Photo issues• Post one photo of slideshow, with link• Do you have rights? (Not for AP, Getty)• For user-submitted photos, specify in terms that you might use on Facebook• Include link in cutline (when appropriate)• Weak photo not likely to engage
Other engagement tips• Engage with comments• Post and/or share from personal pages (selectively; don’t be a spammer)• Post on pages of interested community groups• Display share buttons prominently on story pages
Other engagement tips• Tag sources in posts• Ask sources to share your posts on Facebook• Comment on related posts (interest groups, other news orgs’ pages) and share your link
What’s the best time?• Early morning is print newspaper time, not Facebook time (see how it works)• Peak Facebook traffic: 1-3 pm local time• Facebook use goes up in evening (& weekend) – what can you post then?
Staff Facebook use• Subscriptions probably more effective than journalist pages (need to be public or decide which posts are public)• Post your stories on your account/page• Share, like & comment on some colleagues’ stories• Engage w/ comments on your stories
Broaden your engagement• Step up Twitter engagement• Be sure to post to Google+• Share images on Pinterest, Instagram
Let’s experiment• Try photos, questions• Try different approaches• Try different times of day & evening• Try posting different volumes• Post results on Google doc• Share doc: firstname.lastname@example.org
Follow up• Blog post at stevebuttry.wordpress.com• Google doc to record what works (and what doesn’t)• I’ll blog about experimentation results• We’re following up w/ Facebook & will report what they tell us