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Social media on the beat


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These are slides for my Aug. 23 workshop for the Daily Freeman.

These are slides for my Aug. 23 workshop for the Daily Freeman.

Published in: Technology, News & Politics

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No notes for slide
  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • This was an erroneous tweet that I will discuss.
  • I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a more routine (and amusing) daily story.
  • Transcript

    • 1. Using social mediaon your beat
      Steve Buttry
      Daily Freeman
      August 23, 2011
    • 2. Read more about it
    • 3. What’s your social media strategy?
    • 4. Ways to use social media
      Daily routine
      Find sources
      Breaking news
      Investigative reporting
      Distribute content
      Personal & newsroom accounts
    • 5. Many more users
      Much info private
      Tougher to search
      Not as immediate (less frequent updates)
      Engage, don’t intrude
      Great for breaking news
      Great real-time search
      Engagement not as intrusive
      Hashtags help w/ search, conversation
    • 6. Connect w/ sources (balance, disclosure?)
      Check pages of agencies, people on beat
      Crowdsourcing (ask on their pages as well as yours)
      Look for people in the news
      Ask for permission to use photos
    • 7. Follow officials & agencies on beat
      Twitter Search (advanced)
      Hashtags (regular & spontaneous)
      Breaking news
    • 8. Why use Twitter?
      It can save you time
      It extends your reach
      It’s an engaging, conversational tool
      It’s great for connecting with eyewitnesses
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14.
    • 15. Before the big story breaks
      Follow lots of local people (NearbyTweets, replies, retweets, check followers)
      Join local conversation
      Master Twitter search (advanced)
      Promote local #hashtag taxonomy (#okstorm)
      Use Twitter routinely on your beat
    • 16. Quakes, tornadoes, floods
      Twitter HQ
    • 17.
    • 18.
    • 19.
    • 20.
    • 21.
    • 22. When the big story breaks
      Twitter Search (advanced)
      Connect w/ witnesses
      Tweet early & often
      Seek verification
      Address rumors (say what you don’t know)
      Seek photos
      Answer questions
      Thank contributors
      Promote fresh content
      Link to new reports (even competitors’)
      Be human (fun where appropriate)
    • 23. @statesman case study
    • 24. Crowdsource
    • 25. Crowdsource
    • 26. Say what you don’t know
    • 27. Converse w/ public
    • 28. Link to fresh content
    • 29. Link to fresh content
    • 30. Verify, verify, verify
    • 31. Verify, verify, verify
    • 32. People to follow
      Look for sources (find people)
      Ask sources
      Journalists in other communities
      When someone follows you, check out to see whether you should follow back
      When you follow someone, check whom they follow
      Tweeps mentioned in interesting tweets
    • 33.
    • 34.
    • 35.
    • 36.
    • 37.
    • 38.
    • 39. Do agencies on beat post photos?
      Search for keywords, photos
      Invite people to contribute photos on news stories
      Connect w/ people posting photos
      Seek permission (check conditions)
      Give credit
    • 40. Do agencies, people on beat use?
      Watch for public videos getting attention (will often see links, mentions on Twitter)
      Embed in stories, blogs
    • 41. “Mayor” is great source about a business or venue (employee or customer)
      See who has checked in for breaking news story
      Tips might provide questions for stories
      Break story w/ Foursquare “shout”
    • 42.
      • Connect with sources
      • 43. Find new sources through connections, groups
      • 44. Discussions help find experts
      • 45. Check updates, slides, travel
      • 46. Search by location & keyword
    • Find sources on breaking news stories
      Follow sources in Circles
      Follow beat topics in Sparks
      Interview by video Hangouts
    • 47.
    • 48. Niche social sites
    • 49. What’s next?
    • 50. What is curation?
      Museum curator:
      Studies topic
      Chooses relevant content (other sources & museum collection)
      Groups related items
      Provides context
      Presents exhibit
      Journalism curator:
      Studies topic
      Chooses relevant content (social media, blogs, staff)
      Groups related items
      Provides context
      Presents collected content
    • 51. Curation tools
      Google & other search engines
      Twitter Search (advanced)
      Other Social media search
      Storify, Storyful, Chirpstory
      Blackbird Pie
      Quote URL
    • 52. Authenticate & attribute
      Ask: “How do you know that?”
      Ask careful questions of crowd to help you vet & verify
      Check links, tweets & information on sources
      Contact sources directly
      Link to original source & attribute
    • 53. Follow up