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Digital storytelling and mobile strategy

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These are slides for a May 18 workshop on digital storytelling and mobile strategy for editors of Pioneer Newspapers.

These are slides for a May 18 workshop on digital storytelling and mobile strategy for editors of Pioneer Newspapers.

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  • 1. Digital storytelling& mobile strategy
    Steve Buttry
    Pioneer Editors Meeting
    Salt Lake City
    May 18, 2011
    stephenbuttry@gmail.com,@stevebuttry
  • 2. Read more
    Mobile strategy blog posts at stevebuttry.wordpress.com
    Posts coming soon on digital storytelling and community engagement
    Will post examples used here (& more)
    Send me your best examples
    Slideshare.net/stevebuttry
  • 3.
  • 4. Tweet all about it
    #digitalstory
    Play-by-play
    Commentary
    Links (my examples & yours)
    Photos (Flickr, Twitpic, Instagram, yfrog)
    Facebook updates
  • 5. Ask about each story
    Can you cover the story live?
    What are the multimedia elements of your story?
    How can a map help tell your story?
    How can you engage the community?
    What links will provide greater depth?
    Can data provide depth, personal info?
    Should you tell this story in an alternate form?
    What social media content should you curate?
  • 6. Live coverage
    Liveblog as the story happens (CoverItLive, ScribbleLive, update story/blog)
    Live-tweet (feed into liveblog)
    Livestream with webcasts, webcams, dashboard cam
    Feed tweets from community into blog/story
    Live data
    Text alerts
  • 7. Multimedia elements
    Photos (individual photos, galleries, time lapse, audio slide shows, submitted, social, media, panoramic)
    Videos (raw, edited, in story, webcam, webcast, security cameras, user-submitted, social media, link to video)
    Animation (Flash, HTML5)
    Maps
    Bring it all together
  • 8. Maps
    Invite users to tell their stories
    Story unfolds live on the map
    Map as database
    Map in motion
    Crowdmap
  • 9. Engage the community
    Crowdsource (investigations, features, events)
    Blogs
    Polls
    Maps
    Contests
    Hashtags
    Sharing tools, ratings
    Ask for photos, videos
  • 10. Links
    Editorial reason: Context
    Ethical reason: Attribution
    Business benefits:
    Generate traffic
    Boost SEO
    Sending users away works for Google; it will work for you, too.
  • 11.
  • 12. Databases
  • 13. Alternate story form
    List
    Graphic novel
    Timeline
    Map
    Graphic
    Self-directed, not linear
  • 14. Why you need to connect with community on Twitter
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Curate social conversation
    Twitter: Hashtags, live twitter feeds, selected tweets (Blackbird Pie, Quoteurl)
    Facebook: Pose question to group or fans, curate answers for story
    Flickr: Invite contributions to your channel
    YouTube: Embed videos in blogs, stories
    Quora: Questions about your community
    Storify, Storyful: Choose from multiple tools
  • 20. @statesman case study
  • 21. Crowdsource
  • 22. Crowdsource
  • 23. Say what you don’t know
  • 24. Converse w/ public
  • 25. Link to fresh content
  • 26. Link to fresh content
  • 27. Use hashtags
  • 28. Mobile tools you use?
    iPhone
    Android
    BlackBerry
    Other smartphone
    dumbphone
    Game device
    iPod Touch
    iPod
    Other music
    Kindle
    iPad
    Other tablet
  • 29. How we use mobile
    Phone
    Camera
    Photo album
    Email
    Text messages
    Calendar
    Maps
    Tweet
    Location (4sq, etc.)
    Other social media
    News on web
    Other web use
    News apps
    Other apps
  • 30. “Local news is going mobile”
    84% of U.S. adults have cellphones
    47% of U.S. adults get local news on phone or tablet
    33% of U.S. adults pay for newspaper subscription
    Source: 2011 State of the News Media Report
  • 31. “Local news is going mobile”
    42% of cellphone & tablet owners get mobile weather updates
    37% get info on restaurants, local biz
    30% get general local news
    24% get sports news
    22% get traffic/transportation info
    Source: 2011 State of the News Media Report
  • 32. Mobile audience is young
    70% of 18-29 (63% of 30-49) get local news on mobile devices
    55% of 18-29 (47% of 30-49) use mobile devices to find local restaurants, biz
    28% of 18-29 (23% of 30-49) use local mobile coupons, discounts
