Advanced twitter for journos


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These are my slides for a workshop on advanced Twitter techniques for journalists, presented Oct. 6, 2011, for the New Haven Register.

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  • These are slides for a workshop I am doing for the New Haven Register
  • I ’ll make the point that Twitter use needs to be part of an overall social media strategy. While Twitter may be the most valuable tool right now for breaking news, other tools are also valuable and you need to use them in breaking news. And your breaking news strategy needs to be part of an overall strategy that uses social media effectively.
  • We ’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • If I have time, I ’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a routine (and amusing) daily story.
  • Advanced twitter for journos

    1. 1. @ stevebuttry [email_address] New Haven Register Oct. 6, 2011 for journos Advanced
    2. 2. Resources to help journo tweeps <ul><li>“ Twitter tips for journalists” & a listing of Twitter resources for journos on my blog: </li></ul><ul><li>“ Breaking news” and “Twitter” categories on my blog </li></ul><ul><li>These slides (and other Twitter slideshows) at </li></ul><ul><li> </li></ul>
    3. 3. <ul><li>What ’s your social media strategy? </li></ul>
    4. 4. Twitter techniques <ul><li>News coverage: </li></ul><ul><li>Advanced search </li></ul><ul><li>Hashtags </li></ul><ul><li>Vetting & verifying </li></ul><ul><li>Live-tweeting </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Curating </li></ul><ul><li>Engagement: </li></ul><ul><li>Building a following </li></ul><ul><li>Being conversational </li></ul>
    5. 9. Bookmark this tool <ul><li>Advanced Twitter Search </li></ul><ul><li>!/search-advanced </li></ul>
    6. 12. Why use hashtags? <ul><li>Find other sources </li></ul><ul><li>Expand your audience </li></ul><ul><li>Organize content (for feeds & contacting) </li></ul>
    7. 13. Hashtag tips <ul><li>Search for hashtag(s) already in use </li></ul><ul><li>If a hashtag is already in use, adopt it </li></ul><ul><li>If not, choose one that’s simple & unique (do quick search first) </li></ul><ul><li>Geographic abbreviation helps (#ctirene) </li></ul><ul><li>Geographic better than branded (#ctpolitics better than #nhrpolitics) </li></ul>
    8. 14. Possible routine local hashtags <ul><li>#ctnews </li></ul><ul><li>#ctbreakingnews </li></ul><ul><li>#ctsports </li></ul><ul><li>#ctpreps </li></ul><ul><li>#uconnsports </li></ul><ul><li>#uconn </li></ul><ul><li>#uconnbasketball </li></ul><ul><li>#ctstorm </li></ul><ul><li>#ctweather </li></ul><ul><li>#yalenews </li></ul><ul><li>#ctgovnews </li></ul><ul><li>#nhnews </li></ul><ul><li>#newhavenct </li></ul><ul><li>#branfordct (etc.) </li></ul>
    9. 15. Vetting & verifying <ul><li>Track back RTs, etc. to source </li></ul><ul><li>Look for clusters </li></ul><ul><li>Location enabled? </li></ul><ul><li>Evaluate the network </li></ul><ul><li>Evaluate the history </li></ul><ul><li>Links, photos? </li></ul><ul><li>Take it old school </li></ul><ul><li>Disclose, hedge, repeat </li></ul><ul><li>Be brave only in correction </li></ul>Tips from Craig Silverman, Regret the Error
    10. 16. Evaluating tweeps <ul><li>How long have they been tweeting? </li></ul><ul><li>Check previous tweets, interaction </li></ul><ul><li>Check bio, links </li></ul><ul><li>Check Klout score </li></ul><ul><li>Google name and scam, spammer </li></ul><ul><li>Contact & interview </li></ul>Tips from Mandy Jenkins, Zombie Journalism
    11. 17. Say what you don ’t know
    12. 19. Live-tweeting prep <ul><li>Get names (confirm spelling), titles in advance (ask, get program, etc.) </li></ul><ul><li>Set scene, saying what you’re covering & that you’re live-tweeting </li></ul><ul><li>Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin) </li></ul>
    13. 20. Live-tweeting tips <ul><li>Don’ t transcribe; observe & report </li></ul><ul><li>In sports, mix play-by-play & commentary </li></ul><ul><li>Use hashtag (& check to respond) </li></ul><ul><li>OK to pause for checking facts, names </li></ul><ul><li>Note significant pause (halftime, lunch) </li></ul><ul><li>Fun interludes, exchanges, anecdotes </li></ul><ul><li>Check facts before you hit “tweet” </li></ul>
