Facebook Engagement

Effective engagement on Steve Buttry Digital First Media webinar October 11, 2012

What’s going on?

2 things that help most• Post photos, not updates• Start conversations (not headlines)

Best practice: Post photos

Feel-good photos

Breaking news

Odd photos

Seasonal photos

Non-photo images

Best practice: Ask question

Best practice: Include link

Best practice: full URL

Best practice: Prompts

Best practice: Crowdsource

Best practice: keywords

Photo issues• Post one photo of slideshow, with link• Do you have rights? (Not for AP, Getty)• For user-submitted photos, specify in terms that you might use on Facebook• Include link in cutline (when appropriate)• Weak photo not likely to engage

Experiment

Other engagement tips• Engage with comments• Post and/or share from personal pages (selectively; don’t be a spammer)• Post on pages of interested community groups• Display share buttons prominently on story pages

Other engagement tips• Tag sources in posts• Ask sources to share your posts on Facebook• Comment on related posts (interest groups, other news orgs’ pages) and share your link

What’s the best time?• Early morning is print newspaper time, not Facebook time (see how it works)• Peak Facebook traffic: 1-3 pm local time• Facebook use goes up in evening (& weekend) – what can you post then?

Staff Facebook use• Subscriptions probably more effective than journalist pages (need to be public or decide which posts are public)• Post your stories on your account/page• Share, like & comment on some colleagues’ stories• Engage w/ comments on your stories

Broaden your engagement• Step up Twitter engagement• Be sure to post to Google+• Share images on Pinterest, Instagram

Let’s experiment• Try photos, questions• Try different approaches• Try different times of day & evening• Try posting different volumes• Post results on Google doc• Share doc: sbuttry@digitalfirstmedia.com

Follow up• Blog post at stevebuttry.wordpress.com• Google doc to record what works (and what doesn’t)• I’ll blog about experimentation results• We’re following up w/ Facebook & will report what they tell us

http://www.cnet.com	11247
http://stevebuttry.wordpress.com	8092
http://news.cnet.com	3792
http://m.cnet.com	1382
http://www.scoop.it	296
http://www.dalalyft.blogspot.se	48
http://dalalyft.blogspot.se	37
http://www.earthshareintranet.org	30
http://translate.googleusercontent.com	14
http://earthshareintranet.org	12
https://twitter.com	6
http://www.newsblur.com	6
http://www.twylah.com	6
http://www.komputeron.com	5
http://nomediumspared.wordpress.com	5
http://www.entreprise-marketing.fr	2
http://www.diffbot.com&_=1350478455838 HTTP	1
http://www.diffbot.com&_=1350474861387 HTTP	1
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http://sonar9.com	1
http://www.diffbot.com&_=1350481465159 HTTP	1
http://proxy.zazna.com	1
http://dalalyft.blogspot.de	1
http://sandbox.clipboard.com	1
http://www.diffbot.com&_=1350468259947 HTTP	1
http://www.diffbot.com&_=1350461643621 HTTP	1
http://www.diffbot.com&_=1350441262821 HTTP	1
http://dalalyft.blogspot.com	1
http://www.diffbot.com&_=1350434740677 HTTP	1
http://www.diffbot.com&_=1350438290685 HTTP	1
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http://k5software.info	1

Facebook Engagement

by Steve Buttry on Oct 12, 2012

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Facebook Engagement Presentation Transcript