Social media on the beat


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These are slides for my Aug. 23 workshop for the Daily Freeman.

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  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • This was an erroneous tweet that I will discuss.
  • I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a more routine (and amusing) daily story.
  • Social media on the beat

    1. 1. Using social mediaon your beat<br />Steve Buttry<br /><br />Daily Freeman<br />August 23, 2011<br />
    2. 2. Read more about it<br /><br /><br />@stevebuttry<br /><br />
    3. 3. What’s your social media strategy?<br />
    4. 4. Ways to use social media<br />Daily routine<br />Find sources<br />Breaking news<br />Crowdsourcing<br />Investigative reporting<br />Distribute content<br />Personal & newsroom accounts<br />
    5. 5. Many more users<br />Much info private<br />Tougher to search<br />Not as immediate (less frequent updates)<br />Engage, don’t intrude<br />Great for breaking news<br />Great real-time search<br />Engagement not as intrusive<br />Hashtags help w/ search, conversation<br />
    6. 6. Connect w/ sources (balance, disclosure?)<br />Check pages of agencies, people on beat<br />Crowdsourcing (ask on their pages as well as yours)<br />Look for people in the news<br />Ask for permission to use photos<br />
    7. 7. Follow officials & agencies on beat<br />Twitter Search (advanced)<br />Hashtags (regular & spontaneous)<br />NearbyTweets<br />Breaking news<br />Crowdsourcing<br />
    8. 8. Why use Twitter?<br />It can save you time<br />It extends your reach<br />It’s an engaging, conversational tool<br />It’s great for connecting with eyewitnesses<br />
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    15. 15. Before the big story breaks<br />Follow lots of local people (NearbyTweets, replies, retweets, check followers)<br />Join local conversation<br />Master Twitter search (advanced)<br />Promote local #hashtag taxonomy (#okstorm)<br />Use Twitter routinely on your beat<br />
    16. 16. Quakes, tornadoes, floods<br />Indonesia<br />Twitter HQ<br />
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    22. 22. When the big story breaks<br />Twitter Search (advanced)<br />Connect w/ witnesses<br />Crowdsource<br />Tweet early & often<br />Seek verification<br />Address rumors (say what you don’t know)<br />Seek photos<br />Converse<br />Answer questions<br />Thank contributors<br />Promote fresh content<br />Link to new reports (even competitors’)<br />Be human (fun where appropriate)<br />
    23. 23. @statesman case study<br />
    24. 24. Crowdsource<br />
    25. 25. Crowdsource<br />
    26. 26. Say what you don’t know<br />
    27. 27. Converse w/ public<br />
    28. 28. Link to fresh content<br />
    29. 29. Link to fresh content<br />
    30. 30. Verify, verify, verify<br />
    31. 31. Verify, verify, verify<br />
    32. 32. People to follow<br />Look for sources (find people)<br />Ask sources<br />Journalists in other communities<br />When someone follows you, check out to see whether you should follow back<br />When you follow someone, check whom they follow<br />Tweeps mentioned in interesting tweets<br />
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    39. 39. Do agencies on beat post photos?<br />Search for keywords, photos<br />Invite people to contribute photos on news stories<br />Connect w/ people posting photos<br />Seek permission (check conditions)<br />Give credit<br />
    40. 40. Do agencies, people on beat use?<br />Watch for public videos getting attention (will often see links, mentions on Twitter)<br />Embed in stories, blogs<br />
    41. 41. “Mayor” is great source about a business or venue (employee or customer)<br />See who has checked in for breaking news story<br />Tips might provide questions for stories<br />Break story w/ Foursquare “shout”<br />
    42. 42. <ul><li>Connect with sources
    43. 43. Find new sources through connections, groups
    44. 44. Discussions help find experts
    45. 45. Check updates, slides, travel
    46. 46. Search by location & keyword</li></li></ul><li>Find sources on breaking news stories<br />Follow sources in Circles<br />Follow beat topics in Sparks<br />Interview by video Hangouts<br />
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    48. 48. Niche social sites<br />SlideShare<br />TripIt<br />Yammer<br />
    49. 49. What’s next?<br />
    50. 50. What is curation?<br />Museum curator:<br />Studies topic<br />Chooses relevant content (other sources & museum collection)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents exhibit<br />Journalism curator:<br />Studies topic<br />Chooses relevant content (social media, blogs, staff)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents collected content<br />
    51. 51. Curation tools<br />Google & other search engines<br />Twitter Search (advanced)<br />Other Social media search<br />Storify, Storyful, Chirpstory<br />Blackbird Pie<br />Quote URL<br />
    52. 52. Authenticate & attribute<br />Ask: “How do you know that?”<br />Ask careful questions of crowd to help you vet & verify<br />Check links, tweets & information on sources<br />Contact sources directly<br />Link to original source & attribute<br />
    53. 53. Follow up<br /><br /><br /><br />@stevebuttry<br /><br />