Mobile-First Strategy
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Mobile-First Strategy

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These are slides for a presentation Feb. 7, 2011 to the Reese Felts Digital Newsroom at the University of North Carolina.

These are slides for a presentation Feb. 7, 2011 to the Reese Felts Digital Newsroom at the University of North Carolina.

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  • I will make a presentation on mobile-first strategy for Reese Felts Digital Newsroom Feb. 7 at the University of North Carolina.
  • I’ll tell the participants they can read the full Mobile-First Strategy on my blog
  • I’ll note the projected huge growth in local mobile advertising
  • We’ll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
  • We’ll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
  • We’ll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
  • I’ll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
  • I’ll discuss how TBD’s apps were developed to provide useful content to the mobile user.
  • We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
  • We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
  • We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
  • … Gowalla …
  • … and now Facebook
  • I’m just going to give an overview of mobile-first strategy. I’ll reserve most of the time for discussion. This slide or the next one will be the last slide I am planning to show. I left some slides about Twitter and crowdsourcing to follow these slides if the questions take us in one of those directions.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin, using material from people in the community on mobile devices.
  • I’ll mention Ushahidi as a new tool with great possibilities for mobile engagement.
  • I’ll discuss how TBD’s Mandy Jenkins is developing Crowdmaps to gather information from our mobile community.
  • This slide is based on this blog post: http://stevebuttry.wordpress.com/2010/04/13/a-mobile-first-project-for-your-community-on-the-go/

Mobile-First Strategy Mobile-First Strategy Presentation Transcript

  • Mobile-First Strategy Steve Buttry Reese Felts Digital Newsroom University of North Carolina Feb. 7, 2011 [email_address] , @stevebuttry, tbd.com
  • Read more
    • Mobile strategy blog posts at stevebuttry.wordpress.com
    • A Blueprint for the Complete Community Connection
    • tbd.com
    • TBD app for iPhone or Android
    • Slideshare.net/stevebuttry
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  • Upheaval & Opportunity
    • 82% of adults use cell phones
    • 23% of adults live in household w/ cell phone & no landline
    • 35% of adults have cell phones w/ apps
    • Source: Pew Internet & American Life Project
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  • Mobile opportunity Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”
  • Mobile opportunity
    • Local mobile ad opportunity is bigger than:
    • Newspapers’ 2009 ad revenue drop
    • Newspapers’ retail ad drop 2005-2009
    • Total 2008 newspaper classified revenue
    • Any newspaper classified vertical at peak
    Sources: Borrell Associates & Newspaper Association of America Details: stevebuttry.wordpress.com
  • Mobile-first strategy
    • Text alerts
    • Email
    • Applications (phones & tablets)
    • Social media (tweets, check-ins, tips)
    • Location-based news, info & commerce
    • Easy-to-use mobile websites
    • Device-flexible (not device-agnostic)
    • Games (phones, iPads great for games)
  • Mobile news-gathering
    • Reporters with smartphones (shooting photos & videos, tweeting & texting from events, disaster & crime scenes)
    • Easy submission tools for the public
    • Curation of tweets, check-ins, tips, twitpics
  • Driving
    • How often do you buy a car?
  • Driving
    • How often do you buy a car?
    • How often do you drive, gas up, service car, park?
  • Driving
    • How often do you buy a car?
    • How often do you drive, gas up, service car, park?
    • Connect drivers with information they need daily
    • Connect auto services with drivers
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  • Mobile: Everyone’s job
    • Executives emphasize mobile priority
    • Journalists focus on mobile news & info delivery & presentation
    • Tech staff focuses on mobile apps
    • Designers focus on mobile design
    • Sales staff meets business customers’ mobile needs
  • Mobile-first newsroom
    • Top leaders stress & show mobile priority
    • Every staffer with smart phone
    • Mobile planning, emphasis in meetings
    • Designated mobile leader
    • Work closely w/ tech & sales staffs to pursue mobile opportunities
  • Questions?
    • Ask questions now,
    • by email ( [email_address] )
    • or DM (@ stevebuttry )
  • Read more
    • Mobile strategy blog posts at stevebuttry.wordpress.com
    • A Blueprint for the Complete Community Connection
    • tbd.com
    • TBD app for iPhone or Android
    • Slideshare.net/stevebuttry
  • @statesman case study
  • Crowdsource
  • Crowdsource
  • Say what you don’t know
  • Converse w/ public
  • Link to fresh content
  • Link to fresh content
  • Use hashtags
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  • A mobile-first project
    • Twitter hashtag
    • Photo contests
    • Text alerts
    • Liveblog
    • Crowdmap
    • Short code
    Community going to distant event
    • User photos
    • Foursquare
    • Local ad sales
    • Mobile coupons
    • Collaborate w/ media in host city
    • Advance promotion
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