0
Show Your Work
Linking + attribution =
good journalism + good business
+ good ethics
Digital First Media
October 2013
#DFM...
Plagiarism …
… is a firing offense. Don’t:
• Lift passages from other sources without
attribution & link
Plagiarism …
… is a firing offense. Don’t:
• Lift passages from other sources without
attribution & link
• Lift quotes fro...
Plagiarism …
… is a firing offense. Don’t:
• Lift passages from other sources without
attribution & link
• Lift quotes fro...
Plagiarism …
… is a firing offense. Don’t:
• Lift passages from other sources without
attribution & link
• Lift quotes fro...
Links = good business
• Better SEO for better search traffic
• Pingbacks, alerts from links bring direct
traffic
• Pingbac...
Links = good journalism
• Context
• Depth
• Attribution
• Credibility
• Clarity
• Honesty
• Transparency
Press releases
• Obligation is to reader, not to our sources
of information
• Best approach (if time permits or story
meri...
Quotes from other media
• Best course: Seek your own interview &
use fresh quotes. (But if story is
exclusive, acknowledge...
Attribution in social media
• Native “share” or “retweet” carries
attribution
• RT or MT (modified tweet) if adding
commen...
Embeds > links
• Embeds are the ultimate attribution
• Embed tweets, videos, slides, source
documents
• Embedding tools: S...
Audio & video > links
• Record video & audio of interviews
• Touts (or longer videos) and audio clips
add multimedia dimen...
No attribution needed:
• What you witnessed personally
• Common knowledge
• Calendar (unless quoting); source is
implied
•...
Cut & paste
Cutting & pasting from digital sources can
ensure quoting accurately. But:
• Attribute & link before pasting
•...
Editors: Demand links
• If stories lack links, editors should ask for
them
• Failure to provide links raises red flag:
Cou...
Editors: Be skeptical
• Occasionally (always if you’re suspicious)
Google a unique phrase
• If journalist can’t provide li...
Investigating
• Always take plagiarism & fabrication
accusations seriously
• Examine similarities
• Ask reporter to explai...
Linking as BS detection
Journalists covering Manti Te’o’s story of
girlfriend would have exposed the hoax by
seeking links...
Effective attribution
• Write stories with links: Digital First
• Attribute to other media by name,
including competition,...
Ethical aggregation
• Fair use (excerpt unless you have
permission to use in full)
• Attribute (by author & publication, n...
Credit ideas, too
• If an idea for your story, photo, video or
other project came from someone else’s
work, give credit
• ...
Call me any time
Plagiarism is an emergency. I’ll respond
quickly if you tell me you’re dealing with a
plagiarism case. Ca...
Attribution workshop: Show Your Work
Attribution workshop: Show Your Work
Attribution workshop: Show Your Work
Attribution workshop: Show Your Work
Attribution workshop: Show Your Work
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Attribution workshop: Show Your Work

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These are slides for a webinar for Digital First Media staff on attribution, linking and preventing plagiarism.

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  • I'm ashamed to admit it, but I had to remove a photograph from my blog recently because I didn't include source attribution. It was an oversight, really, but that's no excuse. I take a certain amount of pride in providing links to image as well as document sources. In order to make it right, I had to delete the image, create a redirect to the original image source and finally delete the image from my image file.
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Transcript of "Attribution workshop: Show Your Work"

  1. 1. Show Your Work Linking + attribution = good journalism + good business + good ethics Digital First Media October 2013 #DFMlink
  2. 2. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link
  3. 3. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link • Lift quotes from other media w/o attribution (to media, not just speaker)
  4. 4. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link • Lift quotes from other media w/o attribution (to media, not just speaker) • Lift from press release without attribution (& link if it’s online)
  5. 5. Plagiarism … … is a firing offense. Don’t: • Lift passages from other sources without attribution & link • Lift quotes from other media w/o attribution (to media, not just speaker) • Lift from press release without attribution (& link if it’s online) • Rewrite w/o attribution & link
  6. 6. Links = good business • Better SEO for better search traffic • Pingbacks, alerts from links bring direct traffic • Pingbacks, alerts from links may bring new inbound links & social mentions • Links = traffic = revenue = journo jobs
  7. 7. Links = good journalism • Context • Depth • Attribution • Credibility • Clarity • Honesty • Transparency
  8. 8. Press releases • Obligation is to reader, not to our sources of information • Best approach (if time permits or story merits): Use as tip & do original reporting • If not, quote or rewrite, but attribute & link (if it’s online)
  9. 9. Quotes from other media • Best course: Seek your own interview & use fresh quotes. (But if story is exclusive, acknowledge other story & link) • If that doesn’t work: Use quote, attributing to speaker and media outlet (even if it’s a competitor)
  10. 10. Attribution in social media • Native “share” or “retweet” carries attribution • RT or MT (modified tweet) if adding comment • HT or h/t for “heard through” or “hat tip” • Not necessary to repeat attribution endlessly in livetweeting
  11. 11. Embeds > links • Embeds are the ultimate attribution • Embed tweets, videos, slides, source documents • Embedding tools: Storify, Spundge, Scribd, Document Cloud, SlideShare
  12. 12. Audio & video > links • Record video & audio of interviews • Touts (or longer videos) and audio clips add multimedia dimensions to stories • Video & audio of the speaker’s words are the best attribution & authentication
  13. 13. No attribution needed: • What you witnessed personally • Common knowledge • Calendar (unless quoting); source is implied • If you re-report, acknowledge that you weren’t first, but don’t need heavy attribution to other media
  14. 14. Cut & paste Cutting & pasting from digital sources can ensure quoting accurately. But: • Attribute & link before pasting • Paste into quotation marks or block quote • Color code in notes to identify sources • Sloppiness is guilty plea, not excuse
  15. 15. Editors: Demand links • If stories lack links, editors should ask for them • Failure to provide links raises red flag: Could be plagiarism and/or fabrication • “Summer of Sin” from 2012
  16. 16. Editors: Be skeptical • Occasionally (always if you’re suspicious) Google a unique phrase • If journalist can’t provide links, ask for documentation • If you have doubts or if someone accuses journalist of plagiarism, consult editor, cluster editor, Jim Brady or me
  17. 17. Investigating • Always take plagiarism & fabrication accusations seriously • Examine similarities • Ask reporter to explain & show notes, emails, etc. • Investigate other stories by reporter
  18. 18. Linking as BS detection Journalists covering Manti Te’o’s story of girlfriend would have exposed the hoax by seeking links to: • Obituary • Story or police report about accident • Girlfriend’s activities at Stanford (She did have bogus social media profiles.)
  19. 19. Effective attribution • Write stories with links: Digital First • Attribute to other media by name, including competition, not “media reports” or “a blogger” • Active voice, not “was reported” • Attribute to press releases • Embed tweets, videos
  20. 20. Ethical aggregation • Fair use (excerpt unless you have permission to use in full) • Attribute (by author & publication, not “media reports” or “was reported”) • Link (even if you get more value, you drive traffic to the original source) • Add value (comment, context, content)
  21. 21. Credit ideas, too • If an idea for your story, photo, video or other project came from someone else’s work, give credit • Follow the golden rule: If you’d want credit if your work inspired someone, give credit to those who inspire you • Blog or social media are good places to credit
  22. 22. Call me any time Plagiarism is an emergency. I’ll respond quickly if you tell me you’re dealing with a plagiarism case. Call me at 267-697-9275; if that doesn’t work, email me: sbuttry@digitalfirstmedia.com
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