Blogging Basics workshop
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Blogging Basics workshop

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These are tips for a workshop for community bloggers, presented in West Chester, PA, Jan. 4, 2012.

These are tips for a workshop for community bloggers, presented in West Chester, PA, Jan. 4, 2012.

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Blogging Basics workshop Presentation Transcript

  • 1. Blogging Basics Steve Buttry Daily Local News, West Chester, PA Jan. 4, 2012
  • 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• stephenbuttry@gmail.com
  • 3. What’s your blog about?
  • 4. Factors in blogging success• Idea • Links• Format • Voice• Headline • Writing• Visuals • Conversation
  • 5. Possible ideas• News • Birthdays• Events • Anniversaries• Reviews • Aggregation• Buzz • Curation (pro media• Controversy or social media)• Releases • Reaction• Quizzes • Reflection
  • 6. Possible formats• Brief • Promotion• Video (w/ intro) • Chart/graph/map• Photo gallery • Q&A• List • Narrative• Review • Poll• News story • Curation
  • 7. Think beyond writing• Videos• Photos• Slides• Graphics• Audio• Tweets• Source documents• Maps
  • 8. Keys to SEO• Relevance• Keywords in headline• Keywords in story (best in lead)• Understand how people are searching• Relevant links
  • 9. Reach a wider audience• Effective use of social media (Facebook, Twitter, YouTube, Foursquare, etc.)• Relevant comments (w/ links) on related blogs• Emails/tweets/#hashtags call to attention of influencers• Alert Digital First editor to best posts
  • 10. The blogging conversation• Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)• Consider ending post w/ question• Stimulate/continue conversation in social media• Engage with comments
  • 11. Answer the 5 W’s (& How)• Who?• What?• When?• Where?• Why?• How?
  • 12. Other questions• So what?• What’s next?• Who’s affected?• Why not?• How do you know that?• How do they know that?
  • 13. Grab their attention• Lead (1st paragraph) is important to reader & search engine• Keep lead brief & simple (tweet length?)• Most important W’s (not all)• Read your lead aloud• Take time to challenge, rewrite
  • 14. Making money w/ a blog• Sell ads• Ad networks• Affiliate marketing• Syndicate content• Boost traffic• Build brand