Why We Engage          Steve Buttry sbuttry@journalregister.comYork Daily Record/Sunday News      November 9, 2011
Read more about it•   stevebuttry.wordpress.com•   slideshare.net/stevebuttry•   @stevebuttry•   zombiejournalism.com
What engagement isCommunity engagement = News orgs maketop priority to listen, to join, lead & enableconversation to eleva...
What engagement isn’t• Promotion (though it has promotional  value)• Distribution of content (though you  should)• Purely ...
What engagement isCommunity engagement = News orgsmake top priority to listen, to join,lead & enable conversation to eleva...
3 types of engagement *• Outreach• Conversation• Collaboration* Joy Mayer, Reynolds JournalismFellow, University of Missouri
Avenues of Engagement•   Social media    •   Content submissions•   Blogs           •   Interactive content•   Crowdsourci...
• Connect w/ sources (balance,  disclosure?)• Check pages of agencies, people on beat• Crowdsourcing• Look for people in t...
• Engage on other pages, not just your own  (and not just to promote)• Be conversational• Share links from other sources• ...
• Many more users     • Great for breaking• Much info private     news• Tougher to search   • Great real-time• Not as imme...
•   Follow officials & agencies on beat•   Twitter Search (advanced)•   Hashtags (regular & spontaneous)•   NearbyTweets• ...
Use other social tools, too
Why use Twitter?• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for conne...
Tools to help w/ social media• Twitter Search (Advanced)• Facebook search• Nearby Tweets
What is curation?Museum curator:          Journalism curator:• Studies topic          • Studies topic• Chooses relevant   ...
NPR’s Andy Carvin“I think curation has always been apart of journalism; we just didnt call itthat.” – quoted in The Atlant...
Curation tools for journos•   Google & other search engines•   Twitter Search (advanced)•   Other Social media search•   S...
Curation sources• Social media (Twitter, Facebook, Flickr,  YouTube …)• Blogs• Staff content (current & archives)• Other n...
Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help  you vet & verify• Check li...
Blog network•   Covers areas we never covered•   Varied voices•   Recruit blogs overlapping your beats•   Offer clubs live...
Don’t forget IRLEngage community in person:• Events• Community Media Lab• Tweetups• Community group meetings• In work, lif...
Why to liveblog•   Immediacy•   News value•   Storytelling•   Traffic•   Community engagement, loyalty•   Interactivity•  ...
Liveblog formats• Update (time-stamp, reverse-chron) in  blog or story template• Use CoverItLive• Use ScribbleLive• Live-t...
Tips, techniques•   Short, frequent takes•   Space isn’t an issue; engagement is•   Liveblog becomes notebook for story•  ...
Managing liveblog & print story• Liveblog is notebook: cut, paste & edit• Note when you know you’ve written  good lead or ...
Liveblogging situations•   Breaking story•   Meeting•   Festival, event•   Trial•   Daylong (Election Day, heat wave)•   S...
Why crowdsource?• It saves time• Connecting with sources has always been  one of a journalist’s most important jobs• You b...
Set the stage• Build engaged community (follow  people, converse with them)• Use multiple platforms (Twitter,  Facebook, w...
Crowdsourcing tips•   Say what you know•   Say what you want to know•   Say what you don’t know•   Say what you need to kn...
Throughout the process•   Seek story ideas & tips•   Ask questions as you gather info•   Share data with community•   Ask ...
Varying situations• Investigations• Breaking news
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know
Varying situations•   Investigations•   Breaking news•   Annual, seasonal stories•   Community info•   Crowdmaps•   Supple...
Read more about it•   stevebuttry.wordpress.com•   slideshare.net/stevebuttry•   @stevebuttry•   zombiejournalism.com
Community engagement overview
Community engagement overview
Community engagement overview
Community engagement overview
Community engagement overview
Community engagement overview
Community engagement overview
Community engagement overview
Community engagement overview
Community engagement overview
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Community engagement overview

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  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • Community engagement overview

    1. 1. Why We Engage Steve Buttry sbuttry@journalregister.comYork Daily Record/Sunday News November 9, 2011
    2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com
    3. 3. What engagement isCommunity engagement = News orgs maketop priority to listen, to join, lead & enableconversation to elevate journalism.
    4. 4. What engagement isn’t• Promotion (though it has promotional value)• Distribution of content (though you should)• Purely a digital pursuit (it uses digital tools along w/ traditional ones)
    5. 5. What engagement isCommunity engagement = News orgsmake top priority to listen, to join,lead & enable conversation to elevatejournalism.