    14. 21. Live-tweeting situations <ul><li>Trials </li></ul><ul><li>Meetings </li></ul><ul><li>Sporting events (curate w/ public tweets: Friday Night Tweets) </li></ul><ul><li>Festivals </li></ul><ul><li>Breaking stories </li></ul><ul><li>Remember to feed live-tweets into site </li></ul>
    15. 24. Why crowdsource? <ul><li>It saves time </li></ul><ul><li>Connecting with sources has always been one of a journalist’s most important jobs </li></ul><ul><li>You bring more voices to your news reports </li></ul><ul><li>You engage the community </li></ul>
    16. 25. Set the stage <ul><li>Build engaged community (follow people, converse with them) </li></ul><ul><li>Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL) </li></ul><ul><li>Do the groundwork (don’t expect the public to do your job; invite them to tell their stories) </li></ul>
    17. 26. Crowdsourcing tips <ul><li>Say what you know </li></ul><ul><li>Say what you want to know </li></ul><ul><li>Say what you don’t know </li></ul><ul><li>Say what you need to know </li></ul><ul><li>Don’t spread rumors </li></ul><ul><li>Vet sources & information </li></ul>
    18. 27. Throughout the process <ul><li>Seek story ideas & tips </li></ul><ul><li>Ask questions as you gather info </li></ul><ul><li>Share data with community </li></ul><ul><li>Ask public to continue the conversation </li></ul><ul><li>Sometimes crowd will be quiet; don’t get discouraged </li></ul>
    19. 28. Crowdsource
    20. 29. Crowdsource
    21. 30. NPR’s Andy Carvin <ul><li>“ I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly </li></ul>
    22. 31. What is curation? <ul><li>Museum curator: </li></ul><ul><li>Studies topic </li></ul><ul><li>Chooses relevant content (other sources & museum collection) </li></ul><ul><li>Authenticates </li></ul><ul><li>Groups related items </li></ul><ul><li>Provides context </li></ul><ul><li>Presents exhibit </li></ul><ul><li>Journalism curator: </li></ul><ul><li>Studies topic </li></ul><ul><li>Chooses relevant content (social media, blogs, staff) </li></ul><ul><li>Authenticates </li></ul><ul><li>Groups related items </li></ul><ul><li>Provides context </li></ul><ul><li>Presents collected content </li></ul>
    23. 32. Routine beat coverage <ul><li>Follow officials & agencies on beat </li></ul><ul><li>Twitter Search (advanced) </li></ul><ul><li>Hashtags (regular & spontaneous) </li></ul><ul><li>Lists (Twitter, TweetDeck, HootSuite) </li></ul><ul><li>Breaking news </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Liveblog (feeding in tweets) </li></ul>
    24. 33. Connecting w/ community <ul><li>Use Advanced Twitter Search or Nearby Tweets to find & check local tweeps </li></ul><ul><li>Search terms & location to find people tweeting about your beat </li></ul><ul><li>Check followers of @nhregister </li></ul><ul><li>See who tweeps are conversing with </li></ul><ul><li>Who follows agencies, people on beat? </li></ul>
    25. 34. Twitter’s a conversation <ul><li>Post links w/ comment or question, not headline </li></ul><ul><li>Post other links, not just yours </li></ul><ul><li>Show your personality (you can do it w/o opinion) </li></ul><ul><li>Give more than you ask for </li></ul><ul><li>Please and thank you </li></ul>
    26. 35. Converse w/ public
    27. 36. People to follow <ul><li>Look for sources (find people) </li></ul><ul><li>Ask sources </li></ul><ul><li>Journalists in other communities </li></ul><ul><li>When someone follows you, check out to see whether you should follow back </li></ul><ul><li>When you follow someone, check whom they follow </li></ul><ul><li>Tweeps mentioned in interesting tweets </li></ul>
    28. 43. Resources to help journo tweeps <ul><li>“ Twitter tips for journalists” & a listing of Twitter resources for journos on my blog: </li></ul><ul><li>“ Breaking news” and “Twitter” categories on my blog </li></ul><ul><li>These slides (and other Twitter slideshows) at </li></ul><ul><li> </li></ul>
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