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Advanced Blogging

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These are slides for a workshop on blogging skills at the New Haven Register.

These are slides for a workshop on blogging skills at the New Haven Register.

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  • 1. Blogging Your Beat Steve ButtryLos Angeles Area News Group March 13, 2013
  • 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• sbuttry@digitalfirstmedia.com
  • 3. What’s your blog about? (6 words or less)
  • 4. What’s your favorite blog?
  • 5. Factors in blogging success• Idea • Voice• Format • Writing• Headline • Conversation• Visuals • Frequency• Links
  • 6. What was your best recent post? Where did you get the idea?
  • 7. Possible ideas• News • Updates• Events • Aggregation• Reviews • Curation (pro• Buzz media or social• Controversy media)• Releases • Reaction • Reflection
  • 8. Possible formats• Brief • Promotion• Video (w/ intro) • Chart/graph/map• Photo gallery • Q&A• List • Narrative• Review • Poll• News story • Curation• Quiz
  • 9. Think beyond writing• Videos • Audio• Photos • Tweets• Slides • Source documents• Graphics • Maps
  • 10. Linking• Links provide depth, context• Internal links boost traffic• Links help people find your posts (pingbacks link to your blog)• Relevant links boost SEO
  • 11. Keys to SEO• Relevance• Keywords in headline (what would you search for?)• Keywords in story (best in 1st paragraph)• Understand how people are searching• Relevant links
  • 12. Reach a wider audience• Effective use of social media (Facebook, Twitter, YouTube, Foursquare, etc.)• Relevant comments (w/ links) on related blogs• Emails/tweets/#hashtags call to attention of influencers
  • 13. The blogging conversation• Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”)• Consider ending post w/ question• Stimulate/continue conversation in social media• Engage with comments
  • 14. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• sbuttry@digitalfirstmedia.com