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C3 For Polish Visitors
 

C3 For Polish Visitors

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These are slides for a presentation on the Complete Community Connection I am doing today for Jarek Tokarczyk and Mirek Kowalski, visiting from Poland. (They are similar to previous C3 presentations ...

These are slides for a presentation on the Complete Community Connection I am doing today for Jarek Tokarczyk and Mirek Kowalski, visiting from Poland. (They are similar to previous C3 presentations I've posted.)

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  • I will note how newspapers’ audience is dwindling (to 13% of population in 2009)
  • And newspapers’ advertising is falling even faster than audience
  • I’ll talk about why paid content isn’t the solution for newspaper companies, why it’s a symbol of our continuing failure and refusal to innovate and how it sucks up energy and money we should be investing in innovation.
  • I’ll discuss how Twitter and other social media are helping meet people’s needs for news and business and news companies need to catch up quickly.
  • We’ll talk about separating content from product, using the example of NPR’s Create Once, Publish Everywhere model. Also will discuss efforts at GazComm to separate content from product.
  • I’ll tell participants they can read the full C3 blueprint (38 pages as a pdf) on my blog
  • I’ll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
  • I’ll discuss my own experience with CaringBridge during my nephew’s illness and discuss how the concept of big news in small circles can open important opportunities in personal news.
  • I’ll discuss the mobile-first strategy I encouraged this month.
  • More and more people are getting information and connecting with their world on cell phones. Media companies need to think of phones as our primary publishing platform.
  • We’ll discuss C3
  • After the exercises and discussion, we will wrap up with a discussion of how printing and digital communication have changed and are changing the world, and the opportunities if we see them right.

C3 For Polish Visitors C3 For Polish Visitors Presentation Transcript