Leadership in the Social Age - MRA


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Slides from presentation given by Steve Boese at the MRA Human Resources Event in Milwaukee on May 18, 2011

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  • Who is onlinehttp://www.internetworldstats.com/stats.htm
  • http://www.internetworldstats.com/stats.htm
  • http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review
  • http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review
  • http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review
  • Feeding the network = value
  • Things are tough out therehttp://www.redbubble.com/people/trudy1/art/6814405-the-fork-in-the-road
  • Transparency and Visibility
  • Expectations of OpennessInstitutionalhttp://ocw.mit.edu/index.htm
  • Expectations of OpennessGovernmenthttp://www.whitehouse.gov/open
  • Expectations of OpennessCorporate
  • It can be scary out there
  • No more secrets – what happens in Vegas goes on YouTube or Twitter
  • But I am not socialYES You AREhttp://store.xkcd.com/
  • Educate yourself (ask your kids)http://www.maximumpc.com/article/news/kids_cell_phones_outnumber_kids_bookshttp://mindshift.kqed.org/2011/02/is-a-kids-ipad-addiction-a-bad-thing/
  • 3. Find your voicehttp://www.nydailynews.com/entertainment/arts/galleries/beverly_sills_19292007/beverly_sills_19292007.htmlBefore you as a leader, or you company as an entity can really engage in the social space, you should take a little time to assess a few thingsWho am I? What am I comfortable sharing? How and in what forums do I think I may prefer to engageWhat is our company like? Are we kind of traditional and proper? If so, do our customers and employees expect and demnd that?
  • 2. Engagehttp://www.smh.com.au/news/entertainment/arts/verbal-grenades-at-speakers-corner/2009/09/22/1253384993034.html
  • Refinehttp://www.lolpig.com/test-tube-trouble/
  • 5
  • Social Media and Leadership – not just a personal thing, but also a way to make your organization come along for the ride, (or allow you to climb back on the bus)http://www.parisdjs.com/index.php/post/Get-On-The-Bus-Samedi-21-Mars-aux-Coulisses
  • Let’s tie this to something real – but what kind of real?
  • Pick one Goal – tied to organizational strategySales, market share, awareness, customers, more candidates – externalIdeas, cost savings, turnover reduction, ee engagement – internalhttp://www.jazz.com/dozens/McLaughlin-Standards
  • Define successhttp://www.thinkgeek.com/homeoffice/posters/65c7/
  • Strategy based on the goal and the selected metric
  • Baseline  Engage  Measure  Refine
  • Shift from the organizational approach to the really personal. Your mileage may vary, but here is what has mostly worked for me.Again, since this is such a personal thing, no promises….
  • Getting Startedhttp://www.collaboration-llc.com/our-blog/bid/20393/Don-t-Start-a-Business-Advice-from-a-fellow-Entrepreneur
  • Blog – it is where I started 4 or 5 years agoNo plans, goals, strategy – anything. Still not really too much of that.
  • LinkedIn - http://www.linkedin.com/in/steveboeseCheck your LinkedIn account for things like Profile completeness, a good picture, etc.
  • LinkedIn Groups centered on Leadership and Leadership DevelopmentReally powerful, but occasionally spammy
  • I jumped on Twitter early – in 2007 as something I wanted to talk about in my class. Today it serves me really well as a networking, information sharing, and discovery engine. HAVE to work it though. Lots of noise out there.Twitter clients and lists are very effective to keep this manageable while still being social.
  • Twitter
  • http://www.blogtalkradio.com/steve-boese
  • http://www.blogtalkradio.com/realworldleadership
  • Educatehttp://www.businessinsider.com/5-reasons-youll-always-be-broke-2011-1?op=1
  • Engagehttp://www.scottmonty.com/2009/04/have-you-got-boss-or-leader.htmlOn YouTube - http://www.youtube.com/watch?v=qaaKNcovfdQ
  • Pick a jumping of pointhttp://www.flickr.com/photos/toprankblog/5158789164/
  • Then jumphttp://www.usmansheikh.com/inspiration/leap-of-faith
  • THANK YOUhttp://www.flickr.com/photos/psd/2086641/
  • Q and A
  • Contact
  • Leadership in the Social Age - MRA