    6. 6. 3 types of engagement *• Outreach• Conversation• Collaboration* Joy Mayer, Reynolds JournalismFellow, University of Missouri
    7. 7. Avenues of Engagement• Social media • Content submissions• Blogs • Interactive content• Crowdsourcing • Voting, contests• Breaking news • Comments• Stories • Schools, groups• Events • Feedback• Curation • Print• Aggregation • Face to face
    8. 8. • Connect w/ sources (balance, disclosure?)• Check pages of agencies, people on beat• Crowdsourcing• Look for people in the news• Ask for permission to use photos• Search (not all content is public)
    9. 9. • Engage on other pages, not just your own (and not just to promote)• Be conversational• Share links from other sources• Create a journalist page• If “friending” sources bothers you, address in profile
    10. 10. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    11. 11. • Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• NearbyTweets• Breaking news• Crowdsourcing
    12. 12. Use other social tools, too
    13. 13. Why use Twitter?• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with eyewitnesses• Powerful real-time search
    14. 14. Tools to help w/ social media• Twitter Search (Advanced)• Facebook search• Nearby Tweets
    15. 15. What is curation?Museum curator: Journalism curator:• Studies topic • Studies topic• Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates• Authenticates • Groups related items• Groups related items • Provides context• Provides context • Presents collected• Presents exhibit content
    16. 16. NPR’s Andy Carvin“I think curation has always been apart of journalism; we just didnt call itthat.” – quoted in The Atlantic byPhoebe Connelly
    17. 17. Curation tools for journos• Google & other search engines• Twitter Search (advanced)• Other Social media search• Storify, Storyful, Chirpstory• Blackbird Pie• Quote URL
    18. 18. Curation sources• Social media (Twitter, Facebook, Flickr, YouTube …)• Blogs• Staff content (current & archives)• Other news media (yes, competition)
    19. 19. Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help you vet & verify• Check links, tweets & information on sources• Link to original source• Attribute
    20. 20. Blog network• Covers areas we never covered• Varied voices• Recruit blogs overlapping your beats• Offer clubs liveblogging opportunities• Neighborhood, church, nonprofit newsletters
    21. 21. Don’t forget IRLEngage community in person:• Events• Community Media Lab• Tweetups• Community group meetings• In work, life routines
    22. 22. Why to liveblog• Immediacy• News value• Storytelling• Traffic• Community engagement, loyalty• Interactivity• Saving time
    23. 23. Liveblog formats• Update (time-stamp, reverse-chron) in blog or story template• Use CoverItLive• Use ScribbleLive• Live-tweet (on Twitter or feeding blog)• Video stream (w/liveblog)• Raw, edited or moderated
    24. 24. Tips, techniques• Short, frequent takes• Space isn’t an issue; engagement is• Liveblog becomes notebook for story• Consider links, polls, photos, audio, video• Promote live & replays• Tweet links to liveblog & replay• OK to step away for question, video, etc.
    25. 25. Managing liveblog & print story• Liveblog is notebook: cut, paste & edit• Note when you know you’ve written good lead or passage for story• Does summary (w/ web plug) work for print?• Plug “complete coverage” in liveblog
    26. 26. Liveblogging situations• Breaking story• Meeting• Festival, event• Trial• Daylong (Election Day, heat wave)• Sporting event (can use fans, HS journos)• Live chat
    27. 27. Why crowdsource?• It saves time• Connecting with sources has always been one of a journalist’s most important jobs• You bring more voices to your news reports• The crowd knows more than we do• You engage the community
    28. 28. Set the stage• Build engaged community (follow people, converse with them)• Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL)• Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)
    29. 29. Crowdsourcing tips• Say what you know• Say what you want to know• Say what you don’t know• Say what you need to know• Don’t spread rumors• Vet sources & information
    30. 30. Throughout the process• Seek story ideas & tips• Ask questions as you gather info• Share data with community• Ask public to continue the conversation
    31. 31. Varying situations• Investigations• Breaking news
    32. 32. @statesman case study
    33. 33. Crowdsource
    34. 34. Crowdsource
    35. 35. Say what you don’t know
    36. 36. Varying situations• Investigations• Breaking news• Annual, seasonal stories• Community info• Crowdmaps• Supplement staff work• Seek photos
    37. 37. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com
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