Social Media: Tools for Journos

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These are slides for a social media workshop for the Saskatchewan Media Guild.

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  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • If I have time, I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a routine (and amusing) daily story.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • Social Media: Tools for Journos

    1. 1. Social Media: Tools for Journos Saskatchewan Media Guild November 9, 2013 #SMGsocial
    2. 2. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com
    3. 3. You’re a journo, not a carrier
    4. 4. Social media toolbox 1. Livetweet events & breaking news 2. Search 3. Crowdsource 4. Monitor community conversation 5. Curate 6. 7. 8. 9. Hashtags Lists Photos & videos Embed content in stories 10.Verification
    5. 5. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    6. 6. • • • • Many more users Much info private Tougher to search Not as immediate (less frequent updates) • Engage, don’t intrude • Great for breaking news • Great real-time search • Engagement not as intrusive • Hashtags help more w/ search, conversation
    7. 7. Getting started on • • • • • • Identify as a journalist in your profile Upload a photo or logo as your avatar Enable use w/ phone Tweet a little before you start following Don’t drink the whole stream Integrate Twitter into your day
    8. 8. Organizing chaos • • • • • • Use Twitter lists TweetDeck & HootSuite help organize Mobile app Check @ mentions Twitter alerts Save regular searches (can be columns in TweetDeck, HootSuite)
    9. 9. Why use here? • More people in your community use Twitter than you think • They’re younger than newspaper readers • Produces content for your website • Powerful search function (find sources) • Changes your newsroom culture • Twitter rocks on breaking news
    10. 10. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    11. 11. Livetweeting exercise Need volunteers to: • Play by play • Commentary • Links • Photos • Video (Vine, Tout) #SMGsocial
    12. 12. Live-tweeting situations • Trials • Meetings • Sporting events (staff and/or public tweets: Friday Night Tweets) • Festivals • Breaking stories Remember to feed site (ScribbleLive, etc.)
    13. 13. Livetweeting tips • • • • • • • Don’t transcribe; observe & report In sports, mix play-by-play & commentary Use hashtag (& check & engage) OK to pause for checking facts, names Note significant pause (halftime, lunch) Fun interludes, exchanges, anecdotes Check facts before you hit “tweet”
    14. 14. Other live-coverage tools • • • • • • ScribbleLive, CoverItLive, LiveblogPro Twitter widgets U-Stream, Qik, Livestream Google+ Hangout w/ YouTube Storify (almost live if you update frequently) Facebook (frequent posts can be annoying)
    15. 15. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    16. 16. Social search • • • • Twitter advanced search Facebook graph search Search for keywords, hashtags, users Search by location (but most tweets aren’t geotagged) • Use Geofeedia (more than just tweets) • Big news? Search: Holy shit, WTF
    17. 17. Tips for finding tweets • Search (Twitter advanced, Google, Topsy, twXplorer) for keywords, location • Check followers & timelines (replies, RTs) • Expand tweets to see conversation • Check profiles • Follow; DM or tweet asking for interview • Make screen grabs (they might delete)
    18. 18. Searching tips • • • • Search for people suddenly in the news Great for searching for sources, groups Tougher to search posts (many are private) Messages will go into “other” box; better to post on wall or seek mutual friends
    19. 19. • Excellent search engine • Search for keywords on résumés • Search by employer (& former employer) • Mutual contacts can introduce
    20. 20. • Foursquare “mayor” may be employee or loyal customer of biz or venue • Who has “checked in” at event, scene • Check Reddit for discussion of your topic (for tips, don’t assume info is verified)
    21. 21. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    22. 22. Crowdsourcing tips • Say what you know, what you need to know • Don’t ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
    23. 23. Crowdsourcing tips • • • • Use Facebook, Twitter, G+, website, paper Search & crowdsource simultaneously Be careful about repeating rumors Invite contact (phone, email)
    24. 24. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    25. 25. Monitor conversation • Follow officials, activists on beat • Searches, alerts for people & keywords on beat • Save location searches for breaking-news terms (fire, emergency, siren) • Save local searches • Join conversation
