Blogging Your Beat

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Blogging Your Beat

  1. 1. Blogging Your Beat Steve ButtryLos Angeles Area News Group March 13, 2013
  2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• sbuttry@digitalfirstmedia.com
  3. 3. What’s your blog about? (6 words or less)
  4. 4. What’s your favorite blog?
  5. 5. Factors in blogging success• Idea • Voice• Format • Writing• Headline • Conversation• Visuals • Frequency• Links
  6. 6. What was your best recent post? Where did you get the idea?
  7. 7. Possible ideas• News • Updates• Events • Aggregation• Reviews • Curation (pro• Buzz media or social• Controversy media)• Releases • Reaction • Reflection
  8. 8. Possible formats• Brief • Promotion• Video (w/ intro) • Chart/graph/map• Photo gallery • Q&A• List • Narrative• Review • Poll• News story • Curation• Quiz
  9. 9. Think beyond writing• Videos • Audio• Photos • Tweets• Slides • Source documents• Graphics • Maps
  10. 10. Linking• Links provide depth, context• Internal links boost traffic• Links help people find your posts (pingbacks link to your blog)• Relevant links boost SEO
  11. 11. Keys to SEO• Relevance• Keywords in headline (what would you search for?)• Keywords in story (best in 1st paragraph)• Understand how people are searching• Relevant links
  12. 12. Reach a wider audience• Effective use of social media (Facebook, Twitter, YouTube, Foursquare, etc.)• Relevant comments (w/ links) on related blogs• Emails/tweets/#hashtags call to attention of influencers
  13. 13. The blogging conversation• Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)• Consider ending post w/ question• Stimulate/continue conversation in social media• Engage with comments
  14. 14. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• sbuttry@digitalfirstmedia.com

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