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Better Journalism
Through Engagement
Steve Buttry
El Paso Times
November 14, 2013
#DFMengage
Read more about it
•
•
•
•

stevebuttry.wordpress.com
slideshare.net/stevebuttry
@stevebuttry
sbuttry@digitalfirstmedia.co...
What is engagement?
You’re a journo, not a carrier
Tell stories as they unfold
Why to liveblog
•
•
•
•
•
•
•

Immediacy
News value
Storytelling
Traffic, revenue, sponsorships
Community engagement, loya...
Liveblogging situations
•
•
•
•
•

Breaking story
Meeting
Event (festival, march, concert, trial)
Daylong (Election Day, w...
Liveblogging prep
• Get names (confirm spelling), titles in
advance (ask, get program, etc.)
• Set scene, saying what you’...
Tips, techniques
•
•
•
•
•
•
•

Short, frequent takes
Space isn’t an issue; engagement is
Liveblog becomes notebook for st...
Liveblogging issues
• Accuracy (stress verification, ask
questions, seek links & documentation,
correct quickly and candid...
Livetweeting tips
•
•
•
•
•
•
•

Don’t transcribe; observe & report
In sports, mix play-by-play & commentary
Use hashtag (...
Liveblogging approaches
• Create a live story for breaking news with your
own photos, text and updates
• Hold live chats w...
Liveblogging training
Courses for topic areas, monetization and
coverage ides at:

training.scribblelive.com/
Great for promotion, but also …
•
•
•
•

Great for reporting
Find story ideas
Crowdsource
Join & spur the conversation (re...
engagement
Photos engage better than updates
engagement
Why converse w/ no link?
• Question invites conversation
• Engagement w/ question boosts
views/engagement on subsequent li...
Engagement tips:
• Engage with comments
• Post and/or share from personal pages
(selectively; don’t be a spammer)
• Crowds...
CT Twitter study:
• Newsroom accounts mostly heads & links
• @5thDistrictCT conversational (links to
competition, RTs, rep...
Tips for being conversational:
• Monitor @ mentions & reply (answer
questions, thank for links, address critics)
• Make li...
Monitor community conversation:
• Save searches for key names, hashtags
• Save location searches for breaking-news
terms (...
Crowdsourcing tips
• Say what you know, what you need to
know
• Don’t ask for help; invite people to tell
their stories, s...
What is curation?
Museum curator:
• Studies topic
• Chooses relevant
content (other
sources & museum
collection)
• Authent...
NPR’s Andy Carvin
“I think curation has always been a
part of journalism; we just didn't call it
that.” – quoted in The At...
Curation
Situations

Tools

•
•
•
•

•
•
•
•

Reaction story
Public event
Second screen
Breaking story

Storify
Spundge
Ge...
Photo curation
Photo sites: Instagram, Flickr, Pinterest,
Picasa (don’t forget Facebook, Twitter)
Finding photos: Search, ...
Be extra careful during breaking news situations
•
•
•
•

Contact source
Check timeline of posts
Look at location
Use reve...
Video engagement
•
•
•
•
•
•

Surveillance video
Seek submissions from community
Vine, Tout
Google Voice + still photos
Se...
Video engagement
•
•
•
•
•

POV camera
Live webcam
Post raw video
Live coverage
Video from source, agency
Read more about it
•
•
•
•

stevebuttry.wordpress.com
slideshare.net/stevebuttry
@stevebuttry
sbuttry@digitalfirstmedia.co...
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
El Paso Engagement Workshop
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El Paso Engagement Workshop

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These are slides for an engagement workshop for the El Paso Times.