    26. 26. People to follow • • • • Look for sources (find people) Ask sources Journalists in other communities When someone follows you, check out to see whether you should follow back • When you follow someone, check whom they follow • Tweeps mentioned in interesting tweets
    27. 27. Monitoring tools • Pinterest (especially in food, fashion, travel, crafts, entertainment) • YouTube (do agencies, people in community have YouTube channels?) • SlideShare (are people telling more on slides than they’re telling you?) • Reddit
    28. 28. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    29. 29. What is curation? Museum curator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
    30. 30. NPR’s Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
    31. 31. Curation Situations Tools • • • • • • • • Reaction story Public event Second screen Breaking story Storify Spundge Geofeedia RebelMouse
    32. 32. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    33. 33. Lists • • • • Organize beat by lists Lists save time TweetDeck, HootSuite Create list for story (who’s tweeting about it?) • Embed list in story or blog post
    34. 34. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    35. 35. #Hashtags • • • • • Regular hashtags Event hashtags Breaking news Cause hashtags Humorous
    36. 36. #Hashtag tips • Use existing hashtag if there is one • Search before launching hashtag (avoid duplication) • Look for secondary hashtags, especially in events or breaking news • Hashtags help find witnesses & other sources
    37. 37. #notjustonTwitter • Effective on Instagram & Tout, too • Work on Facebook, but have not caught on yet
    38. 38. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    39. 39. Photo curation Photo sites: Instagram, Flickr, Pinterest, Picasa (don’t forget Facebook, Twitter) Finding photos: Search, Geofeedia, hashtags, ask community to submit Curation tools: Geofeedia, Storify, Spundge, Olapic, embed codes Make contact & ask for more!
    40. 40. Video curation YouTube: strong search engine, most are embeddable Quick video sites: Instagram (15 seconds), Tout (15 seconds, 45 for pro accounts), Vine (6 seconds) Finding photos: Search, Geofeedia, hashtags, ask community to submit Curation tools: Geofeedia, Storify, Spundge
    41. 41. Tout vs. Instagram vs. Vine Tout • 15 seconds (or 45) • Widgets • Multiple social platforms • Channels • Import from camera roll or hard drive Vine • 6 seconds • Can’t edit or import Instagram • Filters • Huge user base • May add more features
    42. 42. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    43. 43. Why embed content? • • • • • • Accuracy Attribution Authenticity Interactivity Visual impact Actual voices
    44. 44. What can you embed? • • • • Public Tweets & Facebook posts Videos (YouTube, Vimeo, Tout, Instagram) Photos (Instagram, Flickr, Pinterest …) Slides & documents (Scribd, SlideShare, DocumentCloud) • Curation (Storify, ScribbleLive, RebelMouse)
    45. 45. Social media = journo tool 1. 2. 3. 4. Live coverage Search Crowdsourcing Monitor conversation 5. Curate conversation 6. 7. 8. 9. Lists Hashtags Photos, videos Embed content in your stories 10. Verify facts
    46. 46. Vetting & verifying • Track back RTs, etc. to source • Look for clusters • Location enabled? • Evaluate the network • Evaluate the history • Links, photos? • Take it old school • Disclose, hedge, repeat • Be brave only in correction Tips from Craig Silverman, Regret the Error
    47. 47. Evaluating tweeps • • • • • • How long have they been tweeting? Check previous tweets, interaction Check bio, links Check Klout score Google name and scam, spammer Contact & interview Tips from Mandy Jenkins, Zombie Journalism
    48. 48. Ethical issues • Identify yourself as a journalist w/ Leader-Post (or whatever is your org) • Behave professionally on personal accounts • Be personable on pro accounts • Discuss w/ editor whether opinion is appropriate
    49. 49. Social fame is fleeting
    50. 50. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
    51. 51. Tips for being conversational: • Monitor @ mentions & reply (answer questions, thank for links, address critics) • Make link posts conversational • RT competition, community bloggers • Ask questions
    52. 52. engagement
    53. 53. Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
    54. 54. Writing benefits of Twitter • Paste lead into tweet box. If it’s >140, challenge whether it’s too long • 140 characters gives great practice at getting to the point
    55. 55. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com

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