Engagement Workshop Vacaville
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Engagement Workshop Vacaville

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These are slides for a Digital First Media engagement workshop at the Vacaville Reporter.

These are slides for a Digital First Media engagement workshop at the Vacaville Reporter.

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  • Can bring in accounts or hashtags, pre-approved or notSnowstorm liveblog a few weeks back we brought in short videos from the field using Tout

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  • 1. Better Journalism Through Engagement Northern California Newsrooms December 2013 #DFMengage
  • 2. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry sbuttry@digitalfirstmedia.com
  • 3. Introductions • • • • • Name Newsroom What you do Recent engagement success/challenge What would make today a success for you?
  • 4. Throughout the day • Choose 1 or 2 things to try this week • Choose 1 or 2 things to try next week • Choose 1 or 2 things to dig in deeper with us • Write down follow-up questions • Slides and links on my blog
  • 5. What is engagement?
  • 6. Tools of engagement
  • 7. Ways of engaging • Community blogs • Seek community content (words, photos, videos) • Curation, aggregation • Contests • Don’t forget the newspaper! • Face to face
  • 8. Engaging community voices Martin Reynolds
  • 9. The Social Media Conversation
  • 10. Great for promotion, but also … • • • • Great for reporting Find story ideas Crowdsource Join & spur the conversation (reply, retweet, ask questions)
  • 11. engagement Photos engage better than updates
  • 12. engagement
  • 13. Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
  • 14. Engagement tips: • Engage with comments • Post and/or share from personal pages (selectively; don’t be a spammer) • Crowdsource on community pages (not just yours) • No AP photos
  • 15. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
  • 16. Tips for being conversational: • Monitor @ mentions & reply (answer questions, thank for links, address critics) • Make link posts conversational • RT competition, community bloggers • Ask questions
  • 17. Monitor community conversation: • Save searches for key names, hashtags • Save location searches for breaking-news terms (fire, emergency, siren) • Make lists (HootSuite, TweetDeck columns) of key community users • Reply & RT
  • 18. Encourage staff to be conversational: • Be personable (can do that w/o stating opinions) • More than just links • Listen to community; reply & RT • Livetweeting events
  • 19. What’s your social-media voice • • • • All about me? Join other conversations? Appropriate to content (light, serious)? Who would your social-media voice be (think of a character)?
  • 20. Crowdsourcing tips • Say what you know, what you need to know • Don’t ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
  • 21. Liveblogging
  • 22. Why to liveblog • • • • • • • Immediacy News value Storytelling Traffic, revenue, sponsorships Community engagement, loyalty Interactivity Saving time
  • 23. Gettysburg engagement • More than 1,000 uniques daily, peak of 6,462 • 5 days > 2K page views, peak of 7,728 • 5 days > 35K engagement minutes, peak of 96K+
  • 24. Liveblogging situations • • • • • Breaking story Meeting Event (festival, march, concert, trial) Daylong (Election Day, weather) Sporting event (can use fans, bloggers, HS journos) • Live chat
  • 25. Liveblogging prep • Get names (confirm spelling), titles in advance (ask, get program, etc.) • Set scene, saying what you’re covering & that you’re live-tweeting • Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
  • 26. Tips, techniques • • • • • • • Short, frequent takes Space isn’t an issue; engagement is Liveblog becomes notebook for story Consider links, polls, photos, audio, video Tweet & Tout, feeding hashtag Promote live & replays OK to step away for question, video, etc.
  • 27. Liveblogging issues • Accuracy (stress verification, ask questions, seek links & documentation, correct quickly and candidly) • Rough copy • Sports credentials, court access • Multi-tasking • Learning curve
  • 28. Live-tweeting tips • • • • • • • Don’t transcribe; observe & report In sports, mix play-by-play & commentary Use hashtag (& check & engage) OK to pause for checking facts, names Note significant pause (halftime, lunch) Fun interludes, exchanges, anecdotes Check facts before you hit “tweet”
  • 29. DFM ScribbleLive Accounts • “White label” accounts distributed by cluster & Thunderdome • Embeddable chats for every site within the cluster
  • 30. Live Event Options • Auto-curated or staffed – or both • Allow readers to ask questions or comment • Participants contribute on site, mobile app or via Twitter • Add in photos, videos, links, polls, etc. • Pair with a livestream or Google Hangout
  • 31. More ScribbleLive Training http://bit.ly/scribblecourses • How-tos • Specialized topic sessions for sports, politics, court reporting & more • Get ideas for monetization
  • 32. ScribbleLive Support scribbleadmins@digitalfirstmedia.com Live Channel Manger for DFM Chris March -- @marchmcfly cmarch@digitalfirstmedia.com
  • 33. Video engagement • • • • • • Surveillance video Seek submissions from community Vine, Tout Google Voice + still photos Search YouTube, Vimeo Hangout (live on YouTube)
  • 34. Video engagement • • • • • POV camera Live webcam Post raw video Live coverage Video from source, agency