The Right Tool for Each Job
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The Right Tool for Each Job



These are slides for a workshop on choosing when and how to use social media tools for journalism.

These are slides for a workshop on choosing when and how to use social media tools for journalism.



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The Right Tool for Each Job Presentation Transcript

  • 1. The Right Tool for Each Job Steve Buttry The Daily Camera September 10, 2013
  • 2. Which tool(s) to use today?
  • 3. • Best place to look for people • They may not see messages • If they’re public, post contact request on their wall
  • 4. • Promote several stories a day, but don’t spam your fans with too many • Photos engage better than links • Try to start a conversation
  • 5. • See if you have friends in common who can reach out for you • Ask permission to use photos (but they may not have rights)
  • 6. Breaking news: • Search for sources (w/ and w/o location) • Search for “holy shit,” WTF • Crowdsource • Tweet the unfolding story • Use hashtag (for search & in your tweets)
  • 7. Events: • Livetweet all routine events • Especially livetweet big events • Use hashtag • Set context (warn about lots of tweets) • Feed tweets into ScribbleLive • Not transcript or play-by-play
  • 8. Other uses: • Crowdsourcing (usernames & hashtags) • Listen to community conversation • Follow people on your beat • Use lists to organize tweets • Save searches • Save alerts
  • 9. • Post all stories • Don’t just post headline & link • Conversational statements & questions • Share related links (not just Camera) • Become the source for interesting tweets about the topic you cover
  • 10. • If you leave the office, consider a Tout(s) • In interview, re-ask best question • After event, ask one question • Action better than talking heads • Doesn’t have to be 45 seconds (maybe shouldn’t)
  • 11. • Posting stories on Google+ boosts SEO • Hangout better than phone interview (if source has video; you can help set up on G+) • Can livestream & record on YouTube • Not if source might go off record
  • 12. • Livestream & record remote interviews using Google+ Hangout • Search for videos related to stories • Embed • Be sure to attribute
  • 13. • Post entertainment content as tips at venues • “Mayor” may be source on stories • People who have checked in may be witnesses to news there