Leading Your Staff
into the Twitterverse
            Steve Buttry
  Information Content Conductor
      Gazette Communicat...
Thanks, @chhall
Why spend time with Twitter?
1.   It improves your journalism
2.   It connects you with the community
3.   It changes your...
How Twitter helps journalists
1. Quickly locate eyewitnesses &
   participants in breaking news
2. Connect with sources, j...
How do I get started?
1.   Open account
2.   Be sure to fill in bio, location, picture
3.   Decide how to use with cell ph...
Twitter lingo
1. Tweet, an update (noun or verb)
2. Tweeps, your followers
3. Retweet, to pass on a link or thought
   (ca...
Twitter basics
1. 140-character limit for tweets
2. Attribute (“retweet”) with “RT
   @name”
3. Direct-message (DM) for pr...
Your first week on Twitter
1. Tweet about 10 times/day
2. Follow about 10 more people/day
3. Twittercast an event
4. Reply...
What should I tweet about?
1. Link to a new blog post
2. Link to your staff’s best work today
3. Retweet (with a comment) ...
Editors* to follow
1. @johnrobinson (Greensboro News &
   Record)
2. @chriscobler (Victoria Advocate)
3. @kirklapointe (Va...
Journalism academics to follow
1.    @jayrosen_nyu
2.    @jeffjarvis
3.    @macloo (Mindy McAdams)
4.    @sreenet (Sree Sr...
Journalism bloggers to follow
1.   @ryansholin
2.   @paulbradshaw
3.   @michelemclellan
4.   @nextnewsroom (Chris O’Brien)...
Reporters to follow
1. @rsylvester (Ron Sylvester, Wichita
   Eagle)
2. @DM_in_the_PM (Daniel P. Finney, Des
   Moines Reg...
Follow some locals
Search in Twellow or search window
Five I follow from Cedar Rapids, IA
1. @hidama (student and twaddict...
Ways for journalists to use Twitter
1. Follow people on the beat (put their
   feeds on beatblog)
2. Crowdsource (“Does an...
Examples from Iowa Friday
1. Click trends
2. Search hashtag #iagaymarriage
3. @tdorman from Supreme Court, press
   confer...
Twitter examples of breaking news
1. Binghamton shooting (Breaking Tweets)
2. Airplane incidents (Hudson, Denver,
   DFW)
...
Twitter twists
1.   Tweetbeep & Tweetscan
2.   Facebook app
3.   Publish2
4.   TweetDeck (& other apps)
5.   Twtpoll
Ethical considerations
1. How do you identify yourself?
2. Separate personal and professional
   Twitter feeds?
3. How do ...
Now for some advice from your peers

ASNE Twittering panel:
Tweeting live:
  @Cyndi_Brown, @amestribeditor
  (Alexandra
  ...
Now for some advice from your peers

1.   My Twitter stream
2.   Search for hashtag #ASNE
3.   Search for terms
4.   Cover...
Wrapping up
• These slides at slideshare.net/stevebuttry
• Follow me on Twitter: @stevebuttry
• A handout for this webinar...
Blatant plugs
• I can bring API’s Upholding and Updating
  Ethical Standards seminar to your
  newsroom, press association...
Some final advice
From @mathewi (Globe and Mail):
  Don’t answer, “What are you doing?”
  Answer, “What am I thinking?”
An...
Asne Twitter Presentation
Asne Twitter Presentation
Asne Twitter Presentation
Asne Twitter Presentation
Asne Twitter Presentation
Asne Twitter Presentation
Asne Twitter Presentation
Asne Twitter Presentation
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Asne Twitter Presentation
Asne Twitter Presentation
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Asne Twitter Presentation
Asne Twitter Presentation
Asne Twitter Presentation
Asne Twitter Presentation
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Asne Twitter Presentation
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Asne Twitter Presentation

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This is a draft of my slideshow for ASNE webinar on Twitter. Interested in your suggestions.

