Pursue Your Priorities
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Pursue Your Priorities

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    Pursue Your Priorities Pursue Your Priorities Presentation Transcript

    • How (or what)do we give up? Steve Buttry Mid-America Press Institute #mpinews Feb. 17, 2013
    • Read more about it• stevebuttry.wordpress.com (Post-Industrial Journalism category)• slideshare.net/stevebuttry• stephenbuttry@gmail.com• @stevebuttry
    • Management’s biggest lie“We’re going to have to do more withless.”
    • Management’s biggest lie“We’re going to have to do more withless.”Only possible if:1. You’re working inefficiently2. Technology helps increase efficiency
    • What are your priorities?• Social media • Photo galleries• Writing • Print graphics• Live coverage • Investigations• Comment police • Video• Databases • Beat coverage• Print page design • Multimedia• Breaking news • Copy editing• Curation • SEO
    • How do you decide?• Traffic• Print sales• Revenue opportunity• Importance to community• Responsibility• Is someone else doing it?• Shelf life
    • How you don’t decide• Because we’ve always done it
    • What are your priorities?• Social media • Photo galleries• Enterprise • Print graphics• Live coverage • Investigations• Writing • Video• Databases • Beat coverage• Print page design • Multimedia• Breaking news • Copy editing• Curation • SEO
    • If it’s important …• How are you staffing for it?• How are you training for it?• Do your actions reflect the priority?• Does your talk reflect the priority?• Do you need to make time for it?• Do you need to change the workflow?
    • If it’s less important …• Can you stop doing it?• Can you do it less?• Can the community do it?• Can you outsource it?• Can you lower your standards (admit it)?• Can you increase efficiency (automate)?• Can you link to it?
    • Reflect priorities in staff• Breaking news team (or reporter)• Engagement/social media editor• Consolidation of editing, design• Beat assignments• Number of editing layers• Web staff or integrated?• Action matters more than organization
    • Liveblogging saves time• Reporter is attending event anyway• Produces more content• More appropriate print content• Streamlines writing of story• Deeper engagement
    • Video options• Staff-produced video story (allow time, restructure workload)• Video sidebar (quick, adjust workflow)• YouTube embeds (quick search)• Community contributions• Quick, raw clips (Tout, Vine)• Security cameras
    • Live video options• Pick up livestream embed• Livestream yourself (U-Stream, Qik)• Hangout/YouTube embeds (quick search)• Web cam• Link to community video
    • Case studies• Cedar Rapids: Needed flood-related graphics• Connecticut: Breaking news, engagement, investigations, Yale• Consolidated editing, design• Calendars• Partnerships
    • Training options• Budget for seminars & travel• Pursue fellowships• MPI, state associations, beat associations• News University, Lynda, Reynolds Center• Webinars• Staff-led workshops, how-I-did-its• Online resources (my blog)
    • Let’s brainstorm
    • Follow up• stevebuttry.wordpress.com• slideshare.net/stevebuttry• sbuttry@digitalfirstmedia.com• @stevebuttry