Illinois SHRM - How Social Tools Can Empower a Global Organization

How Social Tools Can Empower a Global Organization Illinois HR Conference & Exposition August 2012 Trish McFarlane – Perficient Steve Boese – Oracle Corporation

Presenter Info • Trish McFarlane • Director Human Resources at Perficient • Founder of HRevolution • Football Mom • Steve Boese • Director of Talent Management Strategy at Oracle • Host of HR Happy Hour • BBQ Aficionado

Agenda• Current State of Social• Social and the Workplace • Recruiting • Collaboration • Recognition • Innovation • Hacking• Action Plans

Let’s Level Set…

Everyone’s doing it…

Beyond the Big Three…

So are you a true mobile warrior?Who has a smartphone?Who has a tablet? Who has texted in the last 10 minutes? Who has updated their Facebook status from their phone in the last 10 min? Who has Tweeted since we started talking?

For the number geeks

The connected future

Evolution of Mobile usage

OMG!!!!

Social and the Workplace

Pure Social – usingpublic networks forbusiness purposes

The Participation Age“One of my goals upon becoming Secretary of State was to take diplomacy out of capitals, out of government officer, into the media, into the streets of countries. So from the very beginning, in February 2009, I have tried to combine the necessary diplomacy of government meetings, of creating structures in which we enhance our participation government to government, with people-to-people diplomacy. Because given social media, given the pervasion now of communications technologies everywhere, no leader is any longer able to ignore his people.” Time Magazine

Internal Social Technologies

(blank) for the enterprise

Intranets 2.0, (maybe 3.0 now)

Like we always did but better

Socially Augmented Talent Processes

Where can Social Tools improve talent processes? goals Collaborative Social recognitionVideo group interview Peer awards Social Recruiting Reputation and Influence Social Learning High Potential COPs Open content creation Crowdsourced recommendations Reviews and ratings

Why bother?The ability to tap productively into the fullknowledge, talent, innovation, and energy oflarge groups of people – somethingnever before possible – can make the socialorganization quicker, more innovative, morenimble, more responsive to themarketplace, and more focused.In short, it can lift the enterprise into a new levelof capability.The Social Organization, Anthony J. Bradley and Mark P. McDonald

Group Video Chat

Video InterviewingTake the Interview HireVue

Recruiting – SocialReferrals

Collaborative goal setting and conversations around goalsProject Team Other employees aligned with the same organization goals

Social Recognition and Rewards“TheCompany News is perfect for our many employees who don’t sit at mobile site Feed Employees can share activity Surfaces to external social graphs.desks and theAwards, and Recognition, social elements like Live Recognition help buildpersonal relationships within our diverse workforce. These features socializes activityhelp us align all employees to our business goals.”-Josh Karam, Director of Human Resources, Starwood Hotels

BeyondHR…

Prediction Markets Prediction Markets let everyone share their opinion, and socialize these opinions across the organization Leaders and managers can see summarized distributions of predictions, and breakdowns by department and location Comparisons can be drawn between predictions and more traditional methods of forecasting and planning Prizes and leader boards drive interest, participation, and enthusiasmBy leveraging the insights of its diverse and knowledgeable employee community,EA realized $15 - $20M in additional revenues as a result of optimizing marketingspend on top quality game.

A hack day is best described as an intense pieceof research and development resulting in something being built over a predefined time period.

Ball don’t lie…** or, you are what your record says youare

But fear not, you have tools

Social and the Workforce: Action Plans • Find the pain points • Start Thinking Social • Recruit advocates • Walk the Talk • Tie Actions to Goals • Three examples

Do a social media audit• Find existing company profiles • Blogs, Social Networks, Review Sites, Forums • Current employee profiles, (RECRUITERS)• What information is being shared on these profiles?• What are your competitors doing?• What platforms make sense for your organization? • Blog, Facebook, LinkedIn, Twitter, YouTube, Pinterest…• Share findings and discuss

Recruiting on Facebook for Newbies• Profile – public or private• Fan or Company page• Distinct from External Brand page or not• Content strategy • Company, Jobs, Resources, Advice, Access • Like Brushing your teeth• People search• Ads – Marketplace, PPC• Premium Services – BranchOut, Work4Labs

Run a Hack Day• Sell the concept• Set expectations• Lay out the goals• Encourage participation• Back off• Have fun• Report and present and vote• Implement what makes sense

Thank You!

Contact us…• Trish McFarlane – o www.hrringleader.com o www.twitter.com/TrishMcFarlane o www.linkedin.com/in/trishamcfarlane• Steve Boese – o www.steveboese.squarespace.com o www.twitter.com/SteveBoese o www.linkedin.com/in/steveboese o Steven.Boese@oracle.com

Illinois SHRM - How Social Tools Can Empower a Global Organization

by steveboese on Aug 06, 2012

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