El Paso Engagement Workshop

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These are slides for an engagement workshop for the El Paso Times.

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  • Go right to the web
  • Really nice mobile app, thoughreporters can also participate via Twitter
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • El Paso Engagement Workshop

    1. 1. Better Journalism Through Engagement Steve Buttry El Paso Times November 14, 2013 #DFMengage
    2. 2. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry sbuttry@digitalfirstmedia.com (Some slides are from Mandy Jenkins, Ivan Lajara)
    3. 3. What is engagement?
    4. 4. You’re a journo, not a carrier
    5. 5. Tell stories as they unfold
    6. 6. Why to liveblog • • • • • • • Immediacy News value Storytelling Traffic, revenue, sponsorships Community engagement, loyalty Interactivity More productive; you’re there anyway
    7. 7. Liveblogging situations • • • • • Breaking story Meeting Event (festival, march, concert, trial) Daylong (Election Day, weather) Sporting event (can use fans, bloggers, HS journos) • Live chat
    8. 8. Liveblogging prep • Get names (confirm spelling), titles in advance (ask, get program, etc.) • Set scene, saying what you’re covering & that you’re live-tweeting • Describe your circumstances, vantage point: at event, watching on TV, curating tweets
    9. 9. Tips, techniques • • • • • • • Short, frequent takes Space isn’t an issue; engagement is Liveblog becomes notebook for story Consider links, polls, photos, audio, video Tweet & Tout, feeding hashtag Promote live & replays OK to step away for question, video, etc.
    10. 10. Liveblogging issues • Accuracy (stress verification, ask questions, seek links & documentation, correct quickly and candidly) • Rough copy • Sports credentials, court access • Multi-tasking • Learning curve
    11. 11. Livetweeting tips • • • • • • • Don’t transcribe; observe & report In sports, mix play-by-play & commentary Use hashtag (& check & engage) OK to pause for checking facts, names Note significant pause (halftime, lunch) Fun interludes, exchanges, anecdotes Check facts before you hit “tweet”
    12. 12. Liveblogging approaches • Create a live story for breaking news with your own photos, text and updates • Hold live chats with reporters about coverage • Hold live chats with local newsmakers • Feed in tweets from staff and/or community during events or breaking news • Create a second screen experience for sports, debates or TV
    13. 13. Liveblogging training Courses for topic areas, monetization and coverage ides at: training.scribblelive.com/
    14. 14. Great for promotion, but also … • • • • Great for reporting Find story ideas Crowdsource Join & spur the conversation (reply, retweet, ask questions)
    15. 15. engagement Photos engage better than updates
    16. 16. engagement
    17. 17. Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
    18. 18. Engagement tips: • Engage with comments • Post and/or share from personal pages (selectively; don’t be a spammer) • Crowdsource on community pages (not just yours) • No AP photos
    19. 19. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
    20. 20. Tips for being conversational: • Monitor @ mentions & reply (answer questions, thank for links, address critics) • Make link posts conversational • RT competition, community bloggers • Ask questions
    21. 21. Monitor community conversation: • Save searches for key names, hashtags • Save location searches for breaking-news terms (fire, emergency, siren) • Make lists (HootSuite, TweetDeck columns) of key community users • Reply & RT
    22. 22. Crowdsourcing tips • Say what you know, what you need to know • Don’t ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
    23. 23. What is curation? Museum curator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
    24. 24. NPR’s Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
    25. 25. Curation Situations Tools • • • • • • • • Reaction story Public event Second screen Breaking story Storify Spundge Geofeedia RebelMouse
    26. 26. Photo curation Photo sites: Instagram, Flickr, Pinterest, Picasa (don’t forget Facebook, Twitter) Finding photos: Search, Geofeedia, hashtags, ask community to submit Curation tools: Geofeedia, Storify, Spundge, Olapic, Media Center, embeds Make contact & ask for more!
    27. 27. Be extra careful during breaking news situations • • • • Contact source Check timeline of posts Look at location Use reverse image search, especially with dramatic images: http://www.google.com/images http://tineye.com http://karmadecay.com/ (reddit)
    28. 28. Video engagement • • • • • • Surveillance video Seek submissions from community Vine, Tout Google Voice + still photos Search YouTube, Vimeo Hangout (live on YouTube)
    29. 29. Video engagement • • • • • POV camera Live webcam Post raw video Live coverage Video from source, agency
    30. 30. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry sbuttry@digitalfirstmedia.com (Some slides are from Mandy Jenkins, Ivan Lajara)

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