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Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
Digital Journalism Ethics
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Digital Journalism Ethics

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These are slides for an ethics workshop for the staff of the Las Cruces Sun-News

These are slides for an ethics workshop for the staff of the Las Cruces Sun-News

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  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • Transcript

    • 1. Digital Journalism Ethics Steve Buttry Las Cruces Sun-News November 2013 #DigitalEthics
    • 2. SPJ Code of Ethics* • • • • Seek truth & report it Minimize harm Act independently Be accountable * Committee considering an update
    • 3. Poynter Guiding Principles* • Truthfulness • Transparency • Community *Updated this year
    • 4. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 5. Context helps verify • Check profile (name, bio, link) • Check timeline (what do earlier tweets/updates tell you?) • Check followers & timelines (replies, RTs) • Expand tweets to see conversation • Follow; DM or tweet asking for interview • Make screen grabs (they might delete)
    • 6. Vetting & verifying • Track back RTs, etc. to source • Look for clusters • Location enabled? • Evaluate the network • Evaluate the history • Links, photos? • Take it old school • Disclose, hedge, repeat • Be brave only in correction Tips from Craig Silverman, Regret the Error
    • 7. Evaluating tweeps • • • • • • How long have they been tweeting? Check previous tweets, interaction Check bio, links Check Klout score Google name and scam, spammer Contact & interview Tips from Mandy Jenkins, Zombie Journalism
    • 8. Verification • Treat social media as tip service • Consider situation, content, context Always ask: • How do you know that? • How do they know that?
    • 9. If your mother says she loves you … • • • • Check her Twitter timeline, bio, links Check her Facebook posts Check followers & friends Google her
    • 10. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 11. Verifying images Places to verify images: http://www.google.com/images http://tineye.com http://karmadecay.com/ http://www.nieman.harvard.edu/reports/a rticle/102787/The-Process-ofVerification.aspx
    • 12. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 13. Guidelines on opinions • Situation guides whether opinions are appropriate • Discuss w/ editor whether opinions are appropriate for your position • Consult if pushing boundaries • You can be personable without expressing opinions
    • 14. Opinion types • • • • • Analysis Personal perspective Commentary Advocacy Off your beat (news reporter stating sports or entertainment opinions) • Journalism issues
    • 15. Opinion formats • • • • • • Editorial Column Blog (doesn’t have to be opinion) Social media Comments on stories Public appearances (radio, civic clubs)
    • 16. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 17. Personal vs. pro • Always identify on personal accounts (or disclose to boss) • Even if account is private, behave professionally • Be personable on pro account
    • 18. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 19. Corrections • • • • Acknowledge the error & say what it was Verify before correcting Correct in platforms where you erred For serious errors, reach out to those who have RT’d, shared, linked • Examine processes to prevent future errors.
    • 20. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 21. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link
    • 22. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link • Lift quotes from other media w/o attribution (to media, not just speaker)
    • 23. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link • Lift quotes from other media w/o attribution (to media, not just speaker) • Lift from press release without attribution (& link if it’s online)
    • 24. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link • Lift quotes from other media w/o attribution (to media, not just speaker) • Lift from press release without attribution (& link if it’s online) • Rewrite w/o attribution & link
    • 25. Links = good business • Better SEO for better search traffic • Pingbacks, alerts from links bring direct traffic • Pingbacks, alerts from links may bring new inbound links & social mentions • Links = traffic = revenue = journo jobs
    • 26. Links = good journalism • • • • • • • Context Depth Attribution Credibility Clarity Honesty Transparency
    • 27. Attribution in social media • Native “share” or “retweet” carries attribution • RT or MT (modified tweet) if adding comment • HT or h/t for “heard through” or “hat tip” • Not necessary to repeat attribution endlessly in livetweeting
    • 28. Embeds > links • Embeds are the ultimate attribution • Embed tweets, videos, slides, source documents • Facebook & Instagram recently added embed codes • Embedding tools: Storify, Spundge, Scribd, Document Cloud, SlideShare
    • 29. No attribution needed: • What you witnessed personally • Common knowledge • Calendar (unless quoting); source is implied • If you re-report, acknowledge that you weren’t first, but don’t need heavy attribution to other media
    • 30. Cut & paste Cutting & pasting from digital sources can ensure quoting accurately. But: • Attribute & link before pasting • Paste into quotation marks or block quote • Color code in notes to identify sources • Sloppiness is guilty plea, not excuse
    • 31. Linking as BS detection Journalists covering Manti Te’o’s story of girlfriend would have exposed the hoax by seeking links to: • Obituary • Story or police report about accident • Girlfriend’s activities at Stanford (She did have bogus social media profiles.)
    • 32. Effective attribution • Write stories with links: Digital First • Attribute to other media by name, including competition, not “media reports” or “a blogger” • Active voice, not “was reported” • Attribute to press releases • Embed tweets, videos
    • 33. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 34. Transparency • Social media profiles used professionally should ID you by name & newsroom • Identify in email & social messages • State when inquiries are for publication • Show your work, using links & embeds • State when working on a story • What should you disclose?
    • 35. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 36. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 37. Using social media photos • Ask for permission to use photo (person posting might not have rights) • Embeds carry permission • Screen grab of FB page is better than just copying (context, transformative) • Verify authenticity • Explain context
    • 38. Ethical issues • Accuracy & verification • Verifying images • Opinions • Personal vs. pro social media use • • • • • • Corrections Attribution Transparency Crowdsourcing Social media photos Confidential sources
    • 39. Confidentiality issues • Don’t call source anonymous if you know identity • Why does source want confidentiality (whistleblower, unsure of facts, avoiding confidentiality)? • If unsure of facts, say you wouldn’t use as source, just for tips
    • 40. Confidentiality issues • Be demanding of sources approaching you who want confidentiality • Don’t give confidentiality to the powerful & eager • No opinions w/o names • Ask source for documentation • Tell source you’ll seek other sources
    • 41. Technology issues • Government surveillance of you or source could compromise confidentiality • Definitely an issue in national security cases, but possibly local & state, too • Use encryption • Consider “burner cells” • Meet face to face
    • 42. Ethics resources • • • • • • • Guiding Principles for the Journalist Telling the Truth and Nothing But ebook Verification Handbook (due out in Jan.) SPJ Code of Ethics (last updated 1996) Regret the Error blog & book New Ethics of Journalism book stevebuttry.wordpress.com
    • 43. Call me any time Ethics questions are important & urgent. I’ll respond quickly if you tell me you’re dealing with an ethics question. Call me at 267-697-9275; if that doesn’t work, email me: sbuttry@digitalfirstmedia.com

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