    Source: 2011 State of the News Media Report
  • 33. Attractive to advertisers?
    Audience for mobile local news has:
    Income (67% of $75K and up)
    Education (58% of college grads)
    Families (64% of parents w/ minor children)
    Source: 2011 State of the News Media Report
  • 34. Tablet use growing fast
    Penetration grew from 4% to 7% in just 4 months
    Higher penetration with upper incomes
    Projected use by 2012: 41 million Americans (13%)
    Sources: 2011 State of the News Media Report, eMarketer
  • 35.
  • 36.
  • 37. Mobile opportunity
    Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”
  • 38. Mobile opportunity
    Local mobile ad opportunity is bigger than:
    Newspapers’ 2009 ad revenue drop
    Newspapers’ retail ad drop 2005-2009
    Total 2008 newspaper classified revenue
    Any newspaper classified vertical at peak
    Sources: Borrell Associates & Newspaper Association of America
    Details: stevebuttry.wordpress.com
  • 39. Mobile disrupts
    Newspapers
    TV
    Radio
    Music
    Web
    Photography
    Video
    Books
    Games
    Mail
    Phones
    Wrist watches
    Alarm clocks
    Maps
    Movies
    Toys
  • 40. Mobile is unique …
    Only personal mass medium
    Permanently carried
    Always connected
    Built-in payment channel
    Available at point of creative inspiration
    Best audience information
    Captures social context of consumption
    Augmented reality to mass markets
    Source: Tomi T. Ahonen, Communities Dominate Brands
  • 41. Mobile-first strategy
    Text alerts
    Email
    Applications (phones & tablets)
    Social media (tweets, check-ins, tips)
    Location-based news, info & commerce
    Easy-to-use mobile websites
    Device-flexible (not device-agnostic)
    Games (phones, iPads great for games)
  • 42. Mobile news-gathering
    Reporters with smartphones (shooting photos & videos, tweeting & texting from events, disaster & crime scenes)
    Easy submission tools for the public
    Curation of tweets, check-ins, tips, twitpics
  • 43. Driving
    How often do you buy a car?
  • 44. Driving
    How often do you buy a car?
    How often do you drive, gas up, service car, park?
  • 45. Driving
    How often do you buy a car?
    How often do you drive, gas up, service car, park?
    Connect drivers with information they need daily
    Connect auto services with drivers
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. A mobile-first project
    Community going to distant event
    Twitter hashtag
    Photo contests
    Text alerts
    Liveblog
    Crowdmap
    Short code
    • User photos
    • 54. Foursquare
    • 55. Local ad sales
    • 56. Mobile coupons
    • 57. Collaborate w/ media in host city
    • 58. Advance promotion
  • 59.
  • 60. Mobile: Everyone’s job
    Executives emphasize mobile priority
    Journalists focus on mobile news & info delivery & presentation
    Tech staff focuses on mobile apps
    Designers focus on mobile design
    Sales staff meets business customers’ mobile needs
  • 61. What can small staff do?
    Consume news on smartphone (including editor & publisher)
    Push press associations to help w/ apps
    Share resources on Pioneer apps
    Partner with local college or university (mobile internships?)
    Revenue share w/ developer and/or advertiser
  • 62. Mobile-first newsroom
    Top editor stresses & shows mobile priority
    Every staffer with smart phone
    Mobile planning, emphasis in meetings
    Designated mobile leader
    Work closely w/ tech & sales staffs to pursue mobile opportunities
  • 63. What can top leaders do?
    Use Twitter on your phone. A lot.
    Use Foursquare (don’t sync w/ Twitter) & check in regularly (yeah, become a mayor).
    Use several apps (including yours) on your phone.
    Lead company planning of mobile-first strategy.
    Appoint & empower mobile leader.
  • 64. In meetings next week …
    Plan mobile-first coverage of an event.
    In routine planning meetings, ask about hashtags, maps, live coverage, curation, community engagement, multimedia.
    Change front-page meeting or weekly publisher’s meeting to a mobile planning meeting or digital-first meeting
  • 65. Questions?
    Ask questions now,
    or later by email (sbuttry@tbd.com)
    or DM (@stevebuttry)
  • 66. Read more
    stevebuttry.wordpress.com
    @stevebuttry on Twitter
    Slideshare.net/stevebuttry
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78. In digital storytelling and mobile-first strategy …
    Don’t let obstacles become excuses
    Turn them into war stories of success