Facebook Engagement
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Facebook Engagement

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These are slides for a webinar on effective Facebook engagement for Digital First Media journalists. They accompany this blog post: http://wp.me/poqp6-2zd

These are slides for a webinar on effective Facebook engagement for Digital First Media journalists. They accompany this blog post: http://wp.me/poqp6-2zd

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http://www.cnet.com 11,583
http://stevebuttry.wordpress.com 8,555
http://news.cnet.com 4,147
http://m.cnet.com 1,411
http://www.scoop.it 296
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http://dalalyft.blogspot.se 38
http://translate.googleusercontent.com 14
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https://twitter.com 6
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Transcript

  • 1. Effective engagement on Steve Buttry Digital First Media webinar October 11, 2012
  • 2. What’s going on?
  • 3. 2 things that help most• Post photos, not updates• Start conversations (not headlines)
  • 4. Best practice: Post photos
  • 5. Feel-good photos
  • 6. Breaking news
  • 7. Breaking news
  • 8. Breaking news
  • 9. Odd photos
  • 10. Seasonal photos
  • 11. Seasonal photos
  • 12. Seasonal photos
  • 13. Non-photo images
  • 14. Best practice: Ask question
  • 15. Best practice: Ask question
  • 16. Best practice: Ask question
  • 17. Best practice: Ask question
  • 18. Best practice: Ask question
  • 19. Best practice: Ask question
  • 20. Best practice: Ask question
  • 21. Best practice: Include link
  • 22. Best practice: full URL
  • 23. Best practice: Prompts
  • 24. Best practice: Crowdsource
  • 25. Best practice: Crowdsource
  • 26. Best practice: Crowdsource
  • 27. Best practice: Crowdsource
  • 28. Best practice: keywords
  • 29. Photo issues• Post one photo of slideshow, with link• Do you have rights? (Not for AP, Getty)• For user-submitted photos, specify in terms that you might use on Facebook• Include link in cutline (when appropriate)• Weak photo not likely to engage
  • 30. Experiment
  • 31. Other engagement tips• Engage with comments• Post and/or share from personal pages (selectively; don’t be a spammer)• Post on pages of interested community groups• Display share buttons prominently on story pages
  • 32. Other engagement tips• Tag sources in posts• Ask sources to share your posts on Facebook• Comment on related posts (interest groups, other news orgs’ pages) and share your link
  • 33. What’s the best time?• Early morning is print newspaper time, not Facebook time (see how it works)• Peak Facebook traffic: 1-3 pm local time• Facebook use goes up in evening (& weekend) – what can you post then?
  • 34. Staff Facebook use• Subscriptions probably more effective than journalist pages (need to be public or decide which posts are public)• Post your stories on your account/page• Share, like & comment on some colleagues’ stories• Engage w/ comments on your stories
  • 35. Broaden your engagement• Step up Twitter engagement• Be sure to post to Google+• Share images on Pinterest, Instagram
  • 36. Let’s experiment• Try photos, questions• Try different approaches• Try different times of day & evening• Try posting different volumes• Post results on Google doc• Share doc: sbuttry@digitalfirstmedia.com
  • 37. Follow up• Blog post at stevebuttry.wordpress.com• Google doc to record what works (and what doesn’t)• I’ll blog about experimentation results• We’re following up w/ Facebook & will report what they tell us