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  • Go right to the web
  • Really nice mobile app, thoughreporters can also participate via Twitter
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • Transcript of "El Paso Engagement Workshop"

    1. 1. Better Journalism Through Engagement Steve Buttry El Paso Times November 14, 2013 #DFMengage
    2. 2. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry sbuttry@digitalfirstmedia.com (Some slides are from Mandy Jenkins, Ivan Lajara)
    3. 3. What is engagement?
    4. 4. You’re a journo, not a carrier
    5. 5. Tell stories as they unfold
    6. 6. Why to liveblog • • • • • • • Immediacy News value Storytelling Traffic, revenue, sponsorships Community engagement, loyalty Interactivity More productive; you’re there anyway
    7. 7. Liveblogging situations • • • • • Breaking story Meeting Event (festival, march, concert, trial) Daylong (Election Day, weather) Sporting event (can use fans, bloggers, HS journos) • Live chat
    8. 8. Liveblogging prep • Get names (confirm spelling), titles in advance (ask, get program, etc.) • Set scene, saying what you’re covering & that you’re live-tweeting • Describe your circumstances, vantage point: at event, watching on TV, curating tweets
    9. 9. Tips, techniques • • • • • • • Short, frequent takes Space isn’t an issue; engagement is Liveblog becomes notebook for story Consider links, polls, photos, audio, video Tweet & Tout, feeding hashtag Promote live & replays OK to step away for question, video, etc.
    10. 10. Liveblogging issues • Accuracy (stress verification, ask questions, seek links & documentation, correct quickly and candidly) • Rough copy • Sports credentials, court access • Multi-tasking • Learning curve
    11. 11. Livetweeting tips • • • • • • • Don’t transcribe; observe & report In sports, mix play-by-play & commentary Use hashtag (& check & engage) OK to pause for checking facts, names Note significant pause (halftime, lunch) Fun interludes, exchanges, anecdotes Check facts before you hit “tweet”
    12. 12. Liveblogging approaches • Create a live story for breaking news with your own photos, text and updates • Hold live chats with reporters about coverage • Hold live chats with local newsmakers • Feed in tweets from staff and/or community during events or breaking news • Create a second screen experience for sports, debates or TV
    13. 13. Liveblogging training Courses for topic areas, monetization and coverage ides at: training.scribblelive.com/
    14. 14. Great for promotion, but also … • • • • Great for reporting Find story ideas Crowdsource Join & spur the conversation (reply, retweet, ask questions)
    15. 15. engagement Photos engage better than updates
    16. 16. engagement
    17. 17. Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
    18. 18. Engagement tips: • Engage with comments • Post and/or share from personal pages (selectively; don’t be a spammer) • Crowdsource on community pages (not just yours) • No AP photos
    19. 19. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
    20. 20. Tips for being conversational: • Monitor @ mentions & reply (answer questions, thank for links, address critics) • Make link posts conversational • RT competition, community bloggers • Ask questions
    21. 21. Monitor community conversation: • Save searches for key names, hashtags • Save location searches for breaking-news terms (fire, emergency, siren) • Make lists (HootSuite, TweetDeck columns) of key community users • Reply & RT
    22. 22. Crowdsourcing tips • Say what you know, what you need to know • Don’t ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
    23. 23. What is curation? Museum curator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
    24. 24. NPR’s Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
    25. 25. Curation Situations Tools • • • • • • • • Reaction story Public event Second screen Breaking story Storify Spundge Geofeedia RebelMouse
    26. 26. Photo curation Photo sites: Instagram, Flickr, Pinterest, Picasa (don’t forget Facebook, Twitter) Finding photos: Search, Geofeedia, hashtags, ask community to submit Curation tools: Geofeedia, Storify, Spundge, Olapic, Media Center, embeds Make contact & ask for more!
    27. 27. Be extra careful during breaking news situations • • • • Contact source Check timeline of posts Look at location Use reverse image search, especially with dramatic images: http://www.google.com/images http://tineye.com http://karmadecay.com/ (reddit)
    28. 28. Video engagement • • • • • • Surveillance video Seek submissions from community Vine, Tout Google Voice + still photos Search YouTube, Vimeo Hangout (live on YouTube)
    29. 29. Video engagement • • • • • POV camera Live webcam Post raw video Live coverage Video from source, agency
    30. 30. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry sbuttry@digitalfirstmedia.com (Some slides are from Mandy Jenkins, Ivan Lajara)
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