Reporting with social media


Published on

These are slides for a workshop on reporting with social media for Everyday Health.

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • Reporting with social media

    1. 1. Reporting with social media Steve Buttry Everyday Health June 8, 2012
    2. 2. Read more about it••• @stevebuttry••
    3. 3. What’s your social strategy?
    4. 4. Great for promotion, but also …• Great for reporting• Find story ideas• Crowdsource• Join the conversation (reply, retweet, ask questions)
    5. 5. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    6. 6. Personal vs. professional use• Separate accounts OK but not necessary• Always behave professionally, even on private accounts• Be personable on pro accounts• Presume boss will see all posts• Don’t bore pro audience
    7. 7. • Connect w/ sources (balance, disclosure?)• Check pages of agencies, people on beat• Crowdsourcing (ask on their pages as well as yours)• Look for people in the news• Ask for permission to use photos
    8. 8. • Create group around topic on your beat• Create page for topic or story
    9. 9. Options for journalists:• Use personal FB account, all or most public• Journalist page• Personal account, enable subscriptions (decide which updates are public)
    10. 10. Why use Twitter?• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with people who experience stories you write about
    11. 11. Bookmark this page!/search-advanced
    12. 12. Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
    13. 13. Say what you don’t know
    14. 14. More on verification Craig Silverman tips: ple_rules_for_doing_a.php Mandy Jenkins tips: detection-for-journalists/
    15. 15. Routine Twitter use• Follow people interested in your topic(replies, retweets, check followers)• Join topical conversation• Master Twitter search (advanced)• Find & promote topical #hashtags (#prostate #cancer)• Use Twitter routinely on your beat
    16. 16. Crowdsource
    17. 17. Crowdsource
    18. 18. Use other social tools, too
    19. 19. • Growing swiftly• Users share (pin, re-pin) visual content• 80% of users are women• Heavy use for food, fashion, travel• Embeddable• How might you use?
    20. 20. • Do agencies on beat post photos?• Search for keywords, photos• Invite people to contribute photos on news stories• Connect w/ people posting photos• Seek permission (check conditions)• Give credit
    21. 21. • Do agencies, people on beat use?• Watch for public videos getting attention (will often see links, mentions on Twitter)• Embed in stories, blogs
    22. 22. • “Mayor” is great source about an org or venue (employee or customer)• See who has checked in for event or breaking news story• Tips might provide questions for stories• Break story w/ Foursquare “shout”
    23. 23. • Connect with sources• Find new sources through connections, groups• Discussions help find experts• Check updates, slides, travel• Search by location & keyword
    24. 24. • Important for search• Find sources• Follow sources in Circles• Follow beat topics in Sparks• Interview by video Hangouts
    25. 25. Niche tools
    26. 26. Social fame is fleeting
    27. 27. Time management• Integrate social media into reporting, writing & editing processes• Use lists, TweetDeck, HootSuite to organize the chaos• You can tweet & read tweets quickly• Invest some time• Decide what’s not important
    28. 28. Ethical considerations• How do you identify yourself?• Ask skeptical questions• Seek verification• Say what you don’t know• Ask question, repeat rumor w/ questions, if at all• Correct quickly
    29. 29. Read more about it••• @stevebuttry••