Blogging basics

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These are slides for a presentation for bloggers in the network of the Times Herald in Norristown, PA, presented June 16, 2011.

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Blogging basics

  1. 1. Blogging basics<br />Steve Buttry<br />timesherald.com<br />Norristown, PA<br />June 16, 2011<br />
  2. 2. Other resources<br />My blog: http://stevebuttry.wordpress.com<br />These slides: http://slideshare.net/stevebuttry<br />Times Herald Community Media Lab: http://timesherald.com/blogs<br />On Twitter: @stevebuttry<br />
  3. 3. What’s your point?<br />Finish in 6 words or less: “My blog is about …”<br />
  4. 4. Some types of blogs<br />Breaking news<br />Neighborhood<br />Dining<br />Sports<br />Politics<br />Business<br />Briefs<br />Personal <br />Reporter’s notebook<br />Conversation<br />Aggregation<br />Passion<br />Commentary, analysis<br />
  5. 5. Writing your blog<br />Think posts, not stories & columns. A sentence with a link or a question can be a post<br />Read aloud, listening to your “voice”<br />If opinion, are you trying to be persuasive, or feed “raw meat” to those who agree?<br />What’s most important? Start there<br />Get to the point. Would first sentence fit in a tweet?<br />
  6. 6. Your blogging voice<br />“Blogging is not a graduation speech, it’s a conversation with someone at the grad party.” Roxanne Hack http://themomblog.ocregister.com/<br />
  7. 7. Think beyond writing<br />Videos<br />Photos<br />Slides<br />Graphics<br />Audio<br />Tweets<br />Source documents<br />Maps<br />
  8. 8. Growing your community<br />Link to related blogs<br />Comment & link on related blogs<br />SEO (full names in heads, keywords up high, links using keywords in anchor text, metadata)<br />Enable RSS feeds<br />Mention in community<br />Business cards<br />Promote/link using social media<br />
  9. 9. Links provide:<br />Attribution<br />Context<br />Authority<br />Pingbacks (& reciprocal links & inbound traffic)<br />SEO<br />Consider whether context implies endorsement of linked views/content<br />
  10. 10. Social media & blogging<br />Twitter, Facebook helpful for crowdsourcing<br />Tweet & update links to new posts<br />Embed content using social tools (YouTube, Flickr, SlideShare, Scribd, Blackbird Pie)<br />Use like, tweet buttons for users to share<br />Feed social media into blogroll<br />Tumblr, Posterous can be blogging platforms<br />
  11. 11. The blogging conversation<br />Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)<br />Consider ending post w/ question<br />Stimulate/continue conversation in social media<br />Engage with comments<br />“Don’t allow trolls or mean people to spoil the conversation.” Howard Owens<br />
  12. 12. Credibility<br />Verify information (Ask, “How do you know that?”)<br />Correct & acknowledge errors quickly<br />If you are anonymous, why? Why should I believe you? What if you’re identified?<br />Post your credentials (“about” page)<br />Acknowledge conflicts<br />Welcome opposing viewpoints<br />
  13. 13. How often should I blog?<br />Frequent posts build habit & audience<br />Weak posts diminish audience<br />
  14. 14. Bloggers v. journos<br />It’s soooo2005 …<br />
  15. 15. Other resources<br />My blog: http://stevebuttry.wordpress.com<br />These slides: http://slideshare.net/stevebuttry<br />Times Herald Community Media Lab: http://timesherald.com/blogs<br />On Twitter: @stevebuttry<br />

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