The document discusses how local news organizations can become leaders in mobile content. It notes that mobile use for local news is growing, especially among younger demographics, and represents an opportunity for advertisers. The document advocates for a mobile-first strategy that focuses on text alerts, applications, social media, and easy-to-use mobile websites. It also discusses how crowdsourcing, events coverage, and collaboration can enhance a mobile approach.

1. Be Your Community’s Mobile Leader Steve Buttry Ohio Newspaper Association March 30, 2011 [email_address] , @stevebuttry, tbd.com

12. Mobile opportunity Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”

35. @statesman case study

36. Crowdsource

37. Crowdsource

38. Say what you don’t know

39. Converse w/ public

40. Link to fresh content

41. Link to fresh content

42. Use hashtags