Liveblogging as stories unfold Steve Buttry Gazette Communications American Society of News Editors April 21, 2009 webinar

Why to liveblog Immediacy User loyalty Traffic User engagement (time spent on site) Interactivity Saving time

Immediacy

User loyalty

Traffic

User engagement (time spent on site)

Interactivity

Saving time

How to liveblog Update (time-stamp) in blogging software Use CoverItLive Twitter (by itself or feeding CoverItLive) Video stream Raw, edited or moderated

Update (time-stamp) in blogging software

Use CoverItLive

Twitter (by itself or feeding CoverItLive)

Video stream

Raw, edited or moderated

Tips, techniques Short, frequent takes Space isn’t an issue; engagement is Liveblog becomes notebook for story Consider links Consider polls Promote live & replays Tweet links to liveblogs

Short, frequent takes

Space isn’t an issue; engagement is

Liveblog becomes notebook for story

Consider links

Consider polls

Promote live & replays

Tweet links to liveblogs

Liveblogging issues Accuracy (stress verification, correct quickly and candidly) Rough copy Sports credentials Multi-tasking Learning curve

Accuracy (stress verification, correct quickly and candidly)

Rough copy

Sports credentials

Multi-tasking

Learning curve

Types of liveblogs* Caucus Blog (straightforward play-by-play) Political Doctor (running commentary) Spout (steady stream of tweets) Film School Rejects (constant interaction) The Uptake (public chats, without much from the host * Daniel Marrin of BeatBlogging.org

Caucus Blog (straightforward play-by-play)

Political Doctor (running commentary)

Spout (steady stream of tweets)

Film School Rejects (constant interaction)

The Uptake (public chats, without much from the host

* Daniel Marrin of BeatBlogging.org

Points to remember Standard of completeness changes; commitment to accuracy remains Attribute, verify, seek verification Conversation, not monologue Consider tone (is opinion or humor appropriate in this setting, for this blogger?)

Standard of completeness changes; commitment to accuracy remains

Attribute, verify, seek verification

Conversation, not monologue

Consider tone (is opinion or humor appropriate in this setting, for this blogger?)