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Asne Twitter Presentation

  1. 1. Leading Your Staff into the Twitterverse Steve Buttry Information Content Conductor Gazette Communications ASNE, April 7, 2009 steve.buttry@gazcomm.com
  2. 2. Thanks, @chhall
  3. 3. Why spend time with Twitter? 1. It improves your journalism 2. It connects you with the community 3. It changes your newsroom culture 4. You can use it quickly 5. It shows staff that you are learning and changing, too
  4. 4. How Twitter helps journalists 1. Quickly locate eyewitnesses & participants in breaking news 2. Connect with sources, journalists 3. Monitor community discussion 4. Promote content 5. Write tight (no lead longer than a tweet)
  5. 5. How do I get started? 1. Open account 2. Be sure to fill in bio, location, picture 3. Decide how to use with cell phone 4. Follow some people 5. Start Twittering
  6. 6. Twitter lingo 1. Tweet, an update (noun or verb) 2. Tweeps, your followers 3. Retweet, to pass on a link or thought (can be quote, paraphrase, starting point) 4. Tweetup, a physical gathering of tweeps 5. Fail whale, over-capacity graphic
  7. 7. Twitter basics 1. 140-character limit for tweets 2. Attribute (“retweet”) with “RT @name” 3. Direct-message (DM) for private communication 4. Compress links: tinyurl, is.gd. bit.ly 5. #hashtags for topics groups discuss
  8. 8. Your first week on Twitter 1. Tweet about 10 times/day 2. Follow about 10 more people/day 3. Twittercast an event 4. Reply to some tweets (“@name” or click arrow) 5. Direct-message some tweeps
  9. 9. What should I tweet about? 1. Link to a new blog post 2. Link to your staff’s best work today 3. Retweet (with a comment) a link from a colleague 4. Reply to someone from your community 5. Tweet something insightful or funny
  10. 10. Editors* to follow 1. @johnrobinson (Greensboro News & Record) 2. @chriscobler (Victoria Advocate) 3. @kirklapointe (Vancouver Sun) 4. @jacklail (Knoxville News Sentinel) 5. @stevebuttry (Gazette Communications) * Actually, 4 editors and a conductor
  11. 11. Journalism academics to follow 1. @jayrosen_nyu 2. @jeffjarvis 3. @macloo (Mindy McAdams) 4. @sreenet (Sree Sreenivasan) 5. @wmacphail (Wayne MacPhail)
  12. 12. Journalism bloggers to follow 1. @ryansholin 2. @paulbradshaw 3. @michelemclellan 4. @nextnewsroom (Chris O’Brien) 5. @agahran
  13. 13. Reporters to follow 1. @rsylvester (Ron Sylvester, Wichita Eagle) 2. @DM_in_the_PM (Daniel P. Finney, Des Moines Register) 3. @bydanielvictor (Harrisburg Patriot- News) 4. @gazettemojo (Jeff Raasch, GazetteOnline) 5. @mollyr (Molly Rossiter, Gazette)
  14. 14. Follow some locals Search in Twellow or search window Five I follow from Cedar Rapids, IA 1. @hidama (student and twaddict) 2. @jenneumann (marketer) 3. @jbonewald (Presbyterian minister) 4. @Robin_Tucker (real estate agent) 5. @christianfong (young business leader)
  15. 15. Ways for journalists to use Twitter 1. Follow people on the beat (put their feeds on beatblog) 2. Crowdsource (“Does anyone know anything about …?”) 3. Story ideas (ask, monitor chat) 4. Connect with eyewitnesses 5. Drive traffic to blog posts, stories
  16. 16. Examples from Iowa Friday 1. Click trends 2. Search hashtag #iagaymarriage 3. @tdorman from Supreme Court, press conference 4. @DM_in_the_PM from rally 5. @dianeheldt from court
  17. 17. Twitter examples of breaking news 1. Binghamton shooting (Breaking Tweets) 2. Airplane incidents (Hudson, Denver, DFW) 3. Fargo flooding 4. OK tornadoes 5. California earthquake
  18. 18. Twitter twists 1. Tweetbeep & Tweetscan 2. Facebook app 3. Publish2 4. TweetDeck (& other apps) 5. Twtpoll
  19. 19. Ethical considerations 1. How do you identify yourself? 2. Separate personal and professional Twitter feeds? 3. How do you verify? 4. What language is acceptable (WTF)? 5. What, if any, opinions are OK?
  20. 20. Now for some advice from your peers ASNE Twittering panel: Tweeting live: @Cyndi_Brown, @amestribeditor (Alexandra Hayne), @kirklapointe, @jeremymcbain, @newsdame (Marci Caltabiano- Ponce), @tcallinan (Tom Callinan) Tweeting earlier in the day: @GerryKern, @johnrobinson, @chriscobl
  21. 21. Now for some advice from your peers 1. My Twitter stream 2. Search for hashtag #ASNE 3. Search for terms 4. CoverItLive 5. Individual editors’ Twitter streams
  22. 22. Wrapping up • These slides at slideshare.net/stevebuttry • Follow me on Twitter: @stevebuttry • A handout for this webinar, links to Twitter help, links to journalists on Twitter, advice from Andria Krewson of Charlotte Observer on my blog: stevebuttry.wordpress.com
  23. 23. Blatant plugs • I can bring API’s Upholding and Updating Ethical Standards seminar to your newsroom, press association or a university • Handout on “Journalism Ethics in Social Networks” on my blog • Liveblogging webinar for ASNE April 21
  24. 24. Some final advice From @mathewi (Globe and Mail): Don’t answer, “What are you doing?” Answer, “What am I thinking?” And from @stevebuttry: “What do I want to know?”
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