    1. 1. Hitting the Curve Ball<br />Leadership in the Social Age<br />2011 MRA HR Conference<br />May 18, 2011<br />
    2. 2.
    3. 3. Steve Boese<br />HR Technology Guy<br />Host of the HR Happy Hour Show<br />Writer on Fistful of Talent<br />Barbecue Enthusiast<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12. In some ways, you’ve come to a fork in the road – the direction<br /> you choose says much about your organization, it’s culture,<br /> and your leadership styles<br />
    13. 13. I can see you<br />in there<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17. It can be scary out there<br />
    18. 18. $%&#%<br />
    19. 19. Uh-oh…<br />
    20. 20.
    21. 21. Many leaders and execs won’t see the point. They’ve been trained to focus inward – staff meetings, emails, power lunches with the senior team. <br />But globalization, shifting demographics, the ‘real-time’ nature of news and information are changing how, where, and when organizations and leaders communicate.<br /> <br />
    22. 22.
    23. 23. STEP 1:<br />Educate<br />Your staff (especially the Gen Y kids)<br />Your kids (you were young and hip once too)<br />Your experts (chances are you have some really smart, savvy folks in-house, just have to look for them)<br />
    24. 24. STEP 2:<br />Find your voice<br />Everyone has power (customers, employees, fans)<br />Whatever you do, be real (or as real as you are comfortable with)<br />People like people<br />(your staff, customers, friends – they want to hear from YOU, not some logo that sits on a shelf)<br />
    25. 25. STEP 3:<br />Engage<br />Where is the audience? (employees, candidates, customers)<br />What are we comfortable with?<br />(it’s a culture thing)<br />What are we capable of?<br />(don’t ask for feedback if you can’t respond)<br />
    26. 26. STEP 4:<br />Refine<br />What’s been happening?<br />(simple metrics first)<br />What are the outcomes? (awareness, fans, mentions, comments, ideas, sales, fails)<br />Lather, Rinse, Repeat <br />(what needs a tweak, what do you need more or less of, share success and failure)<br />
    27. 27.
    28. 28.
    29. 29.
    30. 30. PHASE 1:<br />Link to a Goal<br />Can be externally facing<br />Sales, market share, awareness, candidates<br />Can be internally facing<br />Ideas, cost savings, turnover reduction, engagement<br />Choose a goal that you know you need to move the needle on, and might be struggling with<br />
    31. 31. PHASE 2:<br />What drives attainment of the Goal?<br />Awareness <br />(especially with target market)<br />Engagement <br />(customer support or service)<br />Activity<br />(hard measurable numbers for revenue, or numbers of candidates)<br />
    32. 32. PHASE 3:<br />Assess how social and openness can help<br />Marketing goals<br />(social networks, events, awareness)<br />Sales goals<br />(better relationship-building in target markets)<br />Internal goals<br />(engage staff via internal networks, blogs, chats, video, etc.)<br />
    33. 33. PHASE 4:<br />Develop Social Strategy<br />Involve staff, get buy-in <br />(especially the Gen Y kids, and the execs)<br />Don’t worry so much about ‘Getting it Right’ (expert status is still mostly self-described)<br />Be real <br />(as real as you can be, when in doubt, take a breath)<br />
    34. 34. PHASE 5:<br />Execute<br />You need to be ready to commit<br />(nothing is more sad than a bunch of unanswered questions in your LinkedIn group)<br />This takes more time that you think<br />(both from a corporate and personal perspective)<br />Patience is a virtue<br />(why is no one reading my blog?)<br />
    35. 35. PHASE 6:<br />Evaluate and Refine<br />Compare metrics to baseline<br />(trends more important than absolute numbers initially)<br />Tweak based on metrics and sensibility<br />(don’t drown in data, or overthink it)<br />Learn from failures, build on successes<br />(you will likely have both)<br />
    36. 36.
    37. 37.
    38. 38.
    39. 39. http://www.linkedin.com/in/steveboese<br />
    40. 40.
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    44. 44.
    45. 45.
    46. 46.
    47. 47.
    48. 48. Let’s Review…<br />
    49. 49. STEP 1: Educate<br />STEP 2: Find Your Voice<br />STEP 3: Engage<br />STEP 4: Refine<br />
    50. 50. You can do it…<br />
    51. 51. Pick a jumping off point…<br />
    52. 52. Then jump…<br />
    53. 53.
    54. 54.
    55. 55.
    56. 56. Reach out and touch me….<br />Steve Boese - @SteveBoese<br />steveboese@gmail.com<br />www.steveboese.squarespace.com<br />www.hrhappyhour.net<br />www.FistfulofTalent.com<br />