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C3 For Ia Hs Press

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    Notes on slide 1

    I’ll open by talking about how important newspapers are to their communities and to our country, and acknowledging my own love for newspapers.

    I will note how newspapers’ audience is dwindling (to 13% of population now)

    And newspapers’ advertising is falling even faster than audience

    More and more people are getting information and connecting with their world on cell phones (especially true for the high school audience I’ll be addressing.

    I’ll tell the students they can read the full C3 blueprint (38 pages, I doubt many will read) on my blog

    I’ll explain that we need to move beyond our reliance on advertising and start performing other services for businesses in our communities.

    I’ll give a quick overview of the community content aspect of C3

    I’ll discuss the personal content aspect of C3

    Graduation is the perfect personal-contentexample to discuss with a high-school audience.

    I’ll discuss the other aspects of C3

    We’ll discuss C3

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    C3 For Ia Hs Press - Presentation Transcript

    1. The Complete Community Connection
      Steve Buttry, Gazette Communications
      Iowa High School Press Association
      October 29, 2009
      steve.buttry@gazcomm.com
      @stevebuttry on Twitter
    3. Graphic from The Digital Journalist, “Circling the Drain,” by Mark Loundy
    4. Graphic from Reflections of a Newsosaur, Alan Mutter
    5. Our mobile future – and present
      • Projected 2009 worldwide cell-phone sales: 1 billion
      • 7.4 million iPhones sold last quarter (+7%)
      • More than 90,000 iPhone apps available
      Sources: GB Guide blog, Apple
    6. Newspaper Next
    8. C3’s revenue approach
      Move beyond advertising
      Direct sales (tickets, reservations, gift registries, sports paraphernalia)
      Lead generation
      Targeted ads
      Sponsorships and events
      Mobile applications
    9. Community Content
      Driving
      Home
      Conversation
      Calendar
      Local knowledge
    10. Personal content
      Births
      Youth milestones
      School
      Graduation
      College life
      Military service
      Weddings
      Parenthood
      Divorce
      Jobs, pets, holidays, food, interests, health
      Illness
      Empty nesters
      Retirement
      Reunions
      Obituaries
    11. Graduation
      Many newspapers gather mugs, names anyway for graduation section
      Launch page for each graduate
      Senior, family fill in stories, photos, videos
      Gift registry
      Fill in school, target ads appear
      Fill in career, sign up for email, text alerts
    12. Other C3 Features
      Entertainment
      Business services (local search, direct sales, communication & marketing)
      Enriched news content (what’s happening now, interactive databases, community engagement, multimedia storytelling)

    + Steve ButtrySteve Buttry, 3 weeks ago

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