Data• Think of answerbases, not databases• Data personalizes story for readers• Data gives lasting value to reporting• Caspio is plug & play database tool• DataViz & Visual.ly• Google Fusion maps• Google Docs & Forms
Factors in blogging success• Idea • Links• Format • Voice• Headline • Writing• Visuals • Conversation
Possible formats• Brief • Promotion• Video (w/ intro) • Chart/graph/map• Photo gallery • Q&A• List • Narrative• Review • Poll• News story • Curation
The blogging conversation• Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)• Consider ending post w/ question• Stimulate/continue conversation in social media• Engage with comments
Why to liveblog• Immediacy• News value• Storytelling• Traffic• Community engagement, loyalty• Interactivity• Saving time
Liveblog formats• Update (time-stamp, reverse-chron) in blog or story template• Use CoverItLive• Use ScribbleLive• Live-tweet (on Twitter or feeding blog)• Video stream (w/liveblog)• Raw, edited or moderated
Tips, techniques• Short, frequent takes• Space isn’t an issue; engagement is• Liveblog becomes notebook for story• Consider links, polls, photos, audio, video• Promote live & replays• Tweet links to liveblog & replay• OK to step away for question, video, etc.
Liveblog & print story• Liveblog is notebook: cut, paste & edit• Note when you know you’ve written good lead or passage for story• Does summary (w/ web plug) work for print?• Plug “complete coverage” in liveblog