Linking• Links provide depth, context• Internal links boost traffic• Links help people find your posts (pingbacks link to your blog)• Relevant links boost SEO
Keys to SEO• Relevance• Keywords in headline (what would you search for?)• Keywords in story (best in 1st paragraph)• Understand how people are searching• Relevant links
Reach a wider audience• Effective use of social media (Facebook, Twitter, YouTube, Foursquare, etc.)• Relevant comments (w/ links) on related blogs• Emails/tweets/#hashtags call to attention of influencers
The blogging conversation• Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)• Consider ending post w/ question• Stimulate/continue conversation in social media• Engage with comments
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• firstname.lastname@example.org
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