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Reporting with Social Tools
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Reporting with Social Tools


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This is one of four workshops I am doing for Northern Kentucky University.

This is one of four workshops I am doing for Northern Kentucky University.

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  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • Transcript

    • 1. Reporting withsocial media tools Steve Buttry Northern Kentucky University March 31, 2012 #nkujourn
    • 2. Read more about it••• @stevebuttry••
    • 3. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    • 4. Personal vs. professional use• Separate accounts OK but not necessary• Always behave professionally, even on private accounts• Be personable on pro accounts• Presume boss (or future boss) will see all posts• Don’t bore pro audience
    • 5. • Connect w/ sources (balance, disclosure?)• Check pages of agencies, people on beat• Crowdsourcing (ask on their pages as well as yours)• Look for people in the news• Ask for permission to use photos
    • 6. Options for journalists:• Use personal FB account, all or most public• Journalist page• Enable subscriptions (decide which updates are public)
    • 7. • Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• NearbyTweets• Breaking news• Crowdsourcing
    • 8. Why use Twitter?• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with eyewitnesses
    • 9. Bookmark this page!/search-advanced
    • 10. Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
    • 11. More on verification Craig Silverman tips: ple_rules_for_doing_a.php Mandy Jenkins tips: detection-for-journalists/
    • 12. Before the big story breaks• Follow lots of local people (NearbyTweets, replies, retweets, check followers)• Join local conversation• Master Twitter search (advanced)• Promote local #hashtag taxonomy (#okstorm)• Use Twitter routinely on your beat
    • 13. When the big story breaks• Twitter Search • Converse (advanced) • Answer questions• Connect w/ witnesses • Thank contributors• Crowdsource • Promote fresh content• Tweet early & often • Link to new reports• Seek verification (even competitors’)• Address rumors (say • Be human (fun where what you don’t know) appropriate)• Seek photos
    • 14. Crowdsource
    • 15. Crowdsource
    • 16. Say what you don’t know
    • 17. Use other social tools, too
    • 18. • Growing swiftly• Users share (pin, re-pin) visual content• 80% of users are women• Heavy use for food, fashion, travel• How might you use?
    • 19. • Do agencies on beat post photos?• Search for keywords, photos• Invite people to contribute photos on news stories• Connect w/ people posting photos• Seek permission (check conditions)• Give credit
    • 20. • Do agencies, people on beat use?• Watch for public videos getting attention (will often see links, mentions on Twitter)• Embed in stories, blogs
    • 21. • “Mayor” is great source about a business or venue (employee or customer)• See who has checked in for breaking news story• Tips might provide questions for stories• Break story w/ Foursquare “shout”
    • 22. • Connect with sources• Find new sources through connections, groups• Discussions help find experts• Check updates, slides, travel• Search by location & keyword
    • 23. • Find sources on breaking news stories• Crowdsourcing• Follow sources in Circles• Follow beat topics in Sparks• Interview by video Hangouts
    • 24. What is curation?Museum curator: Journalism curator:• Studies topic • Studies topic• Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates• Authenticates • Groups related items• Groups related items • Provides context• Provides context • Presents collected• Presents exhibit content
    • 25. Curation tools• Google & other search engines• Twitter Search (advanced)• Other Social media search• Storify, Storyful, Chirpstory• Blackbird Pie• Quote URL
    • 26. Time management• Integrate social media into reporting, writing & editing processes• Use lists, TweetDeck, HootSuite to organize the chaos• You can tweet & read tweets quickly• Invest some time• Decide what’s not important
    • 27. Read more about it••• @stevebuttry••