Reporting withsocial media tools         Steve Buttry Northern Kentucky University       March 31, 2012          #nkujourn
Read more about it•   stevebuttry.wordpress.com•   slideshare.net/stevebuttry•   @stevebuttry•   zombiejournalism.com•   s...
• Many more users     • Great for breaking• Much info private     news• Tougher to search   • Great real-time• Not as imme...
Personal vs. professional use• Separate accounts OK but not necessary• Always behave professionally, even on private  acco...
• Connect w/ sources (balance,  disclosure?)• Check pages of agencies, people on beat• Crowdsourcing (ask on their pages a...
Options for journalists:• Use personal FB account, all or most  public• Journalist page• Enable subscriptions (decide whic...
•   Follow officials & agencies on beat•   Twitter Search (advanced)•   Hashtags (regular & spontaneous)•   NearbyTweets• ...
Why use Twitter?•   It can save you time•   It extends your reach•   It’s an engaging, conversational tool•   It’s great f...
Bookmark this pagehttps://twitter.com/#!/search-advanced
Vetting tweeps, verifying info •   Check full Twitter stream, profile •   Connect on phone, in person •   Check location (...
More on verification             Craig Silverman tips:http://www.cjr.org/behind_the_news/eight_sim          ple_rules_for_...
Before the big story breaks•   Follow lots of local people    (NearbyTweets, replies, retweets,    check followers)•   Joi...
When the big story breaks• Twitter Search         • Converse  (advanced)             • Answer questions• Connect w/ witnes...
Crowdsource
Crowdsource
Say what you don’t know
Use other social tools, too
•   Growing swiftly•   Users share (pin, re-pin) visual content•   80% of users are women•   Heavy use for food, fashion, ...
• Do agencies on beat post photos?• Search for keywords, photos• Invite people to contribute photos on  news stories• Conn...
• Do agencies, people on beat use?• Watch for public videos getting attention  (will often see links, mentions on Twitter)...
• “Mayor” is great source about a business  or venue (employee or customer)• See who has checked in for breaking  news sto...
• Connect with sources• Find new sources through connections,  groups• Discussions help find experts• Check updates, slide...
•   Find sources on breaking news stories•   Crowdsourcing•   Follow sources in Circles•   Follow beat topics in Sparks•  ...
What is curation?Museum curator:          Journalism curator:• Studies topic          • Studies topic• Chooses relevant   ...
Curation tools•   Google & other search engines•   Twitter Search (advanced)•   Other Social media search•   Storify, Stor...
Time management• Integrate social media into  reporting, writing & editing processes• Use lists, TweetDeck, HootSuite to  ...
Read more about it•   stevebuttry.wordpress.com•   slideshare.net/stevebuttry•   @stevebuttry•   zombiejournalism.com•   s...
Reporting with Social Tools
Reporting with Social Tools
Reporting with Social Tools
Reporting with Social Tools
Reporting with Social Tools
Reporting with Social Tools
Reporting with Social Tools
Reporting with Social Tools
Reporting with Social Tools
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Reporting with Social Tools

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This is one of four workshops I am doing for Northern Kentucky University.

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  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • Reporting with Social Tools

    1. 1. Reporting withsocial media tools Steve Buttry Northern Kentucky University March 31, 2012 #nkujourn
    2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• stephenbuttry@gmail.com
    3. 3. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    4. 4. Personal vs. professional use• Separate accounts OK but not necessary• Always behave professionally, even on private accounts• Be personable on pro accounts• Presume boss (or future boss) will see all posts• Don’t bore pro audience
    5. 5. • Connect w/ sources (balance, disclosure?)• Check pages of agencies, people on beat• Crowdsourcing (ask on their pages as well as yours)• Look for people in the news• Ask for permission to use photos
    6. 6. Options for journalists:• Use personal FB account, all or most public• Journalist page• Enable subscriptions (decide which updates are public)
    7. 7. • Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• NearbyTweets• Breaking news• Crowdsourcing
    8. 8. Why use Twitter?• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with eyewitnesses
    9. 9. Bookmark this pagehttps://twitter.com/#!/search-advanced
    10. 10. Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
    11. 11. More on verification Craig Silverman tips:http://www.cjr.org/behind_the_news/eight_sim ple_rules_for_doing_a.php Mandy Jenkins tips: http://zombiejournalism.com/2011/09/b-s- detection-for-journalists/
    12. 12. Before the big story breaks• Follow lots of local people (NearbyTweets, replies, retweets, check followers)• Join local conversation• Master Twitter search (advanced)• Promote local #hashtag taxonomy (#okstorm)• Use Twitter routinely on your beat
    13. 13. When the big story breaks• Twitter Search • Converse (advanced) • Answer questions• Connect w/ witnesses • Thank contributors• Crowdsource • Promote fresh content• Tweet early & often • Link to new reports• Seek verification (even competitors’)• Address rumors (say • Be human (fun where what you don’t know) appropriate)• Seek photos
    14. 14. Crowdsource
    15. 15. Crowdsource
    16. 16. Say what you don’t know
    17. 17. Use other social tools, too
    18. 18. • Growing swiftly• Users share (pin, re-pin) visual content• 80% of users are women• Heavy use for food, fashion, travel• How might you use?
    19. 19. • Do agencies on beat post photos?• Search for keywords, photos• Invite people to contribute photos on news stories• Connect w/ people posting photos• Seek permission (check conditions)• Give credit
    20. 20. • Do agencies, people on beat use?• Watch for public videos getting attention (will often see links, mentions on Twitter)• Embed in stories, blogs
    21. 21. • “Mayor” is great source about a business or venue (employee or customer)• See who has checked in for breaking news story• Tips might provide questions for stories• Break story w/ Foursquare “shout”
    22. 22. • Connect with sources• Find new sources through connections, groups• Discussions help find experts• Check updates, slides, travel• Search by location & keyword
    23. 23. • Find sources on breaking news stories• Crowdsourcing• Follow sources in Circles• Follow beat topics in Sparks• Interview by video Hangouts
    24. 24. What is curation?Museum curator: Journalism curator:• Studies topic • Studies topic• Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates• Authenticates • Groups related items• Groups related items • Provides context• Provides context • Presents collected• Presents exhibit content
    25. 25. Curation tools• Google & other search engines• Twitter Search (advanced)• Other Social media search• Storify, Storyful, Chirpstory• Blackbird Pie• Quote URL
    26. 26. Time management• Integrate social media into reporting, writing & editing processes• Use lists, TweetDeck, HootSuite to organize the chaos• You can tweet & read tweets quickly• Invest some time• Decide what’s not important
    27. 27. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• stephenbuttry@gmail.com
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