br />Blackbird Pie<br />Quote URL<br />
    • 52. Authenticate & attribute<br />Ask: “How do you know that?”<br />Ask careful questions of crowd to help you vet & verify<br />Check links, tweets & information on sources<br />Contact sources directly<br />Link to original source & attribute<br />
    • 53. Follow up<br />stevebuttry.wordpress.com<br />slideshare.net/stevebuttry<br />sbuttry@journalregister.com<br />@stevebuttry<br />zombiejournalism.com<br />

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