New Revenue Streams for News

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These are slides for a Sept. 29 workshop for the Arizona Newspapers Association.

These are slides for a Sept. 29 workshop for the Arizona Newspapers Association.

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  • These are slides for a workshop for the

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  • 1. Revenue-Building Ideas Steve Buttry Arizona Newspapers Association September 29, 2012
  • 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com• stephenbuttry@gmail.com
  • 3. Clay Shirky: “Nothing will work,but everything might.”
  • 4. Jim Brady:“Theres no silver bullet. Theres just shrapnel.”
  • 5. Shrapnel & dimes• Transactions • Memberships• Apps • Selling social• Data • Targeting• Location • Consignment• Mobile • Direct content sales• Local search • Archives• Social ads • Widgets
  • 6. New assumptions, approachJob to be done: Help me honor loved oneTraditional solutions: Formulaic obit bynews staff, sappy obit by funeral homePrevious disruption: Legacy.comOpportunity: Commissioned multimedialife stories
  • 7. Life story opportunities• Commissioned obits (journalist tells life story, paid by family)• Flexible pricing• Obituary, website, booklet, video• Not just obits: weddings, retirements, anniversaries, milestones• Set standards to ensure accuracy
  • 8. Group exercise• Mobile service for drivers• Rethink jobs or homes verticals• Selling social media ads, services• Biz plan around mobile newsrom• Flesh out life stories plan• Other personal content• Something else?
  • 9. Personal content• Births • Parenthood• Youth milestones • Divorce• School • Illness• Graduation • Empty nesters• College life • Retirement• Military service • Reunions• Weddings • Pets
  • 10. Consider• Job to be done for user? For business?• Revenue source: Who pays? How much? How do you sell?• Content/engagement approach: Who would use? Why? What do you do?
  • 11. Group exercise• Mobile service for drivers• Rethink jobs or homes verticals• Rethink parenting services• Selling social media ads, services• Biz plan around mobile newsrom• Flesh out life stories plan• Something else?
  • 12. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com• stephenbuttry@gmail.com