Planning Digital 
Enterprise Stories 
Steve Buttry 
Society of Professional Journalists 
Sept. 5, 2014
Slides, links & more 
• stevebuttry.wordpress.com 
• slideshare.net/stevebuttry 
• @stevebuttry 
• stephenbuttry@gmail.com
Think digital from the first 
• Not a “Sunday story” (though it may run 
Sunday in print) 
• Not sweeps week (though broad...
Digital planning questions 
• What are visual opportunities? 
• Data opportunities? 
• Crowdsourcing opportunities? 
• Mob...
Visual opportunities 
• Photos (staff, public, archives) 
• Videos 
• Maps 
• Graphics 
• Multiple tools 
• Consider audio...
Video questions 
• Should reporter shoot? 
• Should visual journalist shoot? Or both? 
• Should you seek videos from publi...
Photo questions 
• Should reporter shoot? 
• Should visual journalist shoot? Or both? 
• Should you seek photos from publi...
Data questions 
• Is public-record data available? 
• Is 3rd-party data available? 
• Do you need to gather/input data? 
•...
Crowdsourcing questions 
• Who knows what you need to learn? 
• General pitch (web, social media, print, 
broadcast)? 
• T...
Traditional process 
Graphic by Meg Pickard
Crowdsourcing process 
Graphic by Meg Pickard
Mobile/tablet questions 
• How will story look in mobile/tablet? 
• What is likely mobile/tablet use? 
• Should you develo...
Engagement questions 
• Review crowdsourcing questions 
• Is the community already discussing? 
Should chat and/or curatio...
Engagement questions 
• Might your project inspire action by 
some in the community? 
• Do you provide how-to-respond info...
Social media questions 
• Do you need hashtag, special account for 
your project? 
• How should you curate/join/lead socia...
Interactive questions? 
• How do words, visuals best interact in 
this story? 
• Let reader direct, rather than linear 
st...
Interactive story tools 
• Storify 
• Thinglink 
• NewHive 
• Prezi 
• Creatavist 
• Collaborate with hacker 
• Learn codi...
Slides, links & more 
• stevebuttry.wordpress.com 
• slideshare.net/stevebuttry 
• @stevebuttry 
• stephenbuttry@gmail.com
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
Planning Digital Enterprise Stories
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Planning Digital Enterprise Stories

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These are slides for an Aug. 28 webinar for the Society of Professional Journalists.

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Planning Digital Enterprise Stories

  1. 1. Planning Digital Enterprise Stories Steve Buttry Society of Professional Journalists Sept. 5, 2014
  2. 2. Slides, links & more • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com
  3. 3. Think digital from the first • Not a “Sunday story” (though it may run Sunday in print) • Not sweeps week (though broadcast version may air then) • What is best time & day for digital audience? • How do you tell for digital audience?
  4. 4. Digital planning questions • What are visual opportunities? • Data opportunities? • Crowdsourcing opportunities? • Mobile/tablet opportunities? • Engagement opportunities? • Social media opportunities? • Interactive opportunities?
  5. 5. Visual opportunities • Photos (staff, public, archives) • Videos • Maps • Graphics • Multiple tools • Consider audio, too
  6. 6. Video questions • Should reporter shoot? • Should visual journalist shoot? Or both? • Should you seek videos from public? • Historical video? (Yours or obtained)? • Search YouTube, other social media for curated videos? • Does video support text or vice versa?
  7. 7. Photo questions • Should reporter shoot? • Should visual journalist shoot? Or both? • Should you seek photos from public? • Historical photos? (Yours or obtained)? • Search Instagram, Flickr, other social media for curated photos? • Does photo support text or vice versa?
  8. 8. Data questions • Is public-record data available? • Is 3rd-party data available? • Do you need to gather/input data? • Can you present interactive database? • Structured archival content? • Database structure for continuing coverage (PolitiFact, Homicide Watch)?
  9. 9. Crowdsourcing questions • Who knows what you need to learn? • General pitch (web, social media, print, broadcast)? • Targeted pitch (Facebook groups, pages)? • Crowdsource before or after publication? Or both?
  10. 10. Traditional process Graphic by Meg Pickard
  11. 11. Crowdsourcing process Graphic by Meg Pickard
  12. 12. Mobile/tablet questions • How will story look in mobile/tablet? • What is likely mobile/tablet use? • Should you develop an app? • Should you engage the mobile audience? • Instructions, encouragement for mobile/tablet use?
  13. 13. Engagement questions • Review crowdsourcing questions • Is the community already discussing? Should chat and/or curation be part of the project? • Will project stimulate discussion? Should you plan chat and/or curation after publication?
  14. 14. Engagement questions • Might your project inspire action by some in the community? • Do you provide how-to-respond info (links, phone numbers, locations)? • Poll (scientific or not) before or after publication?
  15. 15. Social media questions • Do you need hashtag, special account for your project? • How should you curate/join/lead social media discussion before & after? • Should you create Facebook page/group for project? • How can you target promotion?
  16. 16. Interactive questions? • How do words, visuals best interact in this story? • Let reader direct, rather than linear story? • Map or photo as storytelling base? • Timeline? • What’s best tool?
  17. 17. Interactive story tools • Storify • Thinglink • NewHive • Prezi • Creatavist • Collaborate with hacker • Learn coding yourself
  18. 18. Slides, links & more • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com
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