Facebook Engagement
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Facebook Engagement

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These are slides for a webinar on effective Facebook engagement for Digital First Media journalists. They accompany this blog post: http://wp.me/poqp6-2zd

These are slides for a webinar on effective Facebook engagement for Digital First Media journalists. They accompany this blog post: http://wp.me/poqp6-2zd

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http://stevebuttry.wordpress.com 8521
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Facebook Engagement Facebook Engagement Presentation Transcript

  • Effective engagement on Steve Buttry Digital First Media webinar October 11, 2012
  • What’s going on?
  • 2 things that help most• Post photos, not updates• Start conversations (not headlines)
  • Best practice: Post photos
  • Feel-good photos
  • Breaking news
  • Breaking news
  • Breaking news
  • Odd photos
  • Seasonal photos
  • Seasonal photos
  • Seasonal photos
  • Non-photo images
  • Best practice: Ask question
  • Best practice: Ask question
  • Best practice: Ask question
  • Best practice: Ask question
  • Best practice: Ask question
  • Best practice: Ask question
  • Best practice: Ask question
  • Best practice: Include link
  • Best practice: full URL
  • Best practice: Prompts
  • Best practice: Crowdsource
  • Best practice: Crowdsource
  • Best practice: Crowdsource
  • Best practice: Crowdsource
  • Best practice: keywords
  • Photo issues• Post one photo of slideshow, with link• Do you have rights? (Not for AP, Getty)• For user-submitted photos, specify in terms that you might use on Facebook• Include link in cutline (when appropriate)• Weak photo not likely to engage
  • Experiment
  • Other engagement tips• Engage with comments• Post and/or share from personal pages (selectively; don’t be a spammer)• Post on pages of interested community groups• Display share buttons prominently on story pages
  • Other engagement tips• Tag sources in posts• Ask sources to share your posts on Facebook• Comment on related posts (interest groups, other news orgs’ pages) and share your link
  • What’s the best time?• Early morning is print newspaper time, not Facebook time (see how it works)• Peak Facebook traffic: 1-3 pm local time• Facebook use goes up in evening (& weekend) – what can you post then?
  • Staff Facebook use• Subscriptions probably more effective than journalist pages (need to be public or decide which posts are public)• Post your stories on your account/page• Share, like & comment on some colleagues’ stories• Engage w/ comments on your stories
  • Broaden your engagement• Step up Twitter engagement• Be sure to post to Google+• Share images on Pinterest, Instagram
  • Let’s experiment• Try photos, questions• Try different approaches• Try different times of day & evening• Try posting different volumes• Post results on Google doc• Share doc: sbuttry@digitalfirstmedia.com
  • Follow up• Blog post at stevebuttry.wordpress.com• Google doc to record what works (and what doesn’t)• I’ll blog about experimentation results• We’re following up w/ Facebook & will report what they tell us