Liveblogging Webinar for Chips Quinn Scholars

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These are slides for a webinar on liveblogging

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  • Hurricane Sandy coverage, Sandy Hook, Aurora….and smaller too: Weather, fire, etc.
  • World series parade in SF, court cases, press conferences, preps games, etc.
  • Ann Coulter in the Thunderdome election day chat, could be on staff, a member of the community, with one or more people. Critics, reporters, with the editor, etc.
  • NCAA chat with several writers, food chats, special education chats with parents, etc.
  • Oscars Liveblog, Super Bowl, The Bachelor, etc.
  • Can bring in accounts or hashtags, pre-approved or not Snowstorm liveblog a few weeks back we brought in short videos from the field using Tout
  • Can bring in accounts or hashtags, pre-approved or not Snowstorm liveblog a few weeks back we brought in short videos from the field using Tout
  • Liveblogging Webinar for Chips Quinn Scholars

    1. 1. Liveblogging Steve Buttry Chips Quinn Scholars webinar Aug. 6, 2013 #dfmlive
    2. 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • sbuttry@digitalfirstmedia.com Some of these slides are from Mandy Jenkins & Chris March
    3. 3. Why to liveblog • Immediacy • News value • Storytelling • Traffic, revenue, sponsorships • Community engagement, loyalty • Interactivity • Saving time
    4. 4. Gettysburg engagement • More than 1,000 uniques daily, peak of 6,462 • 5 days > 2K page views, peak of 7,728 • 5 days > 35K engagement minutes, peak of 96K+
    5. 5. Liveblogging situations • Breaking story • Meeting • Event (festival, march, concert, trial) • Daylong (Election Day, weather) • Sporting event (can use fans, bloggers, HS journos) • Live chat
    6. 6. Liveblogging prep • Get names (confirm spelling), titles in advance (ask, get program, etc.) • Set scene, saying what you’re covering & that you’re live-tweeting • Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
    7. 7. Tips, techniques • Short, frequent takes • Space isn’t an issue; engagement is • Liveblog becomes notebook for story • Consider links, polls, photos, audio, video • Tweet & Tout, feeding hashtag • Promote live & replays • OK to step away for question, video, etc.
    8. 8. Liveblogging issues • Accuracy (stress verification, ask questions, seek links & documentation, correct quickly and candidly) • Rough copy • Sports credentials, court access • Multi-tasking • Learning curve
    9. 9. Live-tweeting tips • Don’t transcribe; observe & report • In sports, mix play-by-play & commentary • Use hashtag (& check & engage) • OK to pause for checking facts, names • Note significant pause (halftime, lunch) • Fun interludes, exchanges, anecdotes • Check facts before you hit “tweet”
    10. 10. DFM ScribbleLive Accounts • “White label” accounts distributed by cluster & Thunderdome • Embeddable chats for every site within the cluster
    11. 11. Types of Live Events
    12. 12. Breaking News Coverage
    13. 13. Planned Event Coverage
    14. 14. Q&As
    15. 15. Topical Chats Around a Community
    16. 16. Second Screen Experiences
    17. 17. Live Event Options • Auto-curated or staffed – or both • Allow readers to ask questions or comment • Participants contribute on site, mobile app or via Twitter • Add in photos, videos, links, polls, etc. • Pair with a livestream or Google Hangout
    18. 18. Scribblelive Syndication Marketplace • https://market.scribblelive.com • Access to content from other providers • Much of it is free • Ability to localize • Reach larger audience
    19. 19. More ScribbleLive Training http://bit.ly/scribblecourses •How-tos •Specialized topic sessions for sports, politics, court reporting & more •Get ideas for monetization
    20. 20. ScribbleLive Support scribbleadmins@digitalfirstmedia.com Live Channel Manger for DFM Chris March -- @marchmcfly cmarch@digitalfirstmedia